Campaign Clickthrough Revenue Sales 
ConversionXL
OCTOBER 21, 2012
When it comes to email campaign optimization you can test and optimize many of the same components you do on a landing page. Sender Name: Another important aspect to test in your email campaigns is the sender name. Time of Day: The final key aspect for testing and optimizing your email campaigns are send times.
ConversionXL
APRIL 29, 2013
In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before. Identifying The Starting Point of Your Auto-Responder Campaigns.
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ConversionXL
NOVEMBER 23, 2022
Salesforce, for example, increased its revenue market share to 18.4% You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. He explained how lead generation uses a short term, sales-focused strategy.
crowdSPRING Blog
APRIL 4, 2013
A few months ago, we highlighted the best times and days to send email for opens and clickthroughs. If you’ve tried sending email campaigns at various times of days and are still struggling to find an optimal time for your email campaigns , consider sending your campaigns late in the evening or at night.
ConversionXL
OCTOBER 21, 2014
Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. What to do?
leananalyticsbook.com
AUGUST 19, 2012
Media is about time on page, pages per visit, and clickthrough rates. That might sound pretty standard, but the variety of revenue models can complicate things. Game startups care about Average Revenue Per User Per Month and Lifetime Average Revenue Per User (ARPUs). It’s not that simple.
Lightspeed Venture Partners
DECEMBER 3, 2010
The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough.
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