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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105
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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Prospect trial to conversion rates fell with the longer trials. The results? Growth marketers focus on the entire customer journey.

Framework 102
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5 Effective Ways for Startups to Lower Customer Acquisition Costs

Up and Running

We’ll cover the following strategies: Retargeting and remarketing Partner programs A/B testing Customer retention Automated processes. You pay them a commission for each conversion, usually around 20% of the purchase price. This is mainly in terms of conversions but also with regards to leads and customer retention.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Real conversations with good people. Product should be your main channel for customer acquisition, retention and expansion. Don’t sleep on assisted conversions: these are any pages that are visited on the path to a website conversion. Andrei Faji, Engagement Marketing @ PandaDoc. Great talks. Gaetano DiNardi.

B2B 94
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How Different Marketing Tactics Make Use of Quality Content

The Startup Magazine

Pay-Per-Clicks (PPC) While content marketing takes time to gain momentum, PPC offers immediate Return on investment (ROI). Audiences generally view PPC ads as advertisements and may be less likely to click on your ad (remember, people are more likely to block ads on their browsers).

PPC 127
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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

This can be simplified further into a three-stage model: Top of the funnel (TOFU): Awareness Middle of the funnel (MOFU): Consideration Bottom of the funnel (BOFU): Conversion. These linear marketing/conversion funnel models are based on the traditional customer lifecycle. . The conversion at this stage is them attending that webinar.

Customer 140
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Using Cohort Analysis for Conversion Optimization

ConversionXL

How does retention differ among different acquisition channels? In sequential testing , you simply change things on your site and note how your conversion rate changes over time. Finally, there’s this concept of Common Conversion Activities (CCAs) that shows what prospects in your Free Trial did right before they became a customer.