ConversionXL

JANUARY 18, 2022

Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. Marketing: Which channels are they active on? Can you capture more brand equity by executing marketing tactics in new or better ways? YETI tells a consistent story across all channels.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] John Jantsch (01:11): So that's a lot in the CMOs job, particularly diversity, equity, inclusion. You know, how do you feel like, you know, what do you feel like is your core differentiator?

Marketing 76

Marketing Differentiation B2C PR 76

ConversionXL

SEPTEMBER 17, 2021

To generate long-term brand equity and trust, and maintain competitive advantage, every brand campaign should be influenced by a strategy that’s built on four principles: 1. Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. Platform and channel fit.

Campaign 109

Campaign Social Media Audience Channel 109

Hearpreneur

JANUARY 1, 2023

Thanks to Corey Philip, Acumen Equity Advisors ! #7- Reassess all the differentials based on demand, always prioritizing products and services with greater profitability and better cash generation. 7- Minimize experimentation. Photo Credit: Will Yang. Thanks to Liam Wilson, Lottery ‘n Go ! #13-

Entrepreneur 91

Entrepreneur Software Review Technical Review Revenue 91

Startup Professionals Musings

DECEMBER 21, 2013

Some people feel that organic growth is “better” because it requires real innovation and sustained effort to create long-term competitive advantage through differentiation and efficiency. These relationships need not require cash investments; often they are done with exchanges of equity or assets. Economies of scale.

Merger 243

Merger Acquisition Startup Bandwidth 243

Startup Professionals Musings

NOVEMBER 17, 2012

Some people feel that organic growth is “better” because it requires real innovation and sustained effort to create long-term competitive advantage through differentiation and efficiency. These relationships need not require cash investments; often they are done with exchanges of equity or assets. Economies of scale.

Entrepreneur 249

Entrepreneur Merger Bandwidth Acquisition 249

Up and Running

MARCH 5, 2020

To be successful, cannabis brands must find ways to differentiate themselves to consumers. . The best way to introduce a brand to an in-market or near-market consumer is through digital channels as you can reach a massive audience at scale. It’s a highly competitive and fast-growing market where new brands are emerging every day.

Customer 96

Customer Differentiation Equity Audience 96

Up and Running

MAY 1, 2014

Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself. How do you plan on differentiating from the competition? You don’t need to be on every social media channel, but you do need to be on the ones that your customers are on. Social Media.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Startup Professionals Musings

SEPTEMBER 15, 2011

Some people feel that organic growth is “better” because it requires real innovation and sustained effort to create long-term competitive advantage through differentiation and efficiency. These relationships need not require cash investments; often they are done with exchanges of equity or assets. Economies of scale.

Startup 232

Startup Merger Bandwidth Acquisition 232

Startup Professionals Musings

MAY 6, 2016

Of course, they all prefer cash, but some may work for future revenue or startup equity. Acquiring another startup with a strong development team may be far faster and cheaper than building your own, and can be an equity exchange rather than cash. Investigate strategic alliance alternatives. Acquire or merge with another company.

Merger 120

Merger Intellectual Property Startup Acquisition 120

Startup Professionals Musings

MAY 29, 2015

Some people feel that organic growth is “better” because it requires real innovation and sustained effort to create long-term competitive advantage through differentiation and efficiency. These relationships need not require cash investments; often they are done with exchanges of equity or assets. Economies of scale.

Merger 120

Merger Acquisition Differentiation Channel 120

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Step 3: Brand and differentiate yourself. Whether you’re looking to stand out in an already-crowded marketplace, or to simply be a memorable company, figuring out how to brand and differentiate yourself is key. Do it yourself.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Professionals Musings

FEBRUARY 13, 2016

This is also the place to first mention patents and any other differentiators that put you ahead of competition. You need to identify pricing details, sales channels, strategic partners and a customized marketing plan consistent with your industry and target segment. How big is the funding request, and how much equity will you give?

