Up and Running

JULY 26, 2016

Selling a product is a tough process, full of “no’s,” whether they come on the phone with a prospect or as a low conversion rate on your landing page. This is when metrics come into play. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns.

Revenue 60

Revenue Acquisition Channel Campaign 60

Occam's Razor

JUNE 4, 2012

The first part of my Market Motive video covers the best way to identify optimal starting points for improving bottom-line impact right away (I call it campaigns, keywords, outcomes ) and how to find opportunities for making immediate fixes ( optimizing ad copy, landing pages, match types ). Why are the conversions so strong?

Analytics 127

Analytics Campaign Search Customer 127

crowdSPRING Blog

DECEMBER 14, 2016

Or you might actually see some early benefits and more conversions (i.e. If your revenue model is the sale of a service or product, your goal could be to get your cost per conversion below a certain amount after 90 days. Define Conversions Properly. A conversion is an action that a user performs on your site.

SEO 48

SEO Search Engineer Small Business 48

ConversionXL

AUGUST 27, 2015

But now your conversion rate looks the same as when you started. How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? In fact, it’s easy to project the predicted ROI of optimization ( click here to download conversion optimization ROI calculator ). Word-of-Mouth.

PPC 48

PPC SEM Technical Review Conversion 48

ConversionXL

FEBRUARY 3, 2022

Prospect trial to conversion rates fell with the longer trials. Yet, this was a successful growth marketing campaign. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions.

Framework 102

Framework Marketing Acquisition Retention 102

Eric Friedman

APRIL 23, 2014

I have been interviewing a number of candidates for different roles within Foursquare which have resulted in some very interesting conversations. I have gotten into some great conversations around my answer and I thought it was worth writing about here. One of the most common questions I get is “why did you join foursquare?”

SEM 83

SEM Advertising Metrics Analytics 83

ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. Results compare conversion rates among the variations based on a single change. In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. Probably not.

Analytics 127

Analytics Technical Review Software Review Framework 127

Duct Tape Marketing

NOVEMBER 10, 2015

The 5 Types of Metrics Every Small Business Must Track written by John Jantsch read more at Duct Tape Marketing. I guess I should add you can grow a business without metrics a lot like you can win at roulette from time to time. Below are the five types of metrics every small business must rely on to navigate growth and profit.

Metrics 28

Metrics Small Business Analytics SEM 28

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Six Tips For Improving High Bounce / Low Conversion Web Pages. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Is Conversion Rate Enough?

Analytics 124

Analytics Metrics SEM Web 124

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. My first AdWords campaign was limited to five dollars a day, and we were buying clicks at five cents a click.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. No more silos!

Analytics 125

Analytics Web Customer SEM 125

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

crowdSPRING Blog

SEPTEMBER 14, 2014

Do you manage your own keyword campaigns or work closely with the person who does? SpyFu is a great tool that allows you to compare your own SEO/SEM tactics against those of your competitors. This will be the last list of this kind from me for 2014, so enjoy these five great online resources!

Small Business 79

Small Business SEM Social Media Mobile 79

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. Your hair is thinning from repeatedly trying to get funding for online campaigns.

Analytics 116

Analytics Conversion Campaign Redemption 116

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. Ryan has made it his mission to lead businesses towards unprecedented growth through this unique approach, and during our conversation, he generously shared the secrets behind his successful strategies.

Channel 66

Channel Acquisition Framework B2B 66

Up and Running

MARCH 3, 2021

47% of small business owners execute marketing campaigns entirely on their own. It is often used interchangeably with SEM, or “Search Engine Marketing.” The general goal with PPC advertising is to target the right keywords and organize them into effective campaigns and ad groups to make the cost of clicks trivial. What is PPC?

PPC 81

PPC Small Business Management Advertising 81

Occam's Razor

MAY 19, 2006

Drop in marketing campaigns, a dynamic site, SEM, more pages, more traffic, promotions and offers and you have a very tough situation to understand. It is a given that if you open most web analytics tools that they show the exact same metrics, almost all of them measured and computed differently !

Analytics 133

Analytics Web SEM Metrics 133

crowdSPRING Blog

SEPTEMBER 20, 2010

The Center has useful free guides on writing strong text ads, choosing good keywords, adjusting your budgets, tracking your results, and improving your conversions. If you want to learn more about search engine marketing, I suggest you read 10 Practical Small Business SEO and SEM marketing tips. Google Analytics. Google Apps.

Small Business 102

Small Business Analytics Social Media Search 102

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Need help writing clickable ads that lead to conversions? If you want to start a drip marketing campaign, Drip is a natural choice.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Need help writing clickable ads that lead to conversions? If you want to start a drip marketing campaign, Drip is a natural choice.

Social Media 48

Social Media Marketing Analytics Audience 48

Austin Startup

MARCH 26, 2019

Don’t be afraid to try completely new campaigns with different brand language and color schemes. How will you take advantage of SEO and SEM? Important metrics to track include customer count, average order value (AOV), retention or repeat purchase rate, ad spend, paid CAC, weighted average CAC, rolling LTV estimates, and more.

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

SEPTEMBER 5, 2019

They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., Instead, they wanted conversation starters. running regression analyses against success metrics), but we knew what our “ideal customer profile” looked like for the most part, and we knew which customer profiles were worth the most money to us generally.

Software Review 115

Software Review Design Agile Analytics 115

ConversionXL

DECEMBER 2, 2015

A/B/n tests are controlled experiments run on 1 or more variations + the original page that directly compare conversion rate means based on the changes made between variations. In general, bandits are great for: Headlines and Short-Term Campaigns. Define your target metrics. Automation for Scale. Define your website goals.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

MARCH 7, 2017

They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., Instead, they wanted conversation starters. You’ll walk away with personas you can use for marketing decisions, as well as data to further explore for copy ideas, design guidance, and campaign experiments. What do you want to know?

Software Review 102

Software Review Design Agile Analytics 102

Occam's Razor

FEBRUARY 26, 2008

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). Competitive Intelligence Analysis: Metrics, Tips & Best Practices.

Management 68

Management Analytics San Diego Web 68

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. So what is this mysterious metric? In Adobe's Site Catalyst bounce rate is not a standard metric, but you are able to create a special custom metric.

Metrics 120

Metrics Analytics PPC Campaign 120

ConversionXL

FEBRUARY 5, 2020

SEM and SEO templates. This is quick, easy, and allows the dashboard viewer to see how campaigns (e.g., A simple funnel is a table that starts with sessions and follows the user through to conversion (e.g., Use the Bar format to represent the metrics. Jeff Sauer’s report templates. Supermetrics. Sheets for Marketers.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

ConversionXL

JANUARY 22, 2015

During the first 6 months of the project, I focused on the most critical steps in the conversion funnel – in this case, the main product landing pages and the checkout funnel. The treatments were based on extensive conversion research and solid data-driven hypotheses. So I was reasonably certain that my lifts were in fact real.

Analytics 48

Analytics SEM Metrics Conversion 48

Brandanew

JANUARY 8, 2016

These are effective tools to use, for example, if you notice that people are liking the post but for some reason not clicking through to the link – then you can determine what you need to do to achieve that conversion! It trolls the web and targets each conversation that is talking about the monitor you set up. image credit.

Analytics 100

Analytics Social Media Marketing Media 100