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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit. Interesting that Booyah is led by a former game producer, Keith Lee, who formerly launched very large products for Blizzard Entertainment. Total raised: $29.5mm.

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LinkedIn: The Series A Fundraising Story ? AGILEVC

Agile VC

Yes… he was a very successful PayPal exec and previously co-founder & VP Product of SocialNet. Not long after the product launch we began the initial conversations with VCs for a Series A round. We’re a how-to site and community for small business on marketing. . link] leehower. We have a long way to go baby!

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Overclocking Content: How To Get More From What You Already Create

Entrepreneurs-Journey.com by Yaro Starak

Rich Schefren demonstrated how to easily create all three mediums using live webinars as your base product content production tool, redistributing them in text transcripts, mp3s and video recordings. For me, time in transit is study time , when I get most of my information product consumption done. His justification?

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

To learn more about this space, I suggest join an online community I co-founded, PEVCTech. . Automation allows you to spend less time on tedious tasks and will help boost productivity, especially within a small marketing team. They read reviews of the products of target investments. 1) Manage the firm .

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Case Study: 13 Pre-Launch Traffic Strategies for Startups (Part 3 of 3)

Software By Rob

I was recently in an event in Bangkok where Dan Andrews presented to the whole room a sales pitch for Rob’s product HitTail. Dan’s point was that because he listens to Rob’s podcast each week, he knows everything about his product. In episode 6 however I decided to do something a bit different and use a bit of humour.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Once you master step one… graduate to the next level, aim for the large possible global audience that is relevant for your products/services/mission. but commitment to uniqueness is inconsistent. Just do TV on YouTube! See above example.]. #2.

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5 Hot Ecommerce Trends to Watch

mashable.com

Unusual or Commoditized Products. These products compete on individuality and aesthetics more than price. Lifeproof , a line of waterproof and shock-resistant iPhone cases, aligned itself with Best Buy for this very reason, and it was able to penetrate the mainstream audience, whereas before it was simply a niche product.

eCommerce 101