ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Yet, this was a successful growth marketing campaign. What is growth marketing? Growth marketing is a data-driven approach to marketing.

Framework 102

Framework Marketing Acquisition Retention 102

searchengineland.com

MAY 30, 2012

B2B Search Marketing. Enterprise SEM. In House Search Marketing. Search Marketing Toolbox. Overview: What Is SEM? SEM Columns. Our SEM Events. What is Social Media Marketing. How To: Social Media Marketing. Social Media Marketing Library. Our Social Media Marketing Events.

SEO 54

SEO SEM Social Media Search 54

crowdSPRING Blog

DECEMBER 14, 2016

If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies as part of your overall marketing efforts, you’re falling behind your competitors. Let’s take a look at the top ten things you can do to make SEO an effective part of your 2017 marketing strategy: 1. image credit: hetemeel.

SEO 48

SEO Search Engineer Small Business 48

Occam's Razor

JANUARY 7, 2007

In the past I have recommended Web Link Validator from REL Software as something we have had a positive experience with. It can do a lot more than check missing tags, see the website for all the features, so all around a good piece of software to have. Another cool benefit is that the async code collects more data, more accurately.

Technical Review 93

Technical Review Analytics Web Software Review 93

mashable.com

MAY 28, 2010

A tech Startup OTOH may find themselves having to pivot as new players and innovation come into their market. Personally I feel the 'convey meaning but are made up words' approach are a marketing nightmare. It depends on how complex your *written* marketing strategy plan (you have one, right?) My company name is forever!

Naming 94

Naming Technical Review Social Media Startup 94

ConversionXL

DECEMBER 13, 2022

In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. This can result in calling a result early due to “spotting a trend” (impossible). Provides market insights. Server-side tools render code on the server level.

Analytics 127

Analytics Technical Review Software Review Framework 127

crowdSPRING Blog

MARCH 4, 2014

After all, marketing is as much a science as it is an art. For tips on creative effective calls to action, I suggest you review 10 Techniques For An Effective ‘Call To Action’ The call to action (CTA) on your homepage is an important element to draw visitors deeper into your site. Use a responsive design.

Web 134

Web Small Business Design Marketing 134

Duct Tape Marketing

JULY 14, 2022

Automating Your Webinars The Engaging And Delightful Way written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Melissa Kwan. In this episode of the Duct Tape Marketing Podcast , I interview Melissa Kwan. Melissa Kwan set out to solve a problem in the market she was facing herself. eWebinar.com.

Technical Review 81

Technical Review Demand Cofounder Video 81

Up and Running

MARCH 3, 2021

47% of small business owners execute marketing campaigns entirely on their own. But knowing where to spend your time, money, and effort on marketing initiatives can be a complicated process. So why is this important to know as you sift through all the potential marketing channels you could choose from? Let’s get started.

PPC 81

PPC Small Business Management Advertising 81

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 31, 2011

Here’s an email I got last week: Hello Jason, I am a big fan of your advice and wanted to see if you could offer any advice for marketing my start-up XYZ. Marketing, advertising, positioning — they’re all forms of persuasive writing, just like an op-ed in the New York Times. Any advice will help. I bought ads for $0.05/click

Customer 279

Customer Software Review SEM Technical Review 279

Transformify

AUGUST 27, 2017

The enthusiasm to have their product launched to the market as soon as possible normally results in filling in the roles fast. You don’t have the right people on board, you are burning cash and the work is not done, at its worst, your product is already live and you are losing clients due to software bugs and poor user experience.

Hiring 64

Hiring Software Review Burn Rate Startup 64

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. Key Takeaway: In today’s complex marketing landscape, Ryan emphasized the vital role of a fractional CMO in steering your business towards success. This is John Jantsch.

Channel 63

Channel Acquisition Framework B2B 63

VC Cafe

SEPTEMBER 27, 2010

The startup Tracx , which provides a SaaS solution for tracking and managing marketing campaign on social networks, has received an undisclosed investment from Israeli angel Zohar Gilon. uTest has established itself as the world’s largest marketplace for software testing services, with over 25,000 testers in over 160 countries.

Software Review 138

Software Review Venture Capital Technical Review SEM 138

Occam's Razor

DECEMBER 6, 2010

My goal was to create one report where I can review the efficiency and performance across all streams of traffic to the site. Organic and paid search, direct traffic , Twitter and Facebook, Facebook display ads, email marketing, top referring sites etc etc. There are a ton of reports of course. First , it shows all traffic sources.

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. This post will outline the entire process, giving code examples, data analysis examples, survey questions—the whole thing. Where marketers tend to go wrong with user personas. Table of contents.

Software Review 115

Software Review Design Agile Analytics 115

Austin Startup

MARCH 26, 2019

I frequently see promising startups with a great product and strong initial economics hit a wall due to the piling up of problems relating to these questions, or what I like to call the ‘DTC death by a thousand cuts’. Do you plan to regularly refresh your marketing collateral? How will you take advantage of SEO and SEM?

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

MARCH 7, 2017

User personas are often talked about in marketing and product design, but they’re almost never done well. This post will outline the entire process, giving code examples, data analysis examples, survey questions – the whole thing. They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc.,

Software Review 102

Software Review Design Agile Analytics 102

crowdSPRING Blog

JANUARY 4, 2016

After all, marketing is as much a science as it is an art. For tips on creative effective calls to action, I suggest you review 10 Techniques For An Effective ‘Call To Action’ You should incorporate minimal textures and subtle gradients, where appropriate, to highlight different areas of the site.

Web 48

Web Small Business Design SEM 48

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). You struggle to get budget to hire Analysts or Marketers. Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack.

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

DECEMBER 2, 2015

In general, bandits are great for: Headlines and Short-Term Campaigns. This can result in calling a result early due to ‘spotting a trend’ (impossible). Server-side tools render code on the server-level and send a randomized version of the page to the viewer with no modification on the visitor’s browser. PPC/SEM campaign.

Technical Review 48

Technical Review Analytics Framework Software Review 48