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One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

The most important way to sell a product for an early-stage business (or frankly any stage) is to have strong referenceable customers. How do you get referenceable customers? Your project is forked without a rollout organization, communications, measurement, integration and without turning sales into referenceable customers.

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Leading Indicators of Customer Churn, And What to Do About It

ConversionXL

You’ve been acquiring a ton of customers lately for your SaaS company. More customers, more money. So you throw your energy into your customer funnel. Why do customers leave, or use the service less, often without saying anything? Why do customers leave, or use the service less, often without saying anything?

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. Customer acquisition cost. This is how much you spend to get a new customer. So here are some more details ….

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Don’t Be Gunshy Because You Dealt With Bucketheads The Last Time Around

Feld Thoughts

The call was about a potential financing he is considering. We had a wide ranging conversation over an hour about the current state of the business and how he’s thinking about the financing. One of these was around churn – he asserted that one of the clear weaknesses of the business was the high churn rate.

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Managing The Operations Of Your Startup

YoungUpstarts

It’s especially important if you are trying to manage finances and balance cash flows. According to an article published by Forbes, metrics that play a critical role in any startup management includes revenue run rate, average revenue per user, customer acquisition rate, churn rate, and operation efficiency.

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Startups and financial models for SAAS companies

BeyondVC

Secondly, what is most important for me to understand is the expenses and what milestones will be achieved with this first round of funding and whether or not it would be suitable enough to raise the next round of financing. Another area that is quite important is churn rate.

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Your LTV Math is Wrong

Seeing Both Sides

There has been a lot of good stuff written over the years on the topic of calculating customer lifetime value (LTV). One important component to an LTV calculation is the churn rate or cancellation rate. A monthly churn rate of 1%? Then multiply that monthly revenue by 100.