Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 63

Channel Acquisition Framework B2B 63

mashable.com

MAY 28, 2010

They are also limiting in a fast-moving industry like tech, where what you do now might not be what you’ll be doing in a few years. “A A name can be a prison,” says Michael Martine, the blogging and SEO expert behind Remarkablogger. They can sound generic and boring, and the accompanying domain name is usually taken. Take AT&T.

Naming 94

Naming Technical Review Social Media Startup 94

Seeing Both Sides

FEBRUARY 25, 2016

(this post was originally published in Harvard Business Review and is co-authored with Nadav Benbarak of Okta.). Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

(this post was originally published in Harvard Business Review and is co-authored with Nadav Benbarak of Okta.). Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. The growth marketer would design and run an experiment (ideating, drafting, and sending the email), and then review the data to confirm or disprove the hypothesis. What is growth marketing? And what it isn’t).

Framework 102

Framework Marketing Acquisition Retention 102

Duct Tape Marketing

JULY 14, 2022

Her previous startup, a real estate tech company, was acquired in 2019. 17:06] What’s been the hardest part from a tech perspective? [18:37] Click on over and give us a review on iTunes, please! My first two was in real estate tech. Melissa is the CEO and Co-founder of Webinar. eWebinar.com. Like this show?

Technical Review 81

Technical Review Demand Cofounder Video 81

Austin Startup

MARCH 26, 2019

I frequently see promising startups with a great product and strong initial economics hit a wall due to the piling up of problems relating to these questions, or what I like to call the ‘DTC death by a thousand cuts’. How will you take advantage of SEO and SEM? When is the right time to diversify your sales channel mix?

Technical Review 49

Technical Review Software Review China Acquisition 49

Startup Lessons Learned

SEPTEMBER 18, 2008

From a technical point of view, its amazing. All I see is a name, an icon, a price, the developers name, and a review star-rating. The reviews are all over the map. But even clicking through to see a screenshot and some reviews is incredibly time consuming, given the hundreds of apps in most categories.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

www.launch.co

JULY 25, 2012

We hit 15M uniques 18 months ago with our content+search product, but it was largely based on "good content" combined with "excellent SEO." The Google Panda update didnt help us, but we could have kept reworking around SEO -- just didnt personally feel worth it, to be honest. It wasnt fully satisfying to me. From 9 to 10?

Technical Review 54

Technical Review Jordan Audio Los Angeles 54

Cracking the Code

OCTOBER 10, 2008

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. Cashflow is the other key metric. Philippe Botteri. Bessemer SaaS Law #5.

Software Review 48

Software Review North America Europe Metrics 48