ConversionXL

DECEMBER 2, 2020

When it comes to content marketing, all the branding and differentiation (and money) is in the latter. That type of content ticks all the boxes that search engines—most companies’ dominant distribution channel—reward. Ask Kaleigh: “What’s the most underrated networking channel?”. But most content resembles the former.

Analytics 161

Analytics Acquisition Channel B2C 161

Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. For example, Customer Acquisition Costs often increase once the more efficient marketing channels are maxed out and the company needs to find new users through less efficient means.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

ConversionXL

JULY 16, 2021

Make sure to update and re-distribute them as needed. This means defining your differentiation strategy. It would water down their unique value proposition and hurt their differentiation play. . The channel you told it on? Everybody on your team should have access to this key information, and refer back often.

Audience 127

Audience Framework Differentiation Software Review 127

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 66

Channel Acquisition Framework B2B 66

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Find and focus on one reliable distribution mechanism before diluting your time diversifying. A reliable paid acquisition channel results in a somewhat stable business. If the former, you need large differentiation — more than a feature or two.

Restful 202

Restful Founder Revenue Acquisition 202

ConversionXL

JANUARY 18, 2022

Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. Marketing: Which channels are they active on? Build systems and processes that enable your team to create and distribute content seamlessly. Messaging: What language do they use?

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

MAY 19, 2020

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. Evaluation , where differentiation between competitors must occur. Purchase , in which the decision to buy is made.

Differentiation 129

Differentiation Sales Email Metrics 129

YoungUpstarts

SEPTEMBER 3, 2020

It includes targeted campaigning, your brand’s interface and messages customized according to its audience and purpose, handling of distribution and acquisition channels, and much more. It Differentiates Your Company From Competitors. Marketing is one of the fundamental pillars upon which the success of your business depends.

Marketing 147

Marketing Startup PR Campaign 147

Duct Tape Marketing

SEPTEMBER 8, 2014

John has a huge, targeted following in all of the major social media channels. I now have access to one of the most powerful content distribution networks in my niche – which gives me the opportunity on occasion to present worthy, high-quality content and get that content posted, promoted and amplified throughout this channel.

SEO 75

SEO Networking Kansas City Web Development 75

YoungUpstarts

NOVEMBER 19, 2019

Differentiating Between Revenues and Sales. Expanded Distribution Opportunities. You will want to study the financial impact on the expenses setting up these new channels that can incur and evaluate them against the potential profits. If you raise your prices, it can help your consumers perceive more value in your product.

Revenue 165

Revenue Sales Warrant Differentiation 165

Startup Professionals Musings

DECEMBER 21, 2013

Some people feel that organic growth is “better” because it requires real innovation and sustained effort to create long-term competitive advantage through differentiation and efficiency. Economies of scale also apply to marketing, distribution, and sales. Even mergers and acquisitions (M&A) came quickly. Economies of scale.

Merger 243

Merger Acquisition Startup Bandwidth 243

YoungUpstarts

MAY 12, 2017

Instead of printing leaflets and distributing them at random in the local area, you promote your products and services online. When you run a leaflet campaign, you can’t differentiate between different customers. The great thing about digital marketing is that you can personalize content according to the channel.

Advertising 133

Advertising Marketing Social Media Campaign 133

The Startup Magazine

FEBRUARY 24, 2022

Innovative uses using 3D rendering bring your content to life and helps differentiate your business. Forget the problem of not having adequate and professional images for your website or YouTube channel by using 3D images. Publish, share and distribute your visualizations across all online platforms. 3D images enhance marketing.

Architecture 123

Architecture Design Video Differentiation 123

ConversionXL

MAY 29, 2019

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. If YouTube channel growth has felt unattainable, you’re not alone. Are most companies’ YouTube channels succeeding?

Channel 106

Channel Video Audience Software Review 106

The Equity Kicker

JUNE 29, 2017

His argument is that we are at a point in the cycle where distribution is controlled by a small number of companies who limit the opportunities for differentiation via marketing. Amazon is the other company that is dominating distribution, and for me most impressive and therefore ultimately the most scary of the lot.

Clickthrough 95

Clickthrough Distribution Differentiation Channel 95

Startup Professionals Musings

NOVEMBER 17, 2012

Some people feel that organic growth is “better” because it requires real innovation and sustained effort to create long-term competitive advantage through differentiation and efficiency. Economies of scale also apply to marketing, distribution, and sales. Even mergers and acquisitions (M&A) came early. Economies of scale.

Entrepreneur 249

Entrepreneur Merger Bandwidth Acquisition 249

Startup Professionals Musings

MAY 14, 2012

Be specific on sales channels and marketing initiatives. Distribution. How do you distribute your product or service? Some products and services can be sold and distributed online, others require multi-level distributors, partners, or value-added resellers. How will you differentiate your product or service?

Business Model 242

Business Model Distribution Viral Green 242

YoungUpstarts

NOVEMBER 19, 2012

Essentially, the application lets small businesses control three elements that’s crucial for reaching customers – effective content, professional visual design, and efficient distribution across various channels. each via in-app purchase. ”

Small Business 176

Small Business Mobile Marketing Cofounder 176

Austin Startup

OCTOBER 15, 2017

We had to estimate hardware costs at various volume levels, distribution channel discounts, competitive pressures from Imsai and a few others, and then decide to go to market with a strong conviction in our pricing strategy. But, it is likely the major differentiator between a win and a loss whether you are selling B2B or B2C.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

David Teten

AUGUST 8, 2013

For example, whether the data shows consumption of soft drinks, vs. amount of soft drinks entering distribution channels, will affect the interpretation of the numbers. Always differentiate clearly hard numbers from estimate, either in a footnote or with an ‘est.’ 6) How? Label your charts clearly.

