Duct Tape Marketing

JANUARY 4, 2024

As the founder of The Clikk, Russell has witnessed the evolving landscape of newsletters, recognizing them as a powerful intersection of content marketing and direct response promotion. Discover the resurgence of email newsletters as a dynamic tool for content marketing and direct response promotion.

Revenue 76

Revenue Advertising Email ChatGPT 76

Duct Tape Marketing

MAY 18, 2023

How To Maximize The Power Of Newsletters written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Russell Henneberry In this episode of the Duct Tape Marketing Podcast , I interview Russell Heneberry. He’s the Founder of theCLIKK, an email newsletter about digital marketing. Like this show?

ChatGPT 90

ChatGPT Advertising Email Viral 90

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88

Metrics San Francisco Lean Viral 88

ReadWriteStart

MAY 24, 2018

Eighteen months later, I’m keynoting at conferences and serving clients in London, Sydney, Singapore, Los Angeles, Lisbon, Vancouver, and 50 other cities,” says Logan Young, the co-founder of BlitzMetrics, a Facebook dashboard and advertising company. Learn, Do, Teach: Build Your Expertise First. Reinventing the Wheel .

Technical Review 115

Technical Review Technology Louisville Los Angeles 115

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. In this article, you will learn how growth marketing compares to traditional marketing and its key components. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. To learn more about this space, I suggest join an online community I co-founded, PEVCTech. . I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

APRIL 4, 2010

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you? The Lean Startup Intensive is tomorrow at Web 2.0.

Agile 99

Agile Software Review San Francisco Continuous Deployment 99

Startup Lessons Learned

OCTOBER 4, 2008

He previously co-founded and served as Chief Technology Officer of IMVU. He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). While an undergraduate at Yale Unviersity, he co-founded Catalyst Recruiting. October 13, 2008 6:47 PM Luke G said. Eric, love the blog.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

Startup Lessons Learned

JUNE 2, 2010

As start-ups scale, this agility will be lost unless the founders maintain a consistent investment in that discipline. Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Techniques from lean manufacturing can be part of a startups innovation culture. Speed up or slow down?

Technical Review 132

Technical Review San Francisco Lean Continuous Deployment 132

Startup Lessons Learned

AUGUST 3, 2009

In a lot of cases, this requires a lot of energy invested in talking to customers or metrics and analytics. As I talked about in a previous interview, IMVUs original MVP took us six months to bring to market. Iterate quickly to uncover true market demands. " September 17, 2009 9:40 PM Anonymoussaid. Thanks Eric, great blog!

San Francisco 168

San Francisco Product Lean Continuous Deployment 168

Startup Lessons Learned

APRIL 9, 2009

blader : @ericries my #1 takeaway from #leanstartup : "No marketing team. So instead of having sales, marketing, and business development, we have a problem team implementing customer development. dalelarson : "Metrics are people, too." Metrics are a key questions startups face. No engineering team.

San Francisco 132

San Francisco Continuous Deployment Lean Agile 132

Startup Lessons Learned

AUGUST 2, 2008

Its to everyones advantage to let the world think the founders thought of everything. I say this as a founder: the contribution of founders is always overestimated. The danger here is that new founders, looking at existing founders, will think that theyre supermen that one couldnt possibly equal oneself.

San Francisco 125

San Francisco Software Review Technical Review Continuous Deployment 125

Startup Lessons Learned

FEBRUARY 28, 2009

I used to think that investments in metrics were a form of waste. Customers dont care if you have good metrics, only if you have a good product. The only reason we learned the art of metrics-based decision making at IMVU was out of necessity. that justify decisions already made. I think it was $350 the next, and so on.

San Francisco 98

San Francisco Continuous Deployment Lean DC 98

Startup Lessons Learned

MARCH 25, 2010

Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Read the rest of The Startups Rules of Speed - The Conversation - Harvard Business Review. Expo SF (May.

Software Review 141

Software Review San Francisco Lean Continuous Deployment 141

Startup Lessons Learned

NOVEMBER 8, 2008

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. a roadmap for how to get to Product/Market Fit." Theory of market types.

Customer Development 168

Customer Development Developer San Francisco Customer 168

Startup Lessons Learned

APRIL 26, 2010

Lessons Learned by Eric Ries Monday, April 26, 2010 Lean Enterprise Institute webinar, April 28 I can barely write, as Im still recovering from the amazing but overwhelming Startup Lessons Learned conference last Friday (great summary here ). Want to learn more about lean startups? Details are below. I hope youll join us. Details are below.

Lean 113

Lean San Francisco Continuous Deployment DC 113

Startup Lessons Learned

SEPTEMBER 15, 2008

My belief is that these lean startups will achieve dramatically lower development costs, faster time to market, and higher quality products in the years to come. Mark Montgomery Founder Kyield Initium VC September 12, 2009 4:21 AM Mark Montgomery said. Labels: customer development , lean startup 8comments: Amy said. Expo SF (May.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Lessons Learned

JANUARY 15, 2010

Two Ways to Hold Entrepreneurs Accountable - The Conversation - Harvard Business Review Way back when the money was doled out, the team made a compelling pitch about the large market that was going to adopt their new innovative product or service. They are on-schedule and on-budget, but their gross metrics are way off.

