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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Steven Blank Kills It at Greycroft CEO Summit

Both Sides of the Table

Greycroft is Alan’s venture capital firm that recently raised its second fund ($130 million) with offices in both New York and LA. We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc.

PR 279
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

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Lessons Learned: About the author

Startup Lessons Learned

Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. Wondering how do I get in touch with you - I am founder of a company here in San jose, CA and would like to invite you to be part of our advisor team. I will come back for more.

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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

This is often a tough concept for engineering founders who believe that if we just tell customers about the features that make their product faster, cheaper, etc. Experts may even be potential customers who run user groups that other potential customers turn to for advice. Customer Discovery Never Stops.

Marketing 312
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Lessons Learned: Please teach kids programming, Mr. President

Startup Lessons Learned

Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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Sneak preview, KISSmetrics (and more)

Startup Lessons Learned

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Expo New York New York, NY Nov 19 The Lean Startup at MIT Boston, MA Nov 20 Lunch workshop at Dogpatch Labs Boston, MA Dec 17 Lean Startup Cohort program begins San Francisco, CA KISSmetrics KISSmetrics is loading.