ConversionXL

MARCH 13, 2013

Traffic volume is a vanity metric. So I was a bit too caught up in vanity metrics like traffic volume and I was happy to say I was getting 10-15K visits a month but is that even good? Look I’m not going to tell you that vanity metrics are useless and you shouldn’t look at your traffic stats. What are vanity metrics?

Metrics 111

Metrics Analytics Aggregator Revenue 111

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. The importance of speaking with potential customers. Startup validation tactic 3: PPC (pay-per-click) test campaigns. See Also: The History of Lean Planning.

Business Plan 94

Business Plan PPC Lean Campaign 94

Occam's Razor

AUGUST 12, 2013

I'll close with a custom attribution model into which you can insert all your biases – sorry, I mean expertise – and get something better than good to make incremental progress from where you are today. Customized/Personalized Attribution Model. Last AdWords Click Attribution Model. Linear Attribution Model.

Channel 161

Channel Analytics Campaign Conversion 161

Startup Lessons Learned

DECEMBER 14, 2009

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# Let’s begin with the four customer currencies. And this is true outside of games.

Customer 156

Customer San Francisco Viral Lean 156

Up and Running

MAY 28, 2015

We’re looking at our lean business planning is about strategy, tactics, concrete specifics including milestones, metrics, tasks and schedule, and essential numbers to run a business, all of which lead to managing cash flow. It has four components, and I’ll talk about each of them in sequence. How many will go to the website?

Lean 60

Lean Business Plan Video Software Review 60

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. I believe in always focusing on the complete customer-business journey. Everything.

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

DECEMBER 9, 2013

One that reflects the customer expectations of 2013. Start investing in creating the world's most beautiful, functional, brand-enhancing, customer joy inducing website! Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. I have a higher standard for who our customer is. Look at the colors. It is worth it.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

AUGUST 9, 2016

Or compressing my experience into custom reports and advanced segments I've shared. You'll also be able to create your own custom reports, advanced segments, filters, share with the world everything you create, and all kinds of fun stuff. It is a collection of advanced segments, custom reports, and dashboards.

Analytics 60

Analytics Metrics eCommerce PPC 60

The Startup Magazine

SEPTEMBER 12, 2023

The ROI from your pay-per-click (PPC) advertising campaigns will increase with consistent monitoring and tweaking. You should examine metrics like CTR, Conversion Rate, and Cost Per Acquisition (CPA) to improve your efforts. Make your marketing more effective by tailoring it to each customer.

Channel 158

Channel Social Media Marketing PPC 158

crowdSPRING Blog

APRIL 6, 2015

But when it comes to measurement, many managers struggle with developing and tracking the metrics specific to their strategy. An important step is to figure out which metrics are the ones that are important to your business. Customer Acquisition Cost. Every business, whether B2B or B2C has to bring in customers.

Metrics 48

Metrics CPA Lean Marketing 48

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. Measuring the right metrics when you’re experimenting with PPC is important.

PPC 48

PPC Software Review Campaign Analytics 48

Occam's Razor

FEBRUARY 26, 2008

While most HiPPO's won't yield to your Chinese Torture, they don't have to, there are two things that they will almost always yield to: Customers & Competitors. Senior Managers are biased towards themselves, but they bow to customer data and competitive opportunities. 2: Capture Voice of Customer. Root cause?

Management 68

Management Analytics San Diego Web 68

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A fraction of those Marketers / Directors will calculate Conversion Rates for those marketing campaigns. That is focusing finding the customers that create value for the company, long term. They deserve our love.

Analytics 135

Analytics Customer CPA Acquisition 135

Duct Tape Marketing

NOVEMBER 26, 2015

The 5 Top Customer Metrics You Need To Track written by Guest Post read more at Duct Tape Marketing. Metrics are the lifeblood of almost every successful business. Understanding who your customers are, what they need and how you can serve them is the key not just to growing a business, but keeping the clients you have happy.

Metrics 28

Metrics Customer Acquisition CPA 28

ConversionXL

MARCH 21, 2017

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. The contemporary customer journey is more complex: retargeting, cross-domain tracking, triggered emails, targeted promotions. Smartphones were rare.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Occam's Razor

MARCH 22, 2011

Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. Let's assume we are running www.macys.com and we got 1,000 Visitors to come to our site via a display advertising campaign.

Web 87

Web CPA Analytics Affiliate 87

Hearpreneur

SEPTEMBER 16, 2015

We are committed to delivering affordable and convenient bookings to our customers anywhere in Nigeria. After looking at many extensions, we came up with the word ‘metrics.’ Metrics are defined as a standard of measurement. When we say we are hotels.ng, we mean we are the premium hotels booking service in Nigeria.

Naming 48

Naming Entrepreneur Haiti Nigeria 48

Occam's Razor

JULY 26, 2010

I am analyzing campaigns (which ones convert better and which worse), I am looking a little bit at the bounce rates, and of course I am totally obsessing about my seven step quote submission funnel (and how to reduce abandonment). Consider doing quarterly analysis that focuses on calculating customer lifetime value. Up a notch.

Web 96

Web Metrics Analytics eCommerce 96

ConversionXL

APRIL 12, 2017

Finally, day three covered all things customer success and growth. Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Take the steps a customer takes to complete a task (e.g.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

JANUARY 18, 2022

With potential customers spending so much time engaging and absorbing information on social platforms, it’s an obvious place to gain awareness and build positive relationships with your brand. When someone shares your YouTube video on Twitter, you can track that metric. Around 77.5% of all shares happen organically (e.g.,

Social Media 145

Social Media Audience Media Marketing 145

ConversionXL

APRIL 6, 2016

month” The 3 Levels of CRO: 1) Customer Journey 2) Hypothesis 3) Testing. Do you know your customers’ internal triggers? Gravity (customer’s initial motivation). Talia Wolf: How to Create Landing Pages That Address the Emotional Needs of Customers. People hate popups, but they increase conversions.

Retention 48

Retention Algorithm Software Review Conversion 48