Startup Lessons Learned

SEPTEMBER 10, 2008

Lessons Learned by Eric Ries Wednesday, September 10, 2008 Smarticus — 10 things you could be doing to your code right now Smarticus — 10 things you could be doing to your code right now A great checklist of techniques and tools for making your development more agile, written from a Rail perspective.

Software Review 68

Software Review San Francisco Technical Review Continuous Deployment 68

Both Sides of the Table

APRIL 26, 2016

In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps. The first mistake that mostly only rookies make is to measure the CAC by looking at the attributable marketing costs of acquiring a user.

Metrics 150

Metrics Cost Acquisition Startup 150

crowdSPRING Blog

JULY 27, 2010

Today, we’ll cover web design marketing best practices and tips for small business. A strong website can help a small business to more effectively market its products or services – even if the small businesses’ customers are all local. and tips for buyers looking for logo design. Showscase your products and services.

Small Business 123

Small Business Web Design Marketing 123

crowdSPRING Blog

JULY 27, 2010

Today, we’ll cover web design marketing best practices and tips for small business. A strong website can help a small business to more effectively market its products or services – even if the small businesses’ customers are all local. and tips for buyers looking for logo design. Showscase your products and services.

Small Business 122

Small Business Web Design Marketing 122

Cracking the Code

FEBRUARY 12, 2007

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Getting the most of your online marketing: the In & Out of SEM/SEO. Monday, February 12, 2007. on a scale of 1-4). on a scale of 1-4).

Software Review 48

Software Review SEM Marketing Las Vegas 48

Cracking the Code

NOVEMBER 10, 2009

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Software as a Service (SaaS), the most mature of these segments, is comprised of end user applications like Salesforce.com. Forget everything you learned about software channels.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Startup Lessons Learned

SEPTEMBER 30, 2008

It became harder and harder to separate how the software is built from how the software is structured. If youre trying to design an architecture to maximize agility, how can that work if some people are working in TDD and others not? If not, whos going to insist we switch to free and open source software? I dont think so.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Both Sides of the Table

MARCH 25, 2016

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). Market Size. Marketing with long payback is precisely what requires venture capital. MakeSpace provides physical storage.

Startup 150

Startup Seed Money DC Software Review 150

crowdSPRING Blog

JANUARY 26, 2011

A strong web design can help a restaurant to more effectively market itself, can help convert visitors who find the restaurant by searching, for example, on Yelp, shopping for a deal through Groupon, or searching on Google or Bing. Today, we’ll review 10 web design marketing best practices and tips for restaurant web design.

Web 127

Web Design Flash SEM 127

ConversionXL

MAY 11, 2017

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. And it’s not just a CRO problem – it is a marketing-wide phenomenon.

SEO 131

SEO Analytics Conversion Search 131

ConversionXL

JUNE 30, 2019

Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers. And it’s not just a CRO problem—it’s a marketing-wide phenomenon. reviews, trust).

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Yet, this was a successful growth marketing campaign. What is growth marketing? Growth marketing is a data-driven approach to marketing.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

AUGUST 23, 2017

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. Like user personas, funnels, or any other marketing heuristics we’ve come up with, they aren’t 100% true to reality. As such, no two journey maps are exactly the same.

Customer 130

Customer Channel Design Retention 130

searchengineland.com

MAY 30, 2012

B2B Search Marketing. Enterprise SEM. In House Search Marketing. Search Marketing Toolbox. Overview: What Is SEM? SEM Columns. Our SEM Events. What is Social Media Marketing. How To: Social Media Marketing. Social Media Marketing Library. Our Social Media Marketing Events.

SEO 54

SEO SEM Social Media Search 54

www.cscyphers.com

MARCH 8, 2012

It can be hard to sort the wheat from the chaff when you’re talking to a marketing person (‘Ah, you do internet marketing? the marketing to get potential customers to use that weekend website. the marketing to get potential customers to use that weekend website. Marketing (12). And… what else?”).

Cofounder 40

Cofounder Technical Review Founder Software Review 40

mashable.com

MAY 28, 2010

A tech Startup OTOH may find themselves having to pivot as new players and innovation come into their market. Personally I feel the 'convey meaning but are made up words' approach are a marketing nightmare. It depends on how complex your *written* marketing strategy plan (you have one, right?) My company name is forever!

Naming 94

Naming Technical Review Social Media Startup 94

Occam's Razor

JANUARY 7, 2007

In the past I have recommended Web Link Validator from REL Software as something we have had a positive experience with. It can do a lot more than check missing tags, see the website for all the features, so all around a good piece of software to have. Another cool benefit is that the async code collects more data, more accurately.

Technical Review 93

Technical Review Analytics Web Software Review 93

Startup Lessons Learned

SEPTEMBER 15, 2008

Code To make split-testing pervasive, it has to be incredibly easy. The only change you have to get used to as you start to code in this style, is to wrap your changes in a simple one-line condition. Now, it may be that these code examples have scared off our non-technical friends. These involve persuading people to: 1.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

crowdSPRING Blog

DECEMBER 14, 2016

If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies as part of your overall marketing efforts, you’re falling behind your competitors. Let’s take a look at the top ten things you can do to make SEO an effective part of your 2017 marketing strategy: 1. image credit: hetemeel.

