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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. Lead generation gets people through the door.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

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The 16 Best Small Business Marketing Blogs You Should Read in 2019

crowdSPRING Blog

This tricky-to-pronounce online publication is an award-winning business blog founded by entrepreneur, web publisher and CEO/founder of Previso Media, Ivan Widjaya. DIY founder Ivana Taylor tackles marketing issues near and dear to small business’s owner’s hearts. Brian Clark – founder of Copyblogger.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Gavin Braman, Co-Founder @ Drifting Creatives. Just like Peep, other marketers from hypergrown products, such as David Cancel (founder at Drift) argue that product-based differentiation is vanishing. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements.

B2B 94
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6 Ways To Turn Your Website Into A Sales Machine

YoungUpstarts

by Donald Chan, founder and Business Director at IMPACT! So you sit back and wait for the business leads and enquiries to flood in. This is where Search Engine Optimisation (SEO) comes into place. SEO is essentially the process of improving a website’s ranking on search engine results page. Brand Communications.

Sales 100
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[Interview] Ryan Bonnici of HubSpot On Inbound Marketing In Asia

YoungUpstarts

According to the study, 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. Marketers generate dozens of leads through campaigns and lead nurturing, but not everyone is a good fit for the business.

Asia 100
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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Here are some example questions we recently used during a client campaign: Why did you decide to work with [AGENCY]? For example, here’s how we’d describe a segment of the app development agency’s audience: Existing Startup Founder: Sometimes, founders will already have an MVP or prototype.

Audience 127