Channel Conversion Customer Development Product Development 
Steve Blank
SEPTEMBER 10, 2009
In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter? End result?
Startup Lessons Learned
NOVEMBER 7, 2008
Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. If youre worried about disappointing some potential customers - dont be. Measure conversion rates. Eric -- This is a pretty interesting idea.
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Startup Lessons Learned
APRIL 14, 2009
Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.
Steve Blank
MARCH 11, 2015
I suggested the best place to start the conversation is with the 21 st century definition of a startup: A startup is a temporary organization designed to search for a repeatable and scalable business model. Startups have finite time and resources to find product/market fit before they run out of money. and how to price the product.
Startup Lessons Learned
AUGUST 24, 2009
So I generally feel right at home in these conversations. Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). There are too many products clamoring for attention. Most pundits and the people I ask for advice fall into one of two camps.
Startup Lessons Learned
JUNE 5, 2009
She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. For example, say that your business model calls for a 4% conversion rate – as ours did initially at IMVU. So far, so good.
Startup Lessons Learned
AUGUST 16, 2010
It requires separating the product launch from the marketing launch (see Dont Launch ) as well as other staple Lean Startup tactics: minimum viable product, split-testing, customer development and the pivot. Those tools, combined with focused customer interviews, have turbo-charged the company’s ability to learn.
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