YoungUpstarts
MAY 11, 2016
And, it’s not just brands, it’s also people buying domains to secure their family name or an easy to remember email address for business cards or redirecting to an existing personal website. Complementary domains” simply means differentiating the url through the top-level domain (TLD), while keeping the domain name itself static.
ConversionXL
FEBRUARY 3, 2022
To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. Building new revenue streams in an untapped channel, like content marketing or email marketing. Rewards program, contests, email marketing, campaigns; Revenue. Your customers want different things.
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ConversionXL
JUNE 30, 2019
I agree to get emails. Indeed, even if you knew that a competitor had a higher-converting site, how would you know whether that comparative improvement resulted from the site design or email strategy or brand recognition? Reviewing a competitor’s online presence helps me understand how to differentiate my client. By Karl Gilis.
Both Sides of the Table
MARCH 25, 2016
They literally can’t respond to our core differentiator. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Know your planned sources of differentiation and adjust as you learn. But assuming they were able to copy us. Then you need to understand the economic benefit to the user.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.
Steve Blank
SEPTEMBER 7, 2009
Isso sem mencionar que, dependendo do problema, em alguns casos fica bastante difícil “voltar atrás&#. Steve ainda brinca que, nesses casos sem volta, a Startup em pouco tempo entra na Espiral da Morte) [.] To Order Outside of the U.S. Now In Print! Steve Blanks 30 years of Silicon Valley startup advice.
Startup Lessons Learned
SEPTEMBER 15, 2008
That requires deep value creation that is difficult to do when everyone is using the same tools, even in different ways -- value requires differentiality which requires protection as soon as someone spots the value creation, for it will be copied soon thereafter. Good stuff. April 6, 2010 8:23 AM Colie Brice said. Great blog!
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