Startup Lessons Learned

SEPTEMBER 2, 2008

We wanted an agile approach that would allow us to build our software architecture as we needed it, without downtime, but also without large amounts of up-front cost. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

Startup Lessons Learned

SEPTEMBER 7, 2008

It seems many startups these days are under a lot of pressure to outsource their development organization to save costs. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

SEPTEMBER 8, 2008

So one of the first things we did was to hire an Oracle expert and get to work. It cost us a few hundred thousand dollars to get our app up and running, but none of that was dollars spent on software licenses or professional services. I was building a new startup in 1999, and wanted to do it right. 1 comments: flixsterwidgettest said.

San Francisco 68

San Francisco Technology Continuous Deployment Lean 68

This is going to be BIG.

JULY 26, 2011

Unfortunately, there aren't a lot of folks out there that can help a new company build up that kind of subscriber base cost effectively (if you can, contact me charlie@firstround.com). Show that you know how to target, acquire, and profitably build up a subscription customer base, all while tracking the right metrics, and *boom* you're hired.

New York City 113

New York City Marketing SEM Acquisition 113

Startup Lessons Learned

SEPTEMBER 30, 2008

If the CEO wants to completely change the product in order to serve a new customer segment, you need someone in the room who can digest the needs of the new (proposed) business, and lay out the costs of each possible approach. In my mind, theyre racking up costs (one month for that part, two months for that other part, uh oh).

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Since we were only paying per click, it didnt cost us anything to cast a wide net.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Startup Lessons Learned

SEPTEMBER 2, 2008

Or your cost of customer acquisition just magically floats up to match your customer lifetime value. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. we dont talk enough about how it feels.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 10, 2008

Joel is focused on the fact that in many environments, programmers are considered "just the hired help" akin to manual labor, and not treated properly. Automated testing dramatically reduces the cost of certifying changes, because it removes all of the grunt work QA traditionally does in software.

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] And when I present it to them in terms of a cost analysis, [00:05:00] in terms of what you would. Is like acquisition metrics. [07:17] What is you cross-channel acquisition strategy? [11:13] Or what they've been paying. Ryan: Sure.

Channel 66

Channel Acquisition Framework B2B 66

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), Make sure you have a good understanding of your value proposition, cost structure, revenue streams, customer segments, etc.

Marketing 48

Marketing Distribution Retention eCommerce 48

Occam's Razor

MAY 19, 2006

Cost of analytics tool & vendor professional services: $ 10. Drop in marketing campaigns, a dynamic site, SEM, more pages, more traffic, promotions and offers and you have a very tough situation to understand. Through my humble experience in this field I have developed a rule to fix this problem and achieve Magnificent Success.

Analytics 133

Analytics Web SEM Metrics 133

Austin Startup

MARCH 26, 2019

You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV). All else being equal, the incremental cost of acquiring the next customer will always be higher than the last. How will you take advantage of SEO and SEM?

Technical Review 49

Technical Review Software Review China Acquisition 49

crowdSPRING Blog

JULY 24, 2018

Most small businesses and young startups can’t afford to hire marketers. That leaves those companies in a tough situation: they need to market to grow their business but they need to grow their business to hire marketers. Cost: Pricing ranges from $99/month up to $999/month for Ahrefs’ “agency” package. Cost: Free.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Most small businesses and young startups can’t afford to hire marketers. That leaves those companies in a tough situation: they need to market to grow their business but they need to grow their business to be hire marketers. Cost: Pricing ranges from $99/month up to $999/month for Ahrefs’ “agency” package.

Social Media 48

Social Media Marketing Analytics Audience 48

Startup Lessons Learned

FEBRUARY 28, 2009

I used to think that investments in metrics were a form of waste. Customers dont care if you have good metrics, only if you have a good product. The only reason we learned the art of metrics-based decision making at IMVU was out of necessity. But code written that doesnt help the company succeed is a sunk cost.

San Francisco 98

San Francisco Continuous Deployment Lean DC 98

Startup Lessons Learned

MARCH 13, 2009

Start with a five-dollar-a-day SEM campaign. Know what the success metrics are for the launch. Slow progress, but has cost less than 150k aud so far. the most sensible SEM advice Ive read - discussed in the context of a real situation. So dont combine your product launch with a marketing launch. Dont scale. Great article.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

SEPTEMBER 5, 2008

[link] And - of course - going through [link] and reading up on the various different approaches different companies have (successfully) taken towards getting scalability at reasonably low cost. sadly, this blog forces you to use a google account. So, for reference, I am Adam, of [link]. Startup Lessons Learned - the Conference (April 23.

Open Source 107

Open Source San Francisco Continuous Deployment Lean 107

Occam's Razor

JULY 1, 2008

Or there are people who will get their tech support question answered and as a result not call you on the phone (saving you $50 it costs you to answer the phone). Or help someone learn about your company and then apply for a job (saving you $2,500 in recruiting cost per person!). That's why multichannel analytics is so important.

Analytics 116

Analytics Conversion Campaign Redemption 116

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. You put into words what we were thinking for our cost of client. Brian, Paglo www.paglo.com. Great list! Great list!

Software Review 48

Software Review North America Europe Metrics 48