ConversionXL

NOVEMBER 10, 2021

Next, look at the current state of your market: Who’s interested in your product or services? This is most likely covering old ground, but it helps to know that your audience and market position remain relevant before investing in something that may fall flat. Another great use of content advertising can be found in email marketing.

Advertising 131

Advertising Cost Customer PR 131

Startup Lessons Learned

AUGUST 24, 2009

The other revels in the world as we all know it will be someday: limitless distribution enabled by new technologies, the importance of collaborative filters, and on-demand availability of all content for end-users. Now, helping potential customers discover new things they might like is the job of the discipline of marketing.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Over its lifetime a Lean Startup may spend less money than a traditional startup.

Lean 260

Lean Silicon Valley Startup RSS 260

Steve Blank

APRIL 2, 2009

We had thought really hard about “ market type ” and decided to reposition the company from a technology provider to a solutions provider. Over the years marketers have found that using numbers to compare yourself to other products works well. Now as VP of Marketing, I could have sat back and let my PR agency handle the press.

Silicon Valley 127

Silicon Valley Technical Review RSS Software Review 127

Steve Blank

JULY 30, 2009

As the (very junior) product marketing manager I got a call from our local salesman that someone at Apple wanted more technical information than just the spec sheets about our new (not yet shipping) chip. Market Type But most startups aren’t in existing markets. Your board nods sagely at your target customer list.

Silicon Valley 143

Silicon Valley RSS California Customer Development 143

Startup Professionals Musings

AUGUST 5, 2013

Raise the marketing bar. Today, marketing is all about immediacy. Don’t forget to measure all of your marketing efforts to see which ones are indeed cost effective. Keep you office running lean and mean. Automation will allow your business to run more efficiently, and will streamline your management overhead.

Entrepreneur 234

Entrepreneur Vertical Reputation Valuation 234

Steve Blank

APRIL 30, 2009

Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. Her packaging class was so good that we sent every new marketer at SuperMac to take it. Yet when I saw our retail package, I was confused.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

APRIL 15, 2011

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. If their team was a web or mobile app they actually had to buy Google or Facebook ads and create demand.). The team put together their sales funnel and started testing demand. This post is part five. Week 5 of the class.

Customer 261

Customer Cloud EC2 Channel 261

Startup Professionals Musings

JULY 6, 2012

Raise the marketing bar. Today, marketing is all about immediacy. Don’t forget to measure all of your marketing efforts to see which ones are indeed cost effective. Keep you office running lean and mean. Automation will allow your business to run more efficiently, and will streamline your management overhead.

Startup 236

Startup Vertical Reputation Valuation 236

Steve Blank

MAY 22, 2009

If you’re in markets that still exhibit at them (semiconductors, communications, enterprise software, etc.,) ———— T o: Marketing Department From: Steve Subject: Going to Trade Shows Like it Matters Generating Leads Ownership If your company is going to a show to generate leads, then sales owns the show. .

Silicon Valley 136

Silicon Valley RSS California Customer Development 136

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter?

Customer Development 220

Customer Development Developer Customer Silicon Valley 220

Startup Professionals Musings

MARCH 28, 2011

Raise the marketing bar. Today, marketing is all about immediacy. Don’t forget to measure all of your marketing efforts to see which ones are indeed cost effective. Keep you office running lean and mean. Automation will allow your business to run more efficiently, and will streamline your management overhead.

Startup 230

Startup Vertical Reputation Valuation 230

Steve Blank

NOVEMBER 23, 2009

sgblank Lean Startup Cirle 111909 This movie requires Adobe Flash for playback. I also like the segment on characterizing your market. and I am not sure if that is (a) a new market or (b) a segment of the existing market for energy. while if it’s (b) we can shovel money out the door creating demand and sell into it.

Customer Development 227

Customer Development Developer Silicon Valley Customer 227

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. In the next few posts that follow, I’ll describe how thinking of a solution to this model’s failures led to the Customer Development Model – that offers a new way to approach startup sales and marketing activities.

Customer Development 228

Customer Development Developer Silicon Valley Customer 228

Steve Blank

JUNE 5, 2009

You make several first order approximations about your business model, distribution channels, demand creation, and customer acceptance. No building, no money, no customers, no market? These customer and market risks need to be translated into facts as soon as possible. Is there an existing market or not?

Silicon Valley 234

Silicon Valley RSS Vertical California 234

ConversionXL

NOVEMBER 5, 2020

The goal was simple: validate demand or move on. Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. These days, many agencies start as a lean operation. As advocated in the book, I felt the idea of using restraint would help me quickly execute on new ideas.

PR 120

PR B2B Lean Audience 120

Steve Blank

AUGUST 20, 2009

An Existing Market All four were trying to resegment an “Existing Market.” An existing market is one where competitors have a profitable business selling to customers who can name the market and can tell you about the features that matter to them. Do you know how they create demand? We’re about to ship next week.”

Silicon Valley 206

Silicon Valley Startup RSS Customer Development 206

crowdSPRING Blog

DECEMBER 13, 2018

Chapter 7: How To Translate Your Brand Identity Into Actual Marketing. brand awareness – the ability of customers to identify a brand in a crowded market. Poor design, ineffective marketing, inconsistent messaging, and bad partnerships can all tarnish a brand. Conduct market research and perform a competitor analysis.

Marketing 162

Marketing Charlotte Naming Design 162

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. Ironically, the model is a good fit when launching a new product into an existing , well-defined market where the basis of competition is understood, and its customers are known.

Silicon Valley 269

Silicon Valley Product Startup Product Development 269

Steve Blank

SEPTEMBER 17, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development. As a result different market types modify what you do in in each step of Customer Development.

