Duct Tape Marketing
SEPTEMBER 8, 2014
Differentiation. Phil Singleton is the owner of Kansas City Web Design® , a web development firm specializing in SEO-friendly WordPress websites and custom website applications, and Kansas City SEO®, a full-service Internet marketing services company that provides organic search engine optimization and other online marketing services.
Duct Tape Marketing
JUNE 5, 2018
Build trust – I write more about this below as well, but your website needs to work the way your customers need it to and expect it to. Find your point of differentiation. Your website is often a potential customer’s first impression, so you need to make it a good one. You need to instill confidence in your audience.
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Duct Tape Marketing
SEPTEMBER 3, 2019
You know your business and what you offer to your customers, so you probably have a solid sense of the terms they’re searching for to find you. Is there a way for you to differentiate your site and content from theirs—a unique approach that you can take to sharing what you do? Ask Your Customers.
Duct Tape Marketing
FEBRUARY 24, 2022
Key Takeaway: Building credibility as an expert in your field is an essential component to reaching new audiences and attracting new customers and clients. In this episode, I talk with Michael DeLon about how publishing your own book helps you not only demonstrate your expertise but also differentiate yourself from your competition.
Duct Tape Marketing
JULY 19, 2017
That innovation has to be built into the core of how you serve your customers. When I looked around for other examples like that I started seeing them everywhere, of companies that weren’t so much innovating in the product as innovating around the product and by doing so really helping their customers get more value from the product.
Duct Tape Marketing
FEBRUARY 28, 2018
I know I’ve subscribed for my Kansas City daily paper for years, but I think you’re talking about something much larger than that. It’s all the businesses that are shifting their relationships with their customers to be a ongoing relationship based on a subscription. Anne Janzer: Indeed, indeed.
Duct Tape Marketing
SEPTEMBER 12, 2014
Use your existing customer base to identify the characteristics of your best customers. With that information, have the sales and marketing departments sit down together and develop a profile of your “ideal” customer. Both departments can work together to create an environment that allows the customer to buy and enjoy doing so!
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