Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. Lean marketing. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. The cornerstone of any business is that LTV > CAC. Big press (cheap or free).

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Revenue Acquisition Channel Campaign 60

Steve Blank

MAY 11, 2009

Present at the Creation It was early 1991 and Apple’s software development team was hard at work on QuickTime , the first multimedia framework for a computer. So SuperMac engineering also developed video compression software, called Cinepak. The software was idiot proof. There was nothing for the consumer to do.

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Video Silicon Valley RSS California 164

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Over its lifetime a Lean Startup may spend less money than a traditional startup.

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Steve Blank

MAY 22, 2009

If you’re in markets that still exhibit at them (semiconductors, communications, enterprise software, etc.,) Reply steveblank , on May 22, 2009 at 2:39 pm Said: Morteza, The comments about “ignore this post&# were meant that if your sales channel is the web you rarely go to trade shows. this may be a useful read.

Silicon Valley 128

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ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. The results? What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

Steve Blank

APRIL 2, 2009

Since no benchmarks existed, we enlisted our engineering department in a serious software development effort and wrote our own. press and use it to generate end user demand and then drive that demand into our sales channel. Then we were going to buy our competitors’ boards (think “secret shopper”) and compare them to ours.

Silicon Valley 124

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Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. After that there’s a discussion of how the product will reach the customer and the potential distribution channel. Marketing is at its peak.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Not All Startups Are Alike There’s an urban legend that Eskimos-Aleuts have more words to describe snow than other cultures.

Customer Development 196

Customer Development Developer Customer Silicon Valley 196

Steve Blank

SEPTEMBER 17, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development. The absolute number depends on your channel and industry. is no right or wrong in the early days of startup.

Customer Development 242

Customer Development Developer Customer Silicon Valley 242

Steve Blank

JULY 9, 2009

I remember after a month or two of talking to 14-22 year old male gamers (our potential target market,) I realized that for the first time in my career I had no emotional connection to my customers or channel partners. Customers of software applications don’t say, “wow, elegant code base.”

Silicon Valley 139

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Steve Blank

MARCH 19, 2009

And since the card was useless without any application software, what other software products did they use on it? I knew we were selling through a multi-level indirect sales channel. Market messages to indirect sales channels are just like that. Within these applications how did our customers spend their day?

Silicon Valley 185

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David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. Private Equity Software and Services Directory. The VC Software Stack?—?the

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

crowdSPRING Blog

DECEMBER 13, 2018

UserTesting.com is one of the better-known services that help companies run usability tests, and there are also many companies that specialize in testing how usable software or a site is. Preferred channels – How does this person get their information and what’s the best way to reach them with marketing messaging? Social media.

Marketing 162

Marketing Charlotte Naming Design 162

Steve Blank

JULY 2, 2009

Video Games At SuperMac , Peter Barrett was the witty and creative 24-year old Australian engineer who had designed several of our most successful products, culminating with the software for the Video Spigot. Now he wanted to go off start his own company. We understood none of this. More detail in future posts.

Silicon Valley 120

Silicon Valley Technical Review RSS Software Review 120

Seeing Both Sides

AUGUST 16, 2012

As we have seen with the recent speed bumps at highfliers like Groupon and Zynga, taking “lean startups” from foundation to creating sustainable, scalable, profitable business models is a very rare and special task. In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Steve Blank

APRIL 20, 2009

In contrast, spark gaps are broad-band radio “noise&# sources – the idea of discrete radio channels was impossible spark gaps because of this. I’ll stop channeling James Burke now. The Man Who Shot Liberty Valance I always had been curious about how Silicon Valley, a place I had lived and worked in, came to be.

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ConversionXL

AUGUST 21, 2015

Or desperate measures like Wired’s campaign where they requested that readers turn off their ad-blocking software: Image Source. Our cognitive process leans towards understanding objects in their simplest form. In November 2014, Google published findings that suggest vertical ad units are the most viewable. Image Source.

Technical Review 48

Technical Review Software Review Vertical Advertising 48

Steve Blank

OCTOBER 12, 2009

I grabbed one of each piece of literature, stuffed into my bag, and wandered through the exhibit hall looking at other hardware and petroleum software companies. Intelligence As I leafed through the Cray sales material, a glossy magazine with the headline Cray Channels jumped out of the pile.

Silicon Valley 147

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Steve Blank

OCTOBER 8, 2009

Marketing is Heard From Engineering was discussing how sophisticated the graphics portion of our computer should be, debating cost and time-to-market tradeoffs of arcane details such as double-buffering, 24 versus 32-bits of color, alpha channels, etc. I was about to get an education that would last a lifetime. Getting out of the building.

Silicon Valley 271

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Occam's Razor

FEBRUARY 9, 2015

Other tools, can provide more dimensions including children, political leanings, ethnicity etc… You can see how this might be a lot more interesting for a magazine or content sites, and perhaps a lot less to other types of businesses. I find this behavior to be a million times more useful than demographics or political leanings.

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Metrics Analytics Non-Compete Search 60