Startup Professionals Musings

SEPTEMBER 28, 2012

I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Develop a marketing strategy specific to this media.

Social Media 289

Social Media Small Business Media Technical Review 289

Startup Professionals Musings

NOVEMBER 2, 2013

I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Develop a marketing strategy specific to this media.

Social Media 267

Social Media Media Social Network Viral 267

Steve Blank

APRIL 30, 2009

And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel. We had been outsourcing an important part of our demand creation strategy – packaging – to an outside agency without having the expertise to judge or manage the results.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Professionals Musings

APRIL 9, 2012

Think of it as a selling effort, not an attempt to fully describe your startup. Do you now have real customers, are just starting development. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Business model. Executive team. Marty Zwilling.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

Startup Professionals Musings

JULY 9, 2011

I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Develop a marketing strategy specific to this media.

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

FEBRUARY 3, 2011

Think of it as a selling effort, not an attempt to fully describe your startup. Do you now have real customers, are just starting development. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Business model. Executive team. Marty Zwilling.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

Startup Professionals Musings

JUNE 4, 2010

I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Develop a marketing strategy specific to this media.

Social Media 222

Social Media Media Marketing Social Network 222