Startup Professionals Musings

MARCH 21, 2011

Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. Here are three elements of most viral marketing campaigns: Hire brand evangelists. People are more demanding and have more choices than ever before. Develop viral content.

Viral 225

Viral Marketing SEM Startup 225

The Next Web

OCTOBER 26, 2013

“For us, the opportunity is not about taking market share from other players, it’s really about expanding the awareness of online work and hiring these virtual global teams as an alternative to traditional way of recruiting or building a company,” he said. That’s where the Private Workplace comes in.

Russia 151

Russia Ukraine Latvia Lithuania 151

Startup Professionals Musings

MARCH 26, 2010

Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. Here are three elements of most viral marketing campaigns: Hire brand evangelists. People are more demanding and have more choices than ever before. Develop viral content.

Viral 141

Viral Cost Marketing SEM 141

ConversionXL

SEPTEMBER 17, 2018

One of my former colleagues, Rob, is an SEM guru—with zero coding background. Marketers without jQuery skills rely on testing tools’ visual editors to design and publish A/B tests, often with bad results. The basic view is the classic “command line” design. How can you find and hire professionals with these skills?

Programming 134

Programming SQL Marketing Analytics 134

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For eBay, this is caused by the incredible network effects of their business (so-called demand-side increasing returns and supply-side increasing returns). One last thought.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

MARCH 25, 2016

Storage is what’s known as “highly fragmented,” meaning easier for a new entrant to get traction if it could design a better product / service / experience. They might struggle to hire a-players because, well, would you go work at Public Storage to build their software capabilities? ”

Startup 150

Startup Seed Money DC Software Review 150

Steve Blank

SEPTEMBER 7, 2009

Blame it On Marketing In the next 3-6 months, a new VP of Sales is hired. There isn’t a sales problem, the problem is that marketing just did not understand its customers and how to create demand or position the product. Isso sem mencionar que, dependendo do problema, em alguns casos fica bastante difícil “voltar atrás&#.

Customer Development 232

Customer Development Developer Customer Silicon Valley 232

Steve Blank

APRIL 30, 2009

Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. The design was actually a negative drag on selling anything off a retail shelf. From grumbling skeptics, they all became packaging design converts.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

This is going to be BIG.

FEBRUARY 26, 2010

Today, Knewton delivers test prep courses for the GMAT, LSAT, and SAT that bring the brightest and most experienced teachers directly to students worldwide via a live and on-demand online video classroom. Knewton's educational platform, however, can power any educational content, enabling students of all types to learn more effectively.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

www.reincubate.com

FEBRUARY 1, 2010

Start-ups often hire at one extreme -- closer to a Lead Developer or VP of Engineering -- whereas corporates may focus on their CIO, which is potentially quite a different role. Design and maintain a roadmap of projects to meet demanding business objectives, taking advantage of trends and new technology where appropriate.

Fractional CTO 40

Fractional CTO CTO Technical Review CTO Hire 40

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Lessons Learned

SEPTEMBER 30, 2008

If youre trying to design an architecture to maximize agility, how can that work if some people are working in TDD and others not? Platform selection and technical design - if your business strategy is to create a low-burn, highly iterative lean startup, youd better be using foundational tools that make that easy rather than hard.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Transformify

AUGUST 18, 2021

If you’re wondering whether you have what it takes to take on freelancing, here are some of the popular types of freelance work you can start with: Web Development and Designing. Creative Design. Graphic Designing. Search Engine Optimization or SEO, SEM. Logo Design and Illustration. Teaching and Tutoring.

Technical Review 89

Technical Review Software Review Search Portfolio 89

Duct Tape Marketing

NOVEMBER 15, 2023

Connect with John Jantsch on LinkedIn This episode of the Duct Tape Marketing Podcast is brought to you by the DeskTeam360 Desk team 360 is the #1, flat-rate, digital marketing integration team, that helps small businesses and marketing agencies with graphic, web design, and on-page marketing services. Like, is there demand for this content?

Channel 65

Channel Acquisition Framework B2B 65

crowdSPRING Blog

JULY 24, 2018

Most small businesses and young startups can’t afford to hire marketers. That leaves those companies in a tough situation: they need to market to grow their business but they need to grow their business to hire marketers. If you’re confident with graphic design, Snappa may be the choice for you. Search marketing.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Most small businesses and young startups can’t afford to hire marketers. That leaves those companies in a tough situation: they need to market to grow their business but they need to grow their business to be hire marketers. If you’re confident with graphic design, Snappa may be the choice for you. Search marketing.

Social Media 48

Social Media Marketing Analytics Audience 48

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway.

Software Review 48

Software Review North America Europe Metrics 48

Hearpreneur

JUNE 26, 2022

Thanks to Masha Mahdavi, SEM Dynamics ! #10- Only a few years ago, it was common practice for new businesses to instantly hire staff to handle administrative duties. Even workforces are becoming more agile, on-demand, & entrepreneurial. 26- Increased demand in mental wellness businesses. Photo Credit: Daniel Foley.

Artificial Inteligence 131

Artificial Inteligence Technical Review Entrepreneur Software Review 131