YoungUpstarts

JULY 18, 2013

It is “massively useful information, provided for free, that creates long-term trust and kinship between your company and your customers” As highlighted in my earlier post , it looks at how we should evolve from securing top-of-mind awareness (eg mass media ads) to frame-of-mind (e.g. If content is fire, social media is gasoline.

Technical Review 133

Technical Review Phoenix Metrics Singapore 133

YoungUpstarts

DECEMBER 10, 2012

The past year has seen exciting growth for online and mobile commerce in Asia , and that trend looks set to continue all the way through 2012 into 2013. But the numbers, however phenomenal, hide the fact that many traditional brick-and-mortar retailers have struggled to incorporate online and mobile retail into their business.

Singapore 217

Singapore Asia Curation Mobile 217

The Next Web

SEPTEMBER 30, 2013

After all, the program is being launched by Channel NewsAsia. Channel NewsAsia’s TV show will likely be far from the flashy American reality TV series ‘Start-ups: Silicon Valley’ on Bravo that debuted in November last year, but wasn’t renewed for a second season. Asia Entrepreneur asia-pacific funding News Singapore start-ups'

Asia 134

Asia Singapore Silicon Valley Incubator 134

YoungUpstarts

JANUARY 17, 2016

The millennials, aged between 18-35 years old, now make up more than 25% of Singapore’s current resident population, according to Singapore’s Department of Statistics. They are highly educated and mobile centric. hours per day, on their mobile phones. hours per day, on their mobile phones.

Customer 100

Customer Singapore Advisory Board Asia 100

YoungUpstarts

FEBRUARY 23, 2015

Critiquing the “one-size-fits-all” used by Goliath advertising on traditional channels, the authors proclaims that digital advertising allows marketers to “speak directly to the people who most want to hear what they have to say”. Determine campaign media channels. Digital Advertising and Marketing Channels. Sponsorships.

Social Media 100

Social Media Campaign SEO B2C 100

VC Cafe

JUNE 7, 2010

A ccording to Calcalist ,Pudding Media, an Israeli mobile advertising startup, faces imminent shut down. Pudding Media let go 25 employees this morning and announced it will cease its operations in Israel. Pudding Media was founded in 2006 by brothers Ariel and Ruben Maislos. Pudding Media's Behavioral Targeting.

Media 96

Media Malaysia Thailand Asia 96

Start Up Blog

APRIL 29, 2013

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. We need to have a close look at the worlds two biggest social media networks of Twitter and Facebook – they run open API’s for each other to assist their customers and suppliers switch and share between each other.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

Occam's Razor

JULY 24, 2018

It took a sixteen hour direct flight to Singapore for the squiggly sketch to come to life – where else, in PowerPoint! Some metrics apply across all channels, like Awareness, Consideration and Purchase Intent. Here’s the sketch I drew in response: Yes, it was an ugly birth. But, to me, the proud parent, it was beautiful.

Analytics 93

Analytics Framework Metrics Algorithm 93

Duct Tape Marketing

NOVEMBER 1, 2017

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. It’s just that if we look at that as a form of marketing, like social media marketing or mobile marketing, that it really is just marketing that happens to use content.

Cost 37

Cost Marketing Audience Media 37

crowdSPRING Blog

FEBRUARY 4, 2019

Notable Clients: Uber, Alibaba, Zigbee Alliance, GrubHub, The Metropolitan Art Museum, Spotify, Orange, The Hyatt, Virgin Media, (RED), AOL, Target, Unilever, GE, PwC, Microsoft, Google, Skype, Expedia, FutureLearn. Gurgaon, Shanghai, Singapore, Sydney. New York, Paris, Sao Paulo, Seoul, Shanghai, Singapore. Saks Fifth Avenue.

San Francisco 86

San Francisco Design New York City New York 86

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. Ditto for YouTube brand channels.

Framework 147

Framework Marketing Search Mobile 147

www.readwriteweb.com

OCTOBER 18, 2010

Chak has been able to get a couple of distributors in Singapore to buy his greeting cards designed by a community of artists, but is struggling to find a steady, repeatable model. As I take you through todays roundtable pitches, you will see this come up over and again.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

www.readwriteweb.com

OCTOBER 18, 2010

Chak has been able to get a couple of distributors in Singapore to buy his greeting cards designed by a community of artists, but is struggling to find a steady, repeatable model. As I take you through todays roundtable pitches, you will see this come up over and again.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52