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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.

Agile 111
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Minimum Viable Product: a guide

Startup Lessons Learned

I was delighted to be asked to give a brief talk about the MVP at the inaugural meetup of the lean startup circle here in San Francisco. First, a definition: the minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

So, if youre interested in helping avoid mistakes like that, here are the steps: Get a domain name. It doesnt have to be the worlds catchiest name, just pick something reasonably descriptive. If youre concerned about sullying your eventual brand name, dont use your "really good" name, pick a code name.

Demand 167
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What is Lean about the Lean Startup?

Startup Lessons Learned

As Im pontificating about agile, I see the name Kent Beck in my peripheral vision. Eric Names matter. By pulling in a web of associations, names help people quickly assess ideas. There is a dark side to naming. The naming question has been raised about the "lean" in Lean Startups. Eric Names matter.

Lean 140
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Pivot, don't jump to a new vision

Startup Lessons Learned

Each has its own iterative process: customer development and agile development respectively. In a customer problem pivot, we try to solve a different problem for the same customer segment. When doing intense customer development, the problem team can attain a high level of empathy with potential customers.