Duct Tape Marketing

APRIL 5, 2023

The MarTech Podcast share stories from world-class marketers who use technology to generate growth and achieve business and career success. Seven different channels and Facebook have since come out with their sort of version of this and marketers are a little bit upset. And you can listen to it all on your lunch break.

Advertising 81

Advertising Analytics San Diego Networking 81

Mucker Lab

FEBRUARY 1, 2014

As techies and nerds, we tend to believe in the utopians promise of technology enabling, at the very least, automation, and at the very best, intelligence. Essentially a pricing ceiling is created when we forgo a sales person for a self service transactional funnel instead. Sales Cycle.

Sales Cycle 102

Sales Cycle B2B Sales Web 102

Mucker Lab

FEBRUARY 3, 2014

As techies and nerds, we tend to believe in the utopians promise of technology enabling, at the very least, automation, and at the very best, intelligence. Essentially a pricing ceiling is created when we forgo a sales person for a self service transactional funnel instead. Sales Cycle.

Sales Cycle 87

Sales Cycle B2B Sales Web 87

Duct Tape Marketing

SEPTEMBER 5, 2014

My Hubspot channel colleague Rachel Cogar at Puma Creative has a phase that I just absolutely love – she describes Inbound Marketing as a crock-pot strategy, not a microwave strategy. If you’ve been in business for about 10 years or more, think back – what was your sales cycle before the search engine ruled the world?

Sales Cycle 67

Sales Cycle Forecast Charlotte Lead Generation 67

ReadWriteStart

MAY 12, 2011

Vrushali is moderator of a forum for technical documentation professionals and gets a lot of her clients through that channel. She has a master's degree in electrical engineering and computer science from the Massachusetts Institute of Technology. She has, thus far, not done any other formal customer acquisition initiative.

San Francisco 125

San Francisco Entrepreneur Silicon Valley India 125

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. Sales finds aligned accounts and works with marketing to create customized journeys. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. What’s the current relationship between your marketing and sales teams?

Customer 98

Customer Marketing Channel Acquisition 98

Hippoland

SEPTEMBER 28, 2018

But it’s arguably even harder in a place where there aren’t ready distribution channels. Here’s my take on B2B – if you look at the US ecosystem, most of the high flying B2B companies got to their level of growth because of fast sales cycles. These fast sales cycles tend to come from selling to other startups.

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

But it’s arguably even harder in a place where there aren’t ready distribution channels. Here’s my take on B2B – if you look at the US ecosystem, most of the high flying B2B companies got to their level of growth because of fast sales cycles. These fast sales cycles tend to come from selling to other startups.

Asia 48

Asia Indonesia B2B Singapore 48

ReadWriteStart

MAY 4, 2011

Manoj is experiencing a long sales cycle of close to 12 months, but he has already created a sustainable company that has revenues and profits. go-to-market strategy, and I advised him to try to recruit a channel partner like SuccessFactor or Taleo with major presence in the talent management space. Discuss.

India 116

India Entrepreneur Silicon Valley Massachusetts 116

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. As you could have guessed, technology comes to the rescue.

Sales 60

Sales Marketing Sales Cycle B2C 60

David Teten

JUNE 6, 2011

My rough notes follow: Mike Dubno , CIO, Global Markets and Research Technology & Operations, Bank of America. Panel: Cary Davis , Managing Director, Warburg Pincus, Moderator: Ben Fried, Chief Information Officer, Google, runs in-house technology. LYONS: How do you grow the customer relationship thru these channels?

Fractional CTO 122

Fractional CTO CTO CTO Hire Azure 122

ConversionXL

AUGUST 19, 2020

It’s the same for search engine marketing. The first step is to establish communication channels between teams and set expectations about when and how to use them. a top-line conversion or revenue target) and recognize both teams’ contributions—regardless of which channel generated the most conversions in a given period.

PPC 69

PPC SEO Channel Analytics 69

ConversionXL

MARCH 20, 2019

For example, if multiple users from a company (usually identified by IP) are reading about how to reduce their corporate real estate footprint, it may flag that company as a strong prospect for a seller of space management technology. MRP’s offering is a single platform, MRP Prelytics, that serves several marketing channels.

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

MAY 19, 2016

The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process. There are many different channels now – attribution is the real b h. Or all of their touch points.

Analytics 78

Analytics Metrics Channel Software Review 78

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48