crowdSPRING Blog

AUGUST 20, 2017

Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Big companies spend millions of dollars every year marketing and building their businesses. All it takes is a little determination, ingenuity, and a carefully planned marketing strategy.

Small Business 48

Small Business Marketing Technical Review Audience 48

ConversionXL

MARCH 19, 2012

Even though social media and internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family. In the marketing world, Dhar says, “meaningless attributes often lead to meaningful differentiation. “. Then it was the family van.

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

ConversionXL

MAY 22, 2014

While this series is by no means exhaustive, we’ll make every attempt to look at the most common & critical areas in the marketing funnel, and how you can take a data-driven approach to improve each area of the funnel. Before We Get Started – Understand Your Target Market, REALLY Understand It. image source.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

MAY 27, 2014

From image carousels to social media logins, trends spread like wildfire in the eCommerce industry. Are there case studies of competitors or people in a similar market who have A/B tested the technique on their website? With that being said, how would you justify the presence of social icons on product pages?

eCommerce 125

eCommerce Conversion Software Review Cost 125

Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms.

Internet 114

Internet eCommerce Advertising Flash 114

leananalyticsbook.com

AUGUST 19, 2012

To be useful today, however, it should be a long funnel that includes sources, email metrics, and social media impact. Media is about time on page, pages per visit, and clickthrough rates. App marketing is also fraught with grey-market promotional tools. Collaborative. Third: who is your audience?

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

APRIL 29, 2013

Everything I’ve found indicates that these heavy pitch oriented autoresponders lead to higher spam complaints, unsubscribes, and negative brand mentions through social media. To do that, we have to use the Four stages of relationship building and fill each email in with the four types of content found in content marketing.

Campaign 130

Campaign Email Framework Clickthrough 130

ConversionXL

OCTOBER 21, 2014

15% Of CMO’s Don’t Measure Marketing ROI, 27% Rely On Manager Judgements. Though it may seem obvious, according to the CMO Survey , which collected responses from Fortune 1000, Forbes Top 200, and other high ranking Marketers, found that the state of analytics even now in 2014, is quite dismal.

Analytics 113

Analytics Software Review Metadata Campaign 113

The Startup Toolkit

MAY 11, 2015

Thinking of social media as a set of tools (Twitter, Pinterest, etc) leads you down the road of doing a bit of everything, which tends to be a poor use of time. Twitter audiences are notoriously hard to reach (clickthroughs < 0.5%). Instead, think in terms of how it serves your business. There are 4 ways it may do so: 1.

Social Media 20

Social Media Clickthrough Media Audience 20

Duct Tape Marketing

JANUARY 28, 2020

The Key to Online Advertising Is Tracking Results written by John Jantsch read more at Duct Tape Marketing. Google Ads allows you to track performance for each individual ad campaign, so you can see things like impressions and clickthrough rate. So let’s say you own a marketing consulting firm.

Advertising 93

Advertising Analytics Clickthrough Campaign 93

Duct Tape Marketing

DECEMBER 24, 2019

Important KPIs for Each Phase of the Customer Journey written by John Jantsch read more at Duct Tape Marketing. At the top of your marketing hourglass are the know, like, and trust phases of the customer journey. Once you move into the like phase, you begin to evaluate metrics that cover engagement on your website and social media.

Customer 68

Customer Metrics Retention Clickthrough 68

crowdSPRING Blog

APRIL 10, 2015

A genius marketing campaign and a public service effort that is attention grabbing (not to mention, “awwww” inducing). We so like to talk about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! crowdspring.co/1BJ5vlP.

Small Business 48

Small Business Design Social Media Clickthrough 48

ConversionXL

APRIL 11, 2016

69% of marketers have used video and another 31% are planning to. 67% have found video marketing “somewhat” successful. Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Marketers share the same sentiments. Marketers share the same sentiments.

Video 48

Video Conversion Mobile Search 48

ConversionXL

APRIL 14, 2021

They don’t necessarily exclude each other, but you’ll often find many marketers pleading their allegiance to one of the two camps. You do this through a series of techniques that range from content marketing (attracting leads) to chatbots and surveys (providing value). Getting started with video prospecting. Don’t skip ahead.

Video 141

Video Audience Metrics Analytics 141

ConversionXL

JULY 8, 2014

Back in 2001, Consumer Reports put out a study that revealed the average American was consciously exposed to roughly 247 marketing messages daily, yet only really noticed around half of them. To grab attention, you must not only understand the needs of your market, but also the noise that goes along with it. Numbers are everywhere.

Clickthrough 118

Clickthrough Conversion Lead Generation Audience 118

ConversionXL

FEBRUARY 16, 2012

Here’s an example of what a value proposition is NOT supposed to be like: Revenue-focused marketing automation & sales effectiveness solutions unleash collaboration throughout the revenue cycle. You have to interview your customers to find it out, or use social media. It’s for people to read.

Clickthrough 134

Clickthrough Conversion Social Media Sales 134

ConversionXL

FEBRUARY 5, 2013

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). Social media. We wrote a whole post about driving sales with social media. Image credit. Read it here. Google Adwords.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

Duct Tape Marketing

MARCH 3, 2017

How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide written by Guest Post read more at Duct Tape Marketing. With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. Number of Comments on Post.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

Duct Tape Marketing

MAY 30, 2012

No matter how important social media use has become in the marketing mix, email is still the most cost effective and responsive form of direct marketing – particularly if you build and manage your list with care. Get as many people as possible to subscribe and market to them all like numbers.

Email 65

Email Clickthrough Lean Social Media 65

Duct Tape Marketing

AUGUST 13, 2015

How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. With a few of the tactics below, digital marketers can make sure that every piece of content they publish is generating traffic, leads, and ultimately revenue. Add more content.

SEO 28

SEO Clickthrough Affiliate Private Equity 28