SEO 48

SEO Search Engineer Small Business 48

crowdSPRING Blog

MARCH 4, 2014

After all, marketing is as much a science as it is an art. For tips on creative effective calls to action, I suggest you review 10 Techniques For An Effective ‘Call To Action’ The call to action (CTA) on your homepage is an important element to draw visitors deeper into your site. Use a responsive design.

Web 134

Web Small Business Design Marketing 134

ConversionXL

DECEMBER 13, 2022

This can result in calling a result early due to “spotting a trend” (impossible). Provides market insights. Server-side tools render code on the server level. Gershoff from Conductrics summed it up well: If your testing software only does one type or the other, don’t sweat it. Regression to the mean.

Analytics 127

Analytics Technical Review Software Review Framework 127

Transformify

AUGUST 18, 2021

Instead of just waiting around for employers to land on your lap, you need to learn how to market your services and actively engage with potential clients. One of the effective ways to market your freelance profile is through freelance websites. Sales and Marketing. Search Engine Optimization or SEO, SEM. Creative Design.

Technical Review 89

Technical Review Software Review Search Portfolio 89

Duct Tape Marketing

JULY 14, 2022

Automating Your Webinars The Engaging And Delightful Way written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Melissa Kwan. In this episode of the Duct Tape Marketing Podcast , I interview Melissa Kwan. Melissa Kwan set out to solve a problem in the market she was facing herself. eWebinar.com.

Technical Review 83

Technical Review Demand Cofounder Video 83

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 31, 2011

Here’s an email I got last week: Hello Jason, I am a big fan of your advice and wanted to see if you could offer any advice for marketing my start-up XYZ. Marketing, advertising, positioning — they’re all forms of persuasive writing, just like an op-ed in the New York Times. Any advice will help. I bought ads for $0.05/click

Customer 279

Customer Software Review SEM Technical Review 279

Transformify

AUGUST 27, 2017

The enthusiasm to have their product launched to the market as soon as possible normally results in filling in the roles fast. You don’t have the right people on board, you are burning cash and the work is not done, at its worst, your product is already live and you are losing clients due to software bugs and poor user experience.

Hiring 64

Hiring Software Review Burn Rate Startup 64

abovethecrowd.com

JULY 17, 2013

The next obvious transition was the rise of the browser in 1996, which transformed not only the software application market but also the print and media world. The browser-based Internet launched many new companies, several of which have achieved market capitalizations in the billions. HTML5 is a head-fake.

Mobile 96

Mobile SEM SEO Technical Review 96

Austin Startup

MARCH 26, 2019

I frequently see promising startups with a great product and strong initial economics hit a wall due to the piling up of problems relating to these questions, or what I like to call the ‘DTC death by a thousand cuts’. Do you plan to regularly refresh your marketing collateral? How will you take advantage of SEO and SEM?

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. This post will outline the entire process, giving code examples, data analysis examples, survey questions—the whole thing. Where marketers tend to go wrong with user personas. Table of contents.

Software Review 115

Software Review Design Agile Analytics 115

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. Key Takeaway: In today’s complex marketing landscape, Ryan emphasized the vital role of a fractional CMO in steering your business towards success. This is John Jantsch.

Channel 65

Channel Acquisition Framework B2B 65

Occam's Razor

DECEMBER 6, 2010

My goal was to create one report where I can review the efficiency and performance across all streams of traffic to the site. Organic and paid search, direct traffic , Twitter and Facebook, Facebook display ads, email marketing, top referring sites etc etc. The first tab is focused on the SEM team. This is key. No more silos!

Analytics 125

Analytics Web Customer SEM 125

VC Cafe

SEPTEMBER 27, 2010

The startup Tracx , which provides a SaaS solution for tracking and managing marketing campaign on social networks, has received an undisclosed investment from Israeli angel Zohar Gilon. uTest has established itself as the world’s largest marketplace for software testing services, with over 25,000 testers in over 160 countries.

Software Review 138

Software Review Venture Capital Technical Review SEM 138

crowdSPRING Blog

JANUARY 4, 2016

After all, marketing is as much a science as it is an art. For tips on creative effective calls to action, I suggest you review 10 Techniques For An Effective ‘Call To Action’ You should incorporate minimal textures and subtle gradients, where appropriate, to highlight different areas of the site.

Web 48

Web Small Business Design SEM 48

Up and Running

MARCH 3, 2021

47% of small business owners execute marketing campaigns entirely on their own. But knowing where to spend your time, money, and effort on marketing initiatives can be a complicated process. So why is this important to know as you sift through all the potential marketing channels you could choose from? Let’s get started.

PPC 81

PPC Small Business Management Advertising 81

ConversionXL

MARCH 7, 2017

User personas are often talked about in marketing and product design, but they’re almost never done well. This post will outline the entire process, giving code examples, data analysis examples, survey questions – the whole thing. They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc.,

Software Review 102

Software Review Design Agile Analytics 102

Cracking the Code

OCTOBER 10, 2008

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Labels: SaaS , sales and marketing , software.

Software Review 48

Software Review North America Europe Metrics 48

Startup Lessons Learned

SEPTEMBER 18, 2008

All I see is a name, an icon, a price, the developers name, and a review star-rating. The reviews are all over the map. But even clicking through to see a screenshot and some reviews is incredibly time consuming, given the hundreds of apps in most categories. Just bringing a good app to market isnt going to be enough.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74