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10 Reasons Why Your Marketing Plans Don’t Work

Up and Running

Differentiate yourself. Is it increasing brand awareness on social media in the next six months? Is it increasing sales by 20 percent per quarter? Strategies for various stages in the sales cycle. Avoiding social media marketing. Think of social media like any other paid advertising tool.

Marketing 109
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. Measuring success before the sale. Are you earning more brand queries in search?

B2B 130
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Employee Advocacy: Empowering Your Teams on Social Media

ConversionXL

Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . When your employees share your company content and updates on their own social media accounts, it in turn augments your brand. What great employee advocacy looks like.

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7 Steps To Kicking Your Selling Skills Up To The Top

Startup Professionals Musings

Socialize your message. Generate leads using social media, but don’t rely on it alone to make sales. Use the media to initiate contact, highlight your human element, and communicate your specialty or expertise in a way that anticipates what your customers might be thinking about. Perfect your natural ask.

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Strategy Roundtable For Entrepreneurs: 2 Really Cool Companies

ReadWriteStart

I suggested LinkedIn, oDesk, and eLance with the caveat that the field is extremely competitive and crowded and differentiation would be tough to achieve. Now, the other wonderful feature in Stanzr is that all these conversations are shared across social media platforms - Twitter, LinkedIn, Facebook. Happy Grasshopper.

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How to Create a Compelling Unique Selling Proposition

ConversionXL

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. It’s easy to get complacent with competitive research, conducting only surface-level analysis of your competitor’s home page, social media, content, etc. Step into their customer’s shoes.

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There Are No Shortcuts, It’s All Hard Work

Rob Go

Likewise, over the last 5 years, consumer applications and social media has been all the rage. very low margin, longer sales cycle, few very big exits, hard to differentiate. SMB SaaS: Shorter sales cycle than enterprise, less speculative than consumer. Capital intensive, long sales cycle.