Sweat Equity 120

Sweat Equity Advisory Board Liquidity Event Startup 120

David Teten

SEPTEMBER 5, 2014

I’ve written on the expert network industry a fair amount in the past: see How to Earn More Consulting Revenue from Expert Networks and How Executives Can Work with Private Equity and Venture Capital Portfolio Companies. Again, our value can really be differentiated in its scale and depth.

New York 114

New York Technical Review Networking Advisory Board 114

Startup Professionals Musings

JULY 26, 2010

Some people feel that organic growth is “better” because it requires real innovation and sustained effort to create long-term competitive advantage through differentiation and efficiency. These relationships need not require cash investments; often they are done with exchanges of equity or assets. Economies of scale.

Acquisition 214

Acquisition Merger Startup Bandwidth 214

Duct Tape Marketing

SEPTEMBER 10, 2019

When an acquirer looks at your company, if your gross margin is dropping consistently year over year, they’re going to draw the conclusion that you’ve lost your marketing differentiation. Make room for a revenue channel. But a lot more of them have the second point of differentiation, which is better marketing, right?

Entrepreneur 49

Entrepreneur Switzerland Revenue Differentiation 49

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. So it gives you content, multiple distribution channels, and you start building this audience.

Community 54

Community Kuwait Cofounder Bootstrapping 54

The Equity Kicker

JUNE 29, 2017

His argument is that we are at a point in the cycle where distribution is controlled by a small number of companies who limit the opportunities for differentiation via marketing. Competition on paid channels. Being data driven and first class at exploiting paid marketing channels is now table stakes.

Clickthrough 95

Clickthrough Distribution Differentiation Channel 95

infochachkie.com

SEPTEMBER 24, 2011

Instead of hearing from your long lost third-cousin, you will be inundated with an avalanche of ‘congratulatory’ emails, calls and letters from people who want to relieve you of the burden of your hard-earned equity round. Equity should be saved for people who will deliver ongoing value to your venture. link] Luis Rivera.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

The Equity Kicker

JULY 8, 2019

As a result VCs who didn’t want to only compete on price began looking for ways to differentiate their money from the money of other investors and started deploying the strategies listed above. Our companies are 4x more likely to reach Series A, with a 55% higher valuation, 26% faster and with founder equity 2.3x

Portfolio 84

Portfolio LP Venture Capital Partner 84

The Equity Kicker

MAY 11, 2016

He went on to say that vertically integrated ecommerce makes sense: where there is some differentiation in the core physical product made possible by the DNVB nature of the model (and this is the key thing entrepreneurs get wrong in starting DNVBs the world doesn’t need). For me this is key. our partner company Spoke ).

Vertical 60

Vertical eCommerce Differentiation Distribution 60

crowdSPRING Blog

SEPTEMBER 28, 2018

You’ll communicate them consistently across all marketing channels and it’s extremely important to get them right. Step 4: Develop and execute strategies to build brand equity. You still must develop and execute strategies that will build a strong brand equity. How can you build brand equity? The bottom line?

Small Business 56

Small Business Equity Due Diligence Reputation 56

Hippoland

FEBRUARY 7, 2016

What customer acquisition channels / what have they tried / not tried / etc] [Is this growing? / What makes your solution unique / differentiated? how quickly?] Market: What is the market size? [I I have disputes about this one but that is a topic for another post] Problem / solution: What specific problem are you solving? [Why

Burn Rate 48

Burn Rate IP Cofounder Differentiation 48

ConversionXL

JULY 21, 2020

Instead of committing to posting on your social media channels three times a day, start with a few times a week. A consistent flow of content marketing helps you identify: The best channels to reach and engage audiences; The best days and times to post; The types of content they prefer; The subjects they value most. Image source).

Customer 92

Customer Audience Campaign Social Media 92

Duct Tape Marketing

AUGUST 16, 2023

Mike highlights that it is important to consider a balanced approach to marketing channels based on the available resources and staff skills, focusing on a few channels that can provide significant ROI. 06:12] Today we don’t have any way to stand out in the market or way to differentiate ourselves from our customers.

