ConversionXL

FEBRUARY 12, 2019

The second relies on retention. As mentioned above, the first order—which product a consumer purchased and the motivations that led to that purchase—shapes the rest of the journey. We had a client selling personalized jewelry who discovered through a retention analysis that 40% of his products didn’t drive any repeat purchases.

Retention 126

Retention Analytics Campaign eCommerce 126

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. You still have to get the first customers, and most of the rest, yourself.

Restful 202

Restful Founder Revenue Acquisition 202

Hearpreneur

JANUARY 23, 2022

It has allowed me to restructure my company around the job that I enjoy and where I can have the most influence while delegating or outsourcing the rest. I'll be seeking to send the right message to the right people at the right time on the appropriate channels with CX. Thanks to Bram Jansen, VPN Alert ! #8- 8- Incorporate more videos.

Entrepreneur 132

Entrepreneur Revenue Channel Technical Review 132

Startup Professionals Musings

MARCH 2, 2019

Thus your objectives for social media should at least include monitoring your online reputation on the three top platforms, and hopefully taking the minimum actions to turn any negatives into positives for the rest of us. Maximize customer retention. For the new platforms and all the rest, that’s where tracking and testing comes in.

Social Media 246

Social Media Media Reputation Viral 246

ConversionXL

SEPTEMBER 13, 2017

Some important leading indicators include: decreased amount of time spent on the site (known as abandonment ), an increased number of lapsed payments, an increased number of customers who downgraded services, and a decreased amount of support tickets submitted to customer service channels. Don’t forget: your success rests largely upon them.

Customer 110

Customer Churn Rate Metrics Retention 110

Startup Professionals Musings

AUGUST 24, 2013

Thus your objectives for social media should at least include monitoring your online reputation on the three top platforms, and hopefully taking the minimum actions to turn any negatives into positives for the rest of us. Maximize customer retention. For the new platforms and all the rest, that’s where tracking and testing comes in.

Social Media 271

Social Media Media Startup Reputation 271

View from Seed

SEPTEMBER 25, 2019

You can read the rest of the posts in the series by clicking here *. And often a deck is being read as a follow-up by the potential lead partner or the rest of her partnership. What channels have worked to date and done so cost-efficiently? For many pitch decks, the Appendix section is really an afterthought.

Seed Stage 166

Seed Stage Retention Restful Valuation 166

Startup Professionals Musings

NOVEMBER 17, 2021

Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. Movie recommendations.

Analytics 248

Analytics Retention Social Media Startup 248

Startup Professionals Musings

FEBRUARY 26, 2017

Thus your objectives for social media should at least include monitoring your online reputation on the three top platforms, and hopefully taking the minimum actions to turn any negatives into positives for the rest of us. Maximize customer retention. For the new platforms and all the rest, that’s where tracking and testing comes in.

Social Media 120

Social Media Media Entrepreneur Reputation 120

Startup Professionals Musings

MAY 4, 2022

Founders have to communicate their ideas and products to investors, business partners, and the rest of the team. Then, hopefully, come customers, distribution channels, and going public or merging with an attractive buy-out candidate. Pick the right time and place for each message type, to maximize attention and retention.

Semantic 342

Semantic Technical Review Retention Distribution 342

SVPG

APRIL 28, 2012

John is starting to worry that Jane and the rest of the marketing team don’t get his product. In consumer companies, product marketers focus on enabling activities driving acquisition, activation, retention, and referral. His corrections from the press release aren’t in it.

Product 108

Product Technical Review Marketing Affiliate 108

Startup Professionals Musings

JULY 18, 2012

Thus your objectives for social media should at least include monitoring your online reputation on the three top platforms, and hopefully taking the minimum actions to turn any negatives into positives for the rest of us. Maximize customer retention. For the new platforms and all the rest, that’s where tracking and testing comes in.

Social Media 198

Social Media Media Marketing Reputation 198

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. So it gives you content, multiple distribution channels, and you start building this audience.

Community 54

Community Kuwait Cofounder Bootstrapping 54

YoungUpstarts

FEBRUARY 21, 2017

Take breaks – have lunch, go for a walk or rest in a different room in the house. Feelings of isolation lead to employee dissatisfaction, disconnection and disengagement – all threats that can prompt their exit and lead to retention problems. Email and company social media channels also play a role. Stay in Touch.

Retention 124

Retention Employee Social Media Operations 124

Startup Professionals Musings

FEBRUARY 6, 2019

Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. Movie recommendations.

Analytics 177

Analytics Retention Social Media Campaign 177

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM isn’t a quick and easy win. A client may offer more than revenue.

Customer 98

Customer Marketing Channel Acquisition 98

Startup Professionals Musings

AUGUST 5, 2019

Founders have to communicate their ideas and products to investors, business partners, and the rest of the team. Then, hopefully, come customers, distribution channels, and going public or merging with an attractive buy-out candidate. Pick the right time and place for each message type, to maximize attention and retention.