Hockey Stick 105

Hockey Stick San Francisco Entrepreneur Lean 105

Startup Lessons Learned

JUNE 22, 2009

As Steve writes in the Four Steps to the Epiphany , we always seek to find a market for the product as currently specified , not conduct a focus group to tell us what the spec should be. If and only if we cant find any market for our current vision is it appropriate to change it. So how do you know its time to change direction?

San Francisco 167

San Francisco Lean Continuous Deployment Agile 167

ConversionXL

MAY 27, 2022

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. It uses marketing to raise brand awareness and get people excited about your products or services. Demand generation marketing isn’t one single strategy or activity. Some marketing tactics (e.g.,

Demand 115

Demand Affiliate Audience Leadership 115

Startup Lessons Learned

MARCH 22, 2010

The cost of creating new companies is falling rapidly, and access to markets, distribution, and information is within the reach of anyone with an Internet connection. For example, over 25% of the technology companies founded between 1995-2005 had a key immigrant founder. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May.

San Francisco 121

San Francisco Indiana Lean Startup 121

Startup Lessons Learned

FEBRUARY 8, 2010

Lessons Learned by Eric Ries Monday, February 8, 2010 Beware of Vanity Metrics (for Harvard Business Review) The next article in my series on entrepreneurship for Harvard Business Review is live today. Once again, we revisit the topic of Actionable metrics and their nemesis: Vanity metrics. Remember "metrics are people, too."

Metrics 121

Metrics San Francisco Lean Continuous Deployment 121

Startup Lessons Learned

JANUARY 30, 2009

Departments were built and were even metrics-driven. But there was no feedback loop to help the company find the right metrics to focus on. I know of at least five former employees that went on to become startup founders. As the company built infrastructure and added features, the team celebrated these accomplishments.

San Francisco 150

San Francisco Lean Agile Continuous Deployment 150

Startup Lessons Learned

SEPTEMBER 15, 2008

Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Max Levchin of Slide and Paypal has noted that 10% of Slides headcount is devoted to metrics only.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

APRIL 14, 2009

It should be even more important to the founders themselves, because it demonstrates that their business hypothesis is grounded in reality. Every board meeting, the metrics of success change. These founders have not managed, to borrow a phrase from Steve Blank , to create a scalable and repeatable sales process.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

JULY 3, 2009

The same has been true of an unfortunate number of startups, they manage to generate a lot of hype, raise a lot of money, and sometimes make some of their investors, employees, or founders rich. Ive been there: is it me or my cofounder thats crazy? Yet, I think this definition is too important to leave out. Iterating at whiteboard !=

Lean 60

Lean San Francisco Continuous Deployment Cofounder 60

Startup Lessons Learned

SEPTEMBER 2, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you? The Lean Startup Intensive is tomorrow at Web 2.0.

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

Startup Lessons Learned

JULY 5, 2010

I have personally sold many copies of his book, and continue to recommend it as one of the most important books a startup founder can read. The results of the Customer Development process may indicate that the assumptions about your product, your customers and your market are all wrong. In fact, they probably will.

Customer Development 166

Customer Development Developer San Francisco Customer 166

Startup Lessons Learned

JULY 28, 2010

In the early fall of 2009, as kaChing prepared for its marketplace launch, the management team showed the app—which included real time market data, SEC-grade accounting, analytics, compliance and customer management tools—to a number of investment pros to get feedback and endorsements. The response was surprisingly positive.

San Francisco 158

San Francisco Lean Continuous Deployment SEC 158

Startup Lessons Learned

SEPTEMBER 7, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Anyway, thanks to Steve and all of his students - it was a fun and thought-provoking experience. Expo SF (May.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

SEPTEMBER 13, 2008

Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. Probably if I had been an experienced marketer, I would have known that tiny volume to be insignificant, and I would have been embarrassed. But anyone who had done direct response marketing before would have known better.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. No departments The Five Whys for Startups (for Harvard Business R.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

MARCH 16, 2009

What’s worse is that as you grow you’ve probably developed some pretty bad habits as far as setting priorities and strategy: like thinking you’re a genius - just because you got funded - and that genius is what allows you to *know* what the market wants. I remember having this exact same "aha!" Expo SF (May.

Agile 111

Agile Customer Development Developer San Francisco 111

Startup Lessons Learned

SEPTEMBER 10, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you? The Lean Startup Intensive is tomorrow at Web 2.0.

Software Review 68

Software Review San Francisco Technical Review Continuous Deployment 68

Startup Lessons Learned

JANUARY 7, 2010

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you? The Lean Startup Intensive is tomorrow at Web 2.0.

San Francisco 119

San Francisco Management Continuous Deployment Lean 119

Startup Lessons Learned

NOVEMBER 17, 2008

Strategy - startups first encounter this when they have the beginnings of a product, and theyve achieved some amount of product/market fit. Growth - when you have existing customers, the pressure is on to grow your key metrics day-in day-out. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you?

San Francisco 88

San Francisco Lean Continuous Deployment DC 88