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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. That was designed to allow information storage and manage customer contact information. A Brief History of Marketing Technology Software.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Here’s the secret that smart marketers hold close to their heart: marketing your small business doesn’t have to cost a fortune. Make it yourself. Create a blog. Create product samples.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Here’s the secret that smart marketers hold close to their heart: marketing your small business doesn’t have to cost a fortune. Make it yourself. Create a blog. Create product samples.

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Knowing your customer is key to conversion rate optimisation

The Equity Kicker

Most of these people searching will be improving their conversion rates which will enable them to pay more for traffic and still hit their customer acquisition cost targets, and unless you match them you will find it hard to compete. Likeability, social proof, hero images and customer logos are good tools.

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The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

And it provides insight into exactly how each campaign performs. Armed with that information, you can tailor your messaging in future campaigns. Tracking online advertising empowers you to better understand your customers and boost your ROI on each and every campaign. Learn From Your Campaigns.

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The Definitive Guide to Video Prospecting

ConversionXL

Outbound prospecting is any kind of approach to sales when you reach out to the customer. You can use an outbound sales campaign to generate leads quickly but, when that campaign is over, you want to have something that gives you a steady stream of leads throughout the whole year. That’s where inbound prospecting comes in.

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How to Use Personalized Content and Behavioral Targeting For Improved Conversions

ConversionXL

Creating a one-to-one customer experience contributes significantly to customers that are more highly engaged, which in turn has a direct impact on the merchant’s bottom line. - Blair Lyon , Vice President of Marketing with Monetate. Customer history – have bought before, what, how much did it cost?