ConversionXL

SEPTEMBER 10, 2018

They can be everywhere—between departments, such as the marketing and sales department, or within departments. Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. The sales team may focus on closing sales.

Metrics 132

Metrics Campaign Channel Advertising 132

Hunter Walker

JANUARY 2, 2017

The total value of these deals might look higher than when a tech company makes an acquihire but the premium tends to go to retention rather than the cap table (especially since (a) the acquirer might not be seen as an ‘attractive’ place to work and (b) there’s assumption of less equity upside post-acquisition).

Technical Review 115

Technical Review Cap Table Acquisition Startup 115

ConversionXL

MARCH 29, 2017

For example, in a year, do you think you can increase your retention by 30%? via Ecommerce Growth Masterclass). Drew talks about this in the sense of ecommerce (number of customers, AOV and retention), but you’ll find that the formula works for a lot of other business models as well. That’s half the battle!

Marketing 48

Marketing Distribution Retention eCommerce 48

Duct Tape Marketing

JUNE 15, 2022

Todd is the CEO of Blubrry Podcasting – a podcast media company that represents 105,000 Audio and Video podcasters in which his company provides advertising opportunities, media distribution/hosting, podcast media statistics, and other services. He is a podcast advertising specialist, and he founded the Tech Podcast Network in 2004.

Audio 64

Audio SMS Technical Review Advertising 64

ConversionXL

NOVEMBER 15, 2016

Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud. So you can more safely worry about fewer metrics on an eCommerce site, like increasing AOV or conversion rate (not that it’s easy to increase these). Could be wasting sales and customer success time if not).

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

FEBRUARY 25, 2016

Note that many of the recommendations include sales / promotions in red font to capture more attention. million in sales pipeline influenced. The onboarding process brought more people to the core value, thus increasing revenue and improving retention. In-App Messaging and Onboarding from Evergage. Understand.

Web 48

Web Software Review Jordan Technical Review 48

Up and Running

SEPTEMBER 10, 2021

CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. It also makes it easier to attribute specific marketing spending toward individual segments and generate quality leads for the sales team. Who is using CRM?

Management 116

Management Customer Software Review Technical Review 116

ConversionXL

AUGUST 5, 2021

For example, a macro goal could be “increasing the number of sales from certain audience segments.” Let’s say you’re an ecommerce brand that runs Facebook Ads to retarget website visitors and new customers. Conversion & retention. The same treatment applies to retention. Marketing requires a multi-channel approach.

Software Review 143

Software Review Technical Review San Diego Retention 143

Occam's Razor

MAY 2, 2017

Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue. I love driving strategic emphasis on Path Length for larger ecommerce sites as it encourages an obsession away from one-night stands which is the standard operating model for most sites. Small Business Ecommerce: Lefty’s Sports Cards & Collectibles.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Austin Startup

MARCH 26, 2019

You’ll usually get assigned a contact in the ad sales organization at Facebook or Google once you start spending big bucks. When is the right time to diversify your sales channel mix? Will your sales follow seasonal or cyclical trends? Certain products have natural seasonality in sales— e.g. swimwear?—?and

Technical Review 49

Technical Review Software Review China Acquisition 49

Both Sides of the Table

MARCH 27, 2011

They are an open-source & SaaS provider of eCommerce solutions. eCommerce is an enormously competitive search term. They did it by creating a blog, discussion board and hub for eCommerce advice and information. Do you have sales productivity software? Responses to them are like customer retention.

Startup 373

Startup eCommerce Audience Community 373

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Occam's Razor

JULY 15, 2014

Or: While revenue is up by 48% profits have plunged by 80% because of our aggressive shift from to Cost Per Click as the God metric, this has brought increased sales of our loss leading products. This is a nicely customized data puke for our Ecommerce and Customer Retention team. A great summary of performance with some trends.

Analytics 159

Analytics Metrics Web Ohio 159

ConversionXL

MAY 8, 2019

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers. calls to action and sales-focused product pages alone.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). You know the value of retention. The differences are small but important.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). You know the value of retention. The differences are small but important.

Customer 91

Customer Retention B2C Programming 91

Occam's Razor

APRIL 23, 2012

Ecommerce/lead gen type websites are typically incessantly focused on one-night stands. " Bonuses have been distributed. First, the company deemphasizes short term win — installs — and emphasizes the long term win — retention. What promises are our sales/marketing programs making? And so much more.

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

OCTOBER 4, 2018

Teams know how many tickets were distributed; however, they do not know in “real time” how many people are in the venue or stadium during the event. According to Phillips: A few thousand records with a sufficient amount of positive and negative outcomes can be sufficient for marketing, sales, and product prediction.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

ConversionXL

APRIL 3, 2019

Go beyond standard sources of voice of customer data ; better options are: Interview founders (the original “customers”); Thank-you page surveys; Usertesting.com; Mine sales calls; Mine support tickets; Mine Facebook comments ; Mine online reviews. Fit for the test: Normal tests assume independence and that error is normally distributed.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

ConversionXL

JUNE 19, 2019

Decline stage: product sales start to shrink. Don’t use cost per acquisition— use the cost to acquire a customer and the retention cost to keep that customer coming back to buy again. Event Goals Goals are not just “Sale Complete” URL. Growth stage: when it grabs market share (getting the consumers to prefer the brand).

Agile 90

Agile Analytics Algorithm Software Review 90

www.