Technical Review 114

Technical Review .Net Audience Naming 114

Duct Tape Marketing

OCTOBER 6, 2022

And I think one of the challenges sometimes is out of necessity, people have tied together, hacked together, or whatever we wanna call it a zoom and a note taker on Zoom and Slack, and you know, obviously Slack channels have, you know, exploded. So, you know, we have a fully remote and distributed team. Now we got it.

Audio 87

Audio Cofounder Jordan Video 87

Startup Professionals Musings

JANUARY 26, 2012

Unlike [competition], we [differentiation].” This could be a patent, key partners, domain expertise, or a better distribution channel. All you have to do is fill in the brackets and you have the essence of an elevator pitch. Here are some additional recommendations to increase the impact: Describe your product or service.

Elevator Pitch 283

Elevator Pitch Startup Differentiation Distribution 283

Startup Professionals Musings

JANUARY 29, 2011

Be specific on sales channels and marketing initiatives. Distribution. How do you distribute your product or service? Some products and services can be sold and distributed online, others require multi-level distributors, partners, or value-added resellers. How will you differentiate your product or service?

Business Model 246

Business Model Distribution Viral Green 246

Startup Professionals Musings

SEPTEMBER 15, 2011

Some people feel that organic growth is “better” because it requires real innovation and sustained effort to create long-term competitive advantage through differentiation and efficiency. Economies of scale also apply to marketing, distribution, and sales. Even mergers and acquisitions (M&A) came early. Economies of scale.

Startup 232

Startup Merger Bandwidth Acquisition 232

Startup Professionals Musings

MAY 29, 2015

Some people feel that organic growth is “better” because it requires real innovation and sustained effort to create long-term competitive advantage through differentiation and efficiency. Economies of scale also apply to marketing, distribution, and sales. Even mergers and acquisitions (M&A) came quickly. Economies of scale.

Merger 120

Merger Acquisition Differentiation Channel 120

Lightspeed Venture Partners

DECEMBER 14, 2012

I recently had the privilege of assembling an all-star group of media executives in Beverly Hills to discuss the challenges they face in distributing, monetizing and delivering their video content. In aggregate, the various revenue streams would continue to support the creation and distribution of high production value content.

Business Model 159

Business Model Distribution Aggregator Channel 159

Startup Professionals Musings

APRIL 30, 2016

They focus only on highly-differentiated solutions. They work hard on finding complementary channels and partners. Never assume that a great solution will sell itself, or won’t need the help of dominant distribution channels and partners with existing customer bases. That’s a challenging but winning long-term strategy.

Entrepreneur 120

Entrepreneur Flash Angel Investor Channel 120

Steve Blank

FEBRUARY 3, 2015

These new entrants disrupted their food categories by offering high quality proprietary recipes, outsourcing their manufacturing, and using their cash and resources on sales and marketing to build distribution and a differentiated brand. Get Out of the Building. If you can’t see the slides click here.

North America 120

North America Lean Customer Development Distribution 120

Steve Blank

FEBRUARY 23, 2016

Channel is changed to Deployment. So to differentiate “customers” from the standard business model canvas we’ll call all the different customer segments and the layers in the defense and intelligence value chain beneficiaries. Distribution Channel changes to Deployment. Change Channel to Deployment.

Business Model 120

Business Model Revenue Channel Community 120

Startup Professionals Musings

JULY 26, 2010

Some people feel that organic growth is “better” because it requires real innovation and sustained effort to create long-term competitive advantage through differentiation and efficiency. Economies of scale also apply to marketing, distribution, and sales. Even mergers and acquisitions (M&A) came early. Economies of scale.

Acquisition 214

Acquisition Merger Startup Bandwidth 214

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. Meaning events, magazines, blogs, they read, so you could distribute your content there. So that is the third thing.

Community 54

Community Kuwait Cofounder Bootstrapping 54

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. It’s about identifying the channels and tactics that work best for your organization and then maximizing marketing efforts by confirming the best moves through experimentation. What is growth marketing? And what it isn’t).

Framework 102

Framework Marketing Acquisition Retention 102

crowdSPRING Blog

MAY 17, 2010

differentiation (can people tell it apart from other offerings?); It is critical that you place your product where your customers want it and look for it and you should regularly question whether your distribution channel the right one. innovation (are you constantly improving, iterating, bettering your product?);

Marketing 84

Marketing Startup Viral Small Business 84

The Equity Kicker

MAY 11, 2016

He went on to say that vertically integrated ecommerce makes sense: where there is some differentiation in the core physical product made possible by the DNVB nature of the model (and this is the key thing entrepreneurs get wrong in starting DNVBs the world doesn’t need). For me this is key. our partner company Spoke ).

Vertical 60

Vertical eCommerce Differentiation Distribution 60

Both Sides of the Table

APRIL 23, 2011

Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. It has become a short form premium destination that is verticalizing content in category channels. Bing is very open to 3 rd party elements in their index that create a differentiated user experience.

Vertical 265

Vertical Curation Boston Burn Rate 265

YoungUpstarts

MAY 26, 2017

How you make money, who pays you, your channels of distribution, and your gross margins. Address your competitors, and explain what differentiates you from them that helps you dominate in your market. This is your value proposition. If your product is physical, include an image of it on this slide. Slide 4: Underlying magic.

Cofounder 185

Cofounder Silicon Valley Forecast Business Plan 185

ConversionXL

FEBRUARY 3, 2022

The introductory stage is rarely profitable because of high distribution and promotion expenses but low sales. It should also act as a differentiation tool. If you’re active on several channels, consider merging comms into a single platform to maintain customer satisfaction with fast, consistent responses. Community building.

Product 102

Product Marketing Social Media Channel 102