Startup Professionals Musings

FEBRUARY 3, 2011

Do you now have real customers, are just starting development. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). That’s your metric to see if you have their attention. Business model. Executive team. Marty Zwilling.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

Startup Professionals Musings

JUNE 4, 2010

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Develop a marketing strategy specific to this media. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes.

Social Media 222

Social Media Media Marketing Social Network 222

Startup Professionals Musings

FEBRUARY 11, 2010

Do you now have real customers, are just starting development. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). That’s your metric to see if you have their attention. Business model. Executive team. Marty Zwilling.

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. For example, I’m a big believer in split-testing.

San Francisco 154

San Francisco Lean Metrics Design 154

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Pascal's View

AUGUST 21, 2011

I agree with Dan Primack’s conclusion, largely because the overvaluation omelette has been scrambled in illiquid, non-public grey markets for both primary and secondary capital. These markets are not yet well developed and remain asymmetric.

Valuation 50

Valuation Social Media Media IPO 50

aweissman.com

DECEMBER 27, 2006

Scott Karp wrote last week that innovations in online advertising could dethrone the page view as the metric of choice. An advertiser may only care about reach, or unique users, for some campaigns , but for others might wants levels of segmentation that heretofore don't exist (but are being developed).

Advertising 20

Advertising Analytics Metrics Campaign 20

ConversionXL

JANUARY 26, 2017

Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. The Direct Marketing Association’s (DMA) 2015 National client email report tells , “Email has an average ROI of $38 for each $1 spent.” Image Source. click rate. Image Source. billion a year.

Retention 48

Retention Email eCommerce Software Review 48

Duct Tape Marketing

AUGUST 11, 2016

written by Guest Post read more at Duct Tape Marketing. Marketing has become a very data-driven discipline. Marketers spend a lot of time and energy looking at the metrics that illuminate the costs of finding new customers and keeping current customers. That was a very important metric for him. asks Allen.

Acquisition 42

Acquisition Cost Customer .Net 42

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

You want this to be passive, so you need to find ways to develop either content or have people use your website without you personally investing the time. I really developed that into a stand-alone business, not the subject of this talk, but that business brought me into the world of blogging. It’s entirely up to you. Increase traffic.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

MAY 27, 2015

The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). Hence, the hypothesis goes, that you should only invest in/develop mobile applications. Bonus: Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! < Magnificent.

Analytics 60

Analytics Marketing Mobile Audience 60

ConversionXL

JULY 11, 2016

Report tangibly and make content marketing comparable to direct marketing channels. Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC). Create custom reports in Google Analytics using metrics & dimensions to create (horizontal) funnels and micro-conversions. Develop a ‘better quality’ ignorance.

PPC 48

PPC Analytics Video Non-Compete 48

alexpoole.info

AUGUST 14, 2012

Pingback: Web Development articles, tutorials, help » Blog Archive » Using Typography to Your Advantage. This is something I need to spend more time working with to improve readability in the alternate format I develop. Eyetracking metrics (book chapter). metrics (1). Kate D says: January 1, 2012 at 1:52 pm.

Technical Review 85

Technical Review Software Review Design Web 85

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Direct Response Advertising becomes ever more efficient. Overall for 2010, I figure a B average, a little worse than last year.

Internet 114

Internet eCommerce Advertising Flash 114