Channel 64

Channel Hiring Sales Marketing 64

The Next Web

MAY 5, 2013

On the one hand, it has allowed startup marketers to differentiate themselves from their counterparts in corporate America. At a startup, you may not know who your core customer base is, why they buy your product (or whether they will at all), what marketing channels will work the best.

Marketing 165

Marketing Viral SEO Analytics 165

Duct Tape Marketing

MAY 9, 2017

But it seems to me like there’s almost a sort of strategic snippet you know, channel that I think we have to be playing today. That’s one of those things that I think you know there’s a little knowledge of location snippets and some of that stuff has just kind of gotten built in. What’s your take on that?

Search 31

Search Technical Review SEO Small Business 31

abovethecrowd.com

JUNE 2, 2021

They return the favor by doing more banking business with said banks, and some of the windfall-money comes right back to the bank via other channels. If they have worked in business for 20 years, you have an 700-1 experience differential right out of the gate. Everyone in the industry knows IPO allocations are “hot” and “very limited.”

IPO 82

IPO Customer Matching Silicon Valley 82

ConversionXL

FEBRUARY 9, 2016

Startups don’t have access to the same resources or brand equity. The key differentiator being the product-level focus vs. the channel-level focus of traditional marketing effort. Therein lies the three differences between growth hacking and marketing… Startups are organizations with extreme uncertainty.

Retention 48

Retention Metrics Acquisition Conversion 48

crowdSPRING Blog

MAY 17, 2019

Walmart, Amazon, Costco, Walgreens, and Home Depot have each built strong brand identities and all benefit from powerful household recognition and strong brand equity. Develop a consistent, reliable multi-channel brand. Make it easy to communicate with your business through various channels. They must be doing something right.

Social Media 80

Social Media Curation eCommerce Channel 80

Duct Tape Marketing

APRIL 24, 2019

You have to start as a dreamer or nothing’s going to become of it, but obviously like you said it’s the implementation that is really what differentiates. What’s the best path for that kind of maker to circumvent the traditional distribution channels? The traditional channels, by the way, are still powerful.

Product 61

Product Sweat Equity Naming SEO 61

Duct Tape Marketing

OCTOBER 23, 2019

John Jantsch: So, really, step number one, I mean, you have to have this huge differentiator, I think. ” Well, like your competition isn’t that clear differentiating factor has to be something that has traction in the marketplace. Make room for a new revenue channel. YouTube channels dedicated to our businesses.

Indianapolis 34

Indianapolis Retention Differentiation Programming 34

www.readwriteweb.com

OCTOBER 18, 2010

He is willing to give up 33% of equity for this $1 million investment. I feel that it is not at all necessary to give this much equity up at this stage of the game. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

www.readwriteweb.com

OCTOBER 18, 2010

He is willing to give up 33% of equity for this $1 million investment. I feel that it is not at all necessary to give this much equity up at this stage of the game. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

Occam's Razor

NOVEMBER 24, 2009

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. My new book Web Analytics 2.0 Twitter is not that.

Social Media 124

Social Media Analytics Metrics Media 124

www.quora.com

JANUARY 16, 2011

Check egos at the door - Keep the communication channels open [link] ot.com/. You can execute, guide, and organize all you want, but no magic potion, no differentiation & innovation. :) Vincent van Wylick • 1:26am on Friday View All 3 Comments Cannot add comment at this time. Find out what motivates people.

Technical Review 51

Technical Review Startup CTO Hire Cofounder 51

crowdSPRING Blog

DECEMBER 13, 2018

As we wrote in Brand Health, 6 Important Questions You Should Ask About Your Small Business Brand , Brand health can be measured in numerous ways, including brand reputation, brand awareness, brand equity, brand positioning, and brand delivery. Consistent, strategic branding allows your business to grow strong brand equity.

Marketing 162

Marketing Charlotte Naming Design 162