The Equity Kicker

JUNE 29, 2017

His argument is that we are at a point in the cycle where distribution is controlled by a small number of companies who limit the opportunities for differentiation via marketing. Amazon is the other company that is dominating distribution, and for me most impressive and therefore ultimately the most scary of the lot.

Clickthrough 95

Clickthrough Distribution Differentiation Channel 95

Startup Professionals Musings

JULY 26, 2010

Some people feel that organic growth is “better” because it requires real innovation and sustained effort to create long-term competitive advantage through differentiation and efficiency. These relationships need not require cash investments; often they are done with exchanges of equity or assets. Economies of scale.

Acquisition 214

Acquisition Merger Startup Bandwidth 214

ReadWriteStart

JANUARY 28, 2022

With the rise of startups and growing businesses , it has become more critical for investors to have a thorough understanding of equity to be aware of all of the advantages they are receiving from the companies they have invested in. What is Company Equity? Types of equity. Common stock. Preferred shares.

Valuation 108

Valuation Equity Warrant Common Stock 108

The Equity Kicker

MAY 11, 2016

He went on to say that vertically integrated ecommerce makes sense: where there is some differentiation in the core physical product made possible by the DNVB nature of the model (and this is the key thing entrepreneurs get wrong in starting DNVBs the world doesn’t need). For me this is key. our partner company Spoke ).

Vertical 60

Vertical eCommerce Differentiation Distribution 60

Up and Running

MAY 1, 2014

Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself. How do you plan on differentiating from the competition? You don’t need to be on every social media channel, but you do need to be on the ones that your customers are on. Distribution.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Duct Tape Marketing

APRIL 24, 2019

You have to start as a dreamer or nothing’s going to become of it, but obviously like you said it’s the implementation that is really what differentiates. I know that distribution, you know if you created say a board game and then you couldn’t crack the New York board game buyer, you weren’t going to get in the market.

Product 61

Product Sweat Equity Naming SEO 61

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Step 3: Brand and differentiate yourself. Whether you’re looking to stand out in an already-crowded marketplace, or to simply be a memorable company, figuring out how to brand and differentiate yourself is key. Do it yourself.

Software Review 74

Software Review Software Delaware Forecast 74

www.readwriteweb.com

OCTOBER 18, 2010

Raymond has built a nice business through efficient distribution deals and will do about $250,000 in revenue this year. He is willing to give up 33% of equity for this $1 million investment. I feel that it is not at all necessary to give this much equity up at this stage of the game. This is her core market.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

www.readwriteweb.com

OCTOBER 18, 2010

Raymond has built a nice business through efficient distribution deals and will do about $250,000 in revenue this year. He is willing to give up 33% of equity for this $1 million investment. I feel that it is not at all necessary to give this much equity up at this stage of the game. This is her core market.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

ConversionXL

JULY 21, 2020

While the quality of content your company creates and distributes is important, most brands treat content marketing as a one-off campaign instead of an always-on effort. Instead of committing to posting on your social media channels three times a day, start with a few times a week. Image source). Don’t overthink it. Test over time.

Customer 92

Customer Audience Campaign Social Media 92

ConversionXL

FEBRUARY 9, 2016

Startups don’t have access to the same resources or brand equity. The key differentiator being the product-level focus vs. the channel-level focus of traditional marketing effort. Therein lies the three differences between growth hacking and marketing… Startups are organizations with extreme uncertainty.

Retention 48

Retention Metrics Acquisition Conversion 48

www.quora.com

JANUARY 16, 2011

You can argue that the DNA created by Microsoft's over emphasis on distribution (Steve) and development (Bill), has ultimately cost it $50bn or more in lost revenue, market share and market capitalization. Perhaps the nomenclature is off, but a distributor suggests that there is something to distribute.

Technical Review 51

Technical Review Startup CTO Hire Cofounder 51