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Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” I ran back to the company and said customers had told us, “We have to do both little and big endian.” And it’s certainly not Customer Development.

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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” It’s an impressive portfolio.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

In the next few posts that follow, I’ll describe more specifically how this model distorts startup sales, marketing and business development. Because it isn’t until after first customer ship that a startup discovers that their initial hypotheses were simply wrong (i.e.

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.

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Vertical Markets 1: Bad Advice – All Startups are the Same « Steve.

Steve Blank

Different market opportunities present radically different startup risks and costs. Verticals Are Different I began to realize that entrepreneurs (and their professors) act like every vertical market and industry has the same set of rules. Just for discussion, the markets I chose were: Web 2.0,

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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Steve,&# he said, “you’re missing the most interesting part of vertical markets.

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Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

Similarly, customer introductions are invaluable in the early days, but become less valuable once a company has a fully-formed go to market function.”. Then, pluck the low-hanging fruit: easy, low-cost, and highly scalable infrastructure. Organize events in your vertical. Customer Development. AskAnything.VC