Semantic 235

Semantic Technical Review Retention Distribution 235

Startup Lessons Learned

AUGUST 24, 2009

But, as any startup can tell you, this opens up a tremendous set of opportunities for the rest of us. Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). The old models are broken, and we do not yet have new models to replace them.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Professionals Musings

DECEMBER 1, 2014

Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. Movie recommendations.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

YoungUpstarts

APRIL 9, 2015

Paid a cable bill for over a hundred channels, when you watch fewer than 20 of them on a regular basis. But that’s usually what separates the best-in-class companies from the rest, points out Sauro: their ability to make changes based on data.). Paid $150 to change your airline ticket reservation to a different flight.

Customer 100

Customer Revenue Analytics Denver 100

Startup Professionals Musings

MARCH 12, 2013

Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. Movie recommendations.

Analytics 246

Analytics Retention Startup Social Media 246

YoungUpstarts

NOVEMBER 7, 2012

In a small company, cost-saving ideas, customer retention, and marketing concepts can come from anywhere. And in return, the NPOs received donated product and manpower at events, as well as publicity via Barefoot’s distribution channels. We gave them plenty of vacation time to rest and recharge. They don’t have to.

Small Business 210

Small Business Retention Government Distribution 210

ConversionXL

FEBRUARY 3, 2022

To establish why your brand is better than the rest, champion your voice of customer. If you’re active on several channels, consider merging comms into a single platform to maintain customer satisfaction with fast, consistent responses. It can take many forms: Discord Facebook Groups Slack channels Branded hashtag YouTube channel.

Product 102

Product Marketing Social Media Channel 102

ConversionXL

APRIL 3, 2018

Shoutout to @PeepLaja and the rest of the CXL team for making this happen year after year. Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. Experiences happen in loops.

Retention 106

Retention Artificial Inteligence Channel Email 106

Startup Professionals Musings

DECEMBER 12, 2014

Founders have to communicate their ideas and products to investors, business partners, and the rest of the team. Then, hopefully, come customers, distribution channels, and going public or merging with an attractive buy-out candidate. Pick the right time and place for each message type, to maximize attention and retention.

Semantic 261

Semantic Technical Review Retention Distribution 261

Steve Blank

APRIL 1, 2020

Ask yourself: Are there now new customers, new services and new channels to pursue? How can you shift focus to customer retention versus acquisition? Involve the board and the rest of the company. What do you think is the right thing to do? Days 3 and 4: Prepare new business model and operating plan.

South Korea 333

South Korea Salary Business Model China 333

Startup Professionals Musings

FEBRUARY 18, 2016

Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. Movie recommendations.

Analytics 120

Analytics Retention Social Media Campaign 120

Startup Professionals Musings

AUGUST 13, 2017

Founders have to communicate their ideas and products to investors, business partners, and the rest of the team. Then, hopefully, come customers, distribution channels, and going public or merging with an attractive buy-out candidate. Pick the right time and place for each message type, to maximize attention and retention.

Semantic 154

Semantic Technical Review Retention Distribution 154

ConversionXL

NOVEMBER 4, 2020

Don’t ignore activation—or the rest doesn’t matter. By inviting your team and creating channels, users can breeze through the platform to find their “Aha!” The best product-led SaaS companies will have a handful of features that they know will boost their retention rate. moment and get their work done quicker. Conclusion.

Conversion 103

Conversion Email eCommerce Community 103

Startup Professionals Musings

JULY 9, 2013

Founders have to communicate their ideas and products to investors, business partners, and the rest of the team. Then, hopefully, come customers, distribution channels, and going public or merging with an attractive buy-out candidate. Pick the right time and place for each message type, to maximize attention and retention.

Entrepreneur 254

Entrepreneur Semantic Technical Review Retention 254

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . Customer journeys are rarely linear. Using clear spacing.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

MAY 2, 2017

Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. There are multiple points of value from the Trailheads program (lower support costs, higher retention, faster time to value for clients etc.) A quick best practice.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

www.kalzumeus.com

AUGUST 13, 2012

This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Email: Geeks Ignore The Best Marketing Channel Ever. The rest of y’all are missing out, seriously. One medium I’ve never made much use of personally is email.

Email 54

Email Software Review Software Campaign 54

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Create a consistent brand message that conveys your core values and mission across every channel so that people know who you are and how you’re different from the competition.

Equity 94

Equity Marketing Social Media Software Review 94

Women Entrepreneurs Can

JANUARY 19, 2023

But you should be clear about what you want to achieve to give it direction, allocate resources more efficiently, and guide the rest of the steps below. They look at your website, social media channels, and third-party reviews. Here are five steps to launch such a campaign from scratch: 1. You can set whatever objectives you like.

SEO 52

SEO Algorithm Engineer Software Review 52

ConversionXL

NOVEMBER 9, 2021

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. It also uses an effective design cue that contrasts the rest of the page in style and color (designed to stop scrollers). Your landing page is the make or break of these efforts.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

FEBRUARY 1, 2018

It’s no secret that email is the most effective acquisition channels for any marketer. This article will focus on converting a customer through several stages of the buyer’s journey by focusing on seven key emails, from activation to retention to reactivation: Activation. And, yes, that includes retention. Churn Prevention.

Marketing 97

Marketing Campaign Software Review Email 97