article thumbnail

Why Call Tracking Metrics Matter To Your Marketing Efforts

Duct Tape Marketing

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Todd and Laure Fisher. In this episode of the Duct Tape Marketing Podcast , I interview Todd and Laure Fisher. 4:02] What is call tracking and how do marketers use it today? [7:08]

Metrics 83
article thumbnail

5 Business Growth Drivers Facilitated By A Co-Founder

Startup Professionals Musings

Thus, in my mentoring of potential technical entrepreneurs who have a real passion for their technology, I often recommend that they find a co-founder who can manage the marketing and execution elements of the new venture. The competition will improve, the market will change, and your customers will demand more.

Cofounder 332
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” According to a recent McKinsey survey, 83% of CEOs said they depend on digital marketing to be the major driver of growth. And he’s right.

article thumbnail

Is a Venture Studio Right for You?

Steve Blank

Three types of organizations – Incubators, Accelerators and Venture Studios – have emerged to reduce the risk of early-stage startup failure by helping teams find product/market fit and raise initial capital. But these look for founders who have a technical or business model insight and a team. Carlos stirred his coffee.

article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113
article thumbnail

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin.

B2B 94
article thumbnail

Traversing No-Man’s Land, The Go-To-Market Phase

YoungUpstarts

In the first post , we drilled down into the often-overlooked notion of “market-engineering” and why it’s so critical. Go-to-Market. In two of these three phases – the first and third – volumes of helpful information and numerous organizations are readily available to help guide and support founders of startups. Go-to-Product.

Cleveland 150