Customer Development 253

Customer Development Developer Customer Silicon Valley 253

Steve Blank

OCTOBER 1, 2009

Top management was trying to coordinate all of the operating details (sales, manufacturing, distribution and marketing,) across all the divisions and the company almost went bankrupt that year when poor planning led to excess inventory (with unsold cars piling up at dealers and the company running out of cash.) car market.

Silicon Valley 179

Silicon Valley United States RSS Customer Development 179

Steve Blank

NOVEMBER 19, 2009

Reply BillSeitz , on November 23, 2009 at 4:51 am Said: Did you put your pinky next to the corner of your mouth and demand “1 beellion dollars&# ? And what did Ardent VCs say when they found out they lost all they invested (and how much they lost)? Story here. [.]

Silicon Valley 210

Silicon Valley San Diego RSS California 210

Steve Blank

MAY 21, 2009

If you’re in markets that still exhibit at them (semiconductors, communications, enterprise software, medical devices, etc.,) Before you go to a trade show sales and marketing need to agree to measurable goals. you know they’re expensive in time, dollars and resources. Hope it’s not you.

Silicon Valley 203

Silicon Valley RSS California Customer Development 203

Steve Blank

NOVEMBER 5, 2009

Do they believe you have a big enough vision and market. Tons of advice is available on how to pitch , present and market your company. If you’re following Customer Development you are now raising money because even with this first rev of the product you think you’ve found product/market fit and you want to scale.

Customer Development 267

Customer Development Developer Customer Silicon Valley 267

Steve Blank

NOVEMBER 12, 2009

Their presentation looked like this: Market/Opportunity Lessons Learned Slide 1 Lessons Learned Slide 2 Lessons Learned Slide 3 Why We’re Here Telling the Cafepress Customer Discovery and Customer Validation story allowed Fred and Maheesh to take the VC’s on their journey year by year. First, build something you think people want.

Venture Capital 239

Venture Capital Silicon Valley RSS Hockey Stick 239

Startup Lessons Learned

OCTOBER 5, 2009

It could be fixed by refactoring the code itself, or by partitioning the data horizontally or vertically, or by adding additional capacity at the point of the bottleneck, or by shaping end-user demand, or even by removing the feature itself. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May.

San Francisco 133

San Francisco Architecture Lean Continuous Deployment 133

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Reid Hoffman

MARCH 2, 2021

The way that Travis had set up Uber was a kind of vertical stack, very loosely coupled efforts, and any GM was essentially the CEO of their own city. Marketing, for example, customer, product organization, et cetera. So the norms that we have were a combination of bottoms-up and then some top-down leaning.

Iran 41

Iran Technical Review Non-Compete Lean 41

Steve Blank

MARCH 19, 2009

While I was waiting in the lobby to pick up my offer letter, the head of marketing communications (who was to be one of my direct reports) came up to me as I held my just signed employment agreement. OK, let’s start with the basics, who does marketing think our customers are?” The obvious one’s were who were they?

Silicon Valley 210

Silicon Valley RSS Software Review Technical Review 210

Steve Blank

JULY 13, 2009

Which at this stage of the company was marketing and financing. It wasn’t that I didn’t have a smart VP of Marketing who was getting early feedback from customers and screaming that the games didn’t match the hype. It wasn’t that I didn’t know how to listen to customers.

Silicon Valley 122

Silicon Valley Product RSS California 122

Steve Blank

MAY 7, 2009

Filed under: Marketing , Technology , Venture Capital | Tagged: Steve Blank , Venture Capital , Entrepreneurs , Early Stage Startup , Tips for Startups « Customer Analytics – From Those Who Should Know SuperMac War Story 10: The Video Spigot » 14 Responses Michael F. I was simply confused about what a plan was for.

Business Plan 156

Business Plan Silicon Valley RSS Venture Capital 156

Steve Blank

JUNE 15, 2009

I learned a lot at Convergent, going from product marketing manager in a small startup to VP of Marketing of the Unix Division as it became a public company. His marketing and sales instincts and skills seemed magical and he built the company into a $400 million OEM supplier, ultimately selling the company to Unisys.

Entrepreneur 291

Entrepreneur Silicon Valley Technical Review RSS 291

Steve Blank

MAY 4, 2009

At some point in my career as I began to formulate thoughts about mission and intent , I started to think about the broader role of marketing in a growing technology company. It became clear to me that the mission of marketing in most companies has to be to support sales. But sales came first. (By

Silicon Valley 132

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www.chubbybrain.com

SEPTEMBER 28, 2011

surrendered market leadership and thought leadership. didn’t care/focus enough about discovering how to market eventvue. The market was not there. It was a time to do some marketing. Slow to adapt to market reality. Contributing to the high cost structure was the new culture of working 9-5 Monday through Friday.

Software Review 79

Software Review Startup Technical Review Vesting 79

VC Cafe

JANUARY 10, 2024

Not so long ago, we were all posting AI profile pictures on social media, but very quickly we’re now seeing an emergence of generative AI tools and LLM applications to assist almost every role in the organisation, across industries and verticals. For example, Jasper.com is a copyright tool serving marketers.

Generative AI 109

Generative AI Artificial Inteligence Open Source 109

blog.expensify.com

APRIL 24, 2012

While.NET can no doubt service the enterprise market, so can everybody else. Its called flamebait marketing, and this is *exactly* how it’s done. Big ideas and creative stuff either aren’t coming out of the.NET world, or.NET based projects/startups suck at marketing. It’s like arguing against vertical software.

Java 107

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steveblank.com

JULY 8, 2011

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

Software Review 110

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