Beyond the Full-Time CMO: How Companies are Opting for a Fractional Future
Duct Tape Marketing
OCTOBER 5, 2023
03:42] Can you define the specific responsibilities and boundaries of a Fractional CMO? [04:40] 07:30] Is it challenging to define a clear scope for clients regarding what they can expect from a Fractional CMO? [09:25] John Jantsch (03:12): Yeah, I think Covid helped in two ways. Nicole Bernard (03:30): Yeah, totally.
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