ConversionXL

OCTOBER 7, 2022

For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. The success of every marketing campaign hinges on the effectiveness of your website.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Occam's Razor

NOVEMBER 13, 2009

It is not a technical book, though it will make you technically dangerous. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. There is no technical mumbo-jumbo here, just the real deal and how to get testing right. Review the book. I am out of breath!

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What are digital marketing metrics?

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Yet, this was a successful growth marketing campaign. If your campaign works and your brand awareness metrics improve, you win. The results?

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

DECEMBER 13, 2022

In technical terms, your period of “exploration” can be much longer, as you want to be damn sure that you don’t commit a Type I error (false positive). In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. Technical stuff.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

MAY 6, 2014

I had invested a lot into this campaign. Not only had I spent four months putting the campaign together, but I had also put a significant amount of my personal savings into ensuring that this campaign was everywhere during those 100 hours. I also used ConceptFeedback and communities like Dribbble to improve the visual design.

Sales 132

Sales Conversion Stock PPC 132

Occam's Razor

FEBRUARY 25, 2013

Why is it that most analytics departments are constantly under-funded and under-staffed compared to the budget-hogs in Marketing or the herds of tech workhorses in IT? Attributing success where it’s due so that you can fuel the true driver of growth. and specialized PPC tools and email or other software. 400% ROI, not bad.

Analytics 142

Analytics DC Web Revenue 142

maplebutter.com

JANUARY 8, 2013

I have the knowledge in tech to implement it. If you’re looking for technical talent – go to the dev meetups. what are the most crucial steps to be taken by a new tech startup when outsourcing major part of the tech to IT firms or outsourcing “product development” eg new social media website project?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

JULY 15, 2014

After unsuccessfully running the program themselves for a while, they hired an outsourced program manager to manage the program and used an affiliate network to find new affiliates & manage the technology part of the program. In fact, affiliates accounted for 57% of in-store purchases for that campaign.

Affiliate 111

Affiliate Programming Marketing Software Review 111

ConversionXL

MAY 19, 2016

She might turn to social media, look at more car insurance providers, go into the office, read online reviews, sign up for a newsletter first, etc. Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. Note that tornadoes can extend beyond the purchase. It’s not one funnel fits all.

Analytics 78

Analytics Metrics Channel Software Review 78

conversionxl.com

SEPTEMBER 10, 2013

The Concierge stage is about delivering the product promised in The Pitch, to a few customers with as little technology as possible. If you want to see startups in the Concierge phase, follow what happens after a Kickstarter campaigns get successfully funded. “The premise was exciting to almost everyone we knew.”

Customer Development 60

Customer Development Conversion Developer Customer 60

Occam's Razor

OCTOBER 24, 2016

People + Process + Structure] > [Data + Technology]. This will ensure that the people, process and structure will be smart enough to take advantage of the smart and wizbang tech. Culture is a stronger determinant of success with data than anything else. Including data. It seems hard to believe. Yet, it is so fantastically true.

Analytics 60

Analytics Metrics Technical Review Channel 60

Software By Rob

MARCH 26, 2015

But because it’s relatively inexpensive on a monthly basis, customers stay with us long enough to create a nice LTV which gave me the flexibility in ad spending to figure out a profitable Facebook ad campaign that brought more than a thousand new customers over the course of about 6 months.

Bootstrapping 41

Bootstrapping Technical Review SEO Revenue 41

Software By Rob

MARCH 26, 2015

But because it’s relatively inexpensive on a monthly basis, customers stay with us long enough to create a nice LTV which gave me the flexibility in ad spending to figure out a profitable Facebook ad campaign that brought more than a thousand new customers over the course of about 6 months.

Bootstrapping 36

Bootstrapping Technical Review SEO Revenue 36

Software By Rob

MARCH 26, 2015

But because it’s relatively inexpensive on a monthly basis, customers stay with us long enough to create a nice LTV which gave me the flexibility in ad spending to figure out a profitable Facebook ad campaign that brought more than a thousand new customers over the course of about 6 months.

Bootstrapping 27

Bootstrapping Technical Review SEO Revenue 27

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Creating content for this keyword gives Campaign Monitor the chance to make a good first impression and incentivize readers to learn more about what they offer.

Customer 140

Customer Marketing Social Media CPA 140

sharkseo.com

NOVEMBER 29, 2010

A year or so ago, I noticed a marketing campaign by a company that involved offering bloggers a “plant a tree&# widget for their site – if you placed the banner on your site, they’d plant a tree. Do you have a few technology bloggers or influencers in your field who have advanced knowledge of your startup?

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. When someone clicks on the product reviews tab, that is a micro-conversion. And they will shock you with the profits they deliver. That was 7 dates.

Metrics 152

Metrics Analytics Search Channel 152