Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

JUNE 4, 2012

You get immense focus in the scorecard (summary) using just the Acquisition (Visits, Unique Visitors), Behavior (Bounce Rate, Pageviews – proxy for content consumption) and Outcome (Transactions, Average Value, Revenue) metrics and Key Performance Indicators. Look at the referring keywords. Why are the conversions so strong?

Analytics 127

Analytics Campaign Search Customer 127

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. In blue below is the typical direct conversion impact and in red it a very large area that we almost always ignore quantifying. It's a tall order, but after two years of blogging why stop now. : ).

Analytics 116

Analytics Conversion Campaign Redemption 116

Up and Running

MARCH 3, 2021

It is often used interchangeably with SEM, or “Search Engine Marketing.” It refers to a type of online advertising where the advertiser (you) pays a fee every time your ad is clicked by a user to go to your website. As you start to get traffic and leads from your website, you’ll then be able to get an idea for certain key metrics.

PPC 81

PPC Small Business Management Advertising 81

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. Focus on Relevancy.

PPC 114

PPC Matching Technical Review Search 114

Austin Startup

MARCH 26, 2019

To help with that, I’ve created a non-exhaustive list of questions to serve as a lightweight reference sheet for any new DTC entrepreneur. How will you take advantage of SEO and SEM? Before you start dumping money into customer acquisition, you’ll want to make sure that you’re prepared for all of the issues that can arise.

Technical Review 49

Technical Review Software Review China Acquisition 49

Occam's Razor

FEBRUARY 26, 2008

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). Competitive Intelligence Analysis: Metrics, Tips & Best Practices.

Management 68

Management Analytics San Diego Web 68

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. So what is this mysterious metric? In Adobe's Site Catalyst bounce rate is not a standard metric, but you are able to create a special custom metric.

Metrics 120

Metrics Analytics PPC Campaign 120

market-by-numbers.com

DECEMBER 7, 2009

User Class refers to a specific set of users. Essa é uma discussão polêmica e sem um claro consenso. Get notified of new posts by email Popular Posts Updated Customer Development Image The Art of the Customer Development Conversation How to find early adopters What is Customer Development?

San Diego 40

San Diego RSS Lean Elevator Pitch 40