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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. Lead generation gets people through the door.

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Founder Interview: Abraham Gin on Entrepreneurs and Leadership

The Startup Magazine

Here’s another from The Startup Magazine Founder Interview Series. Abraham: Gin Consulting Group serves their clients by aligning their plans through strategic planning, activating their people through scalable people SAAS+ platform, and amplifying their reach through marketing (specifically through SEO and LinkedIn Strategy).

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

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Local SEO Tips For Small Business Owners

Duct Tape Marketing

Local SEO Tips For Small Business Owners written by John Jantsch read more at Duct Tape Marketing. Any business that wants to thrive locally must get very, very good at local SEO. Any business that wants to thrive locally must get very, very good at local SEO. How can content help drive SEO?

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The 16 Best Small Business Marketing Blogs You Should Read in 2019

crowdSPRING Blog

This tricky-to-pronounce online publication is an award-winning business blog founded by entrepreneur, web publisher and CEO/founder of Previso Media, Ivan Widjaya. DIY founder Ivana Taylor tackles marketing issues near and dear to small business’s owner’s hearts. Brian Clark – founder of Copyblogger.

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Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

A well-organized library of best practices for founders in your vertical, which you can share as appropriate. First Round Search , Startupschool , and GSV Passport are examples of comprehensive founder resources from investors. I have developed a founder curriculum on my blog. AskAnything.VC Advantages. Numerous VCs.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Gavin Braman, Co-Founder @ Drifting Creatives. Just like Peep, other marketers from hypergrown products, such as David Cancel (founder at Drift) argue that product-based differentiation is vanishing. He explained how lead generation uses a short term, sales-focused strategy.

B2B 94