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Conversion, retention and churn benchmarks

VC Cafe

This is a question startup founders ask themselves multiple times a week. Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. How are we doing?

Retention 109
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Product Design for SaaS Startups: Best Practices and Examples

ReadWriteStart

I’ll start by taking you to the world of Startup X, a passionate team of entrepreneurs who believed they had the next big thing in the world of software as a service (SaaS). It’s disheartening, but sadly, this is one experience that many startup founders face. Do you find yourself and your project in a similar position?

Design 105
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Remind Me Why I Love You? (Why “In Person” is Everything)

Both Sides of the Table

especially about churn rates and your high CACs last quarter relative to the previous year. In our last meeting you asked me about our cohorts and why retention went down. I asked you to send over some cohort data and I did get 30 minutes to go through it the other night. Was that a blip? 18 days later we hop on a call.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. I’m guessing much of this was 101 to many readers.

Metrics 150
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Startups need to survive and thrive on a shoestring budget, which is why it’s based on rapid experimentation. 500 Startups founder and entrepreneur Dave McClure created this model as a way for growth hackers to optimize the speed of their sales and marketing efforts in generating results. Address churn by engaging users.

Retention 113
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Critical Key Performance Indicators (KPIs) for Founders

Up and Running

However, as a founder of a small business or startup, you’re juggling many things. While the right metrics will depend on your business objectives and specific circumstances, there are some basic KPIs you should keep an eye on: Startup KPIs. Customer churn rate: shows the percentage of customers lost in a given period (e.g.,

Founder 71
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How to Write a Business Plan for a SaaS Company

Up and Running

Retention plan. Acquiring customers for your SaaS startup is key to your success. Churn rate. Fortunately, you can predict a customer’s expected lifetime by dividing 1 by your monthly churn rate. You can’t just take a Field of Dreams approach and hope that “if you build it, they will come.”