Remove Campaign Remove Global Remove Reputation Remove Viral
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The Importance Of Managing Your Brand Reputation From The First Day

YoungUpstarts

The importance of reputation should never be underestimated in business. In today’s digital world, negative feedback can quickly go viral, leading to potential disaster for even the biggest brands. No matter what size a company is, reputation management is of the utmost importance. A good reputation will attract new customers.

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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

Are your campaigns driving conversions? Brand momentum can be calculated similarly to physical momentum (mass x velocity): Brand momentum = brand mass (your company’s size, reputation, and relevance) x brand velocity (speed of growth, agility in keeping up with industry changes). Do consumers know who you are? Take Tesla.

Metrics 157
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Joseph Ashford’s Top 8 Marketing Tips for Startups

The Startup Magazine

By launching a small campaign, startups can inexpensively test a concept before investing in a full marketing campaign. Knowing the target customer makes it much easier to create content, events and social media campaigns that meet the customers’ needs. Social media a great place to build a community. Know Your Ideal Customer.

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5 myths about the marketplace that mobile strategies busted

The Next Web

How do we design and build a world-class mobile experience that not only satisfies the needs of our users, but fuels growth and inspires more people to join the Airbnb global community? Multiple currencies, beyond money, are at work nowadays: reputation capital, value of time, karma and goodwill, to name a few.

Mobile 136
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The Top 10 Duct Tape Marketing Podcast Episodes for 2020

Duct Tape Marketing

Tim Staples is the CEO of Shareability and co-author of Break Through the Noise: The 9 Rules to Capture Global Attention. Staples has developed a reputation in the marketing industry for being a creator of viral content.

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30 Entrepreneurs Reveal the Pivots They’re Making in Their Business in 2022

Hearpreneur

We will create an appealing referral campaign in 2022. This isn't the same as an influencer campaign. Specifically, I plan on putting out one study per quarter that I'll send out to reporters and hopefully get viral coverage on social media. 20- Expand our brand globally. Thanks to Kathryn Smithson, Adly ! #2-

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Netflix vs. Blockbuster and bad profits (reflections from my Bazaarvoice days)

Austin Startup

We became a global company and it was truly an entrepreneurial dream come true for Brant, our team, and me. Netflix’s initial marketing campaign? The power of word of mouth cemented their reputation. The Blockbuster reputation had been solidified. Bazaarvoice grew to thousands of retailers and brands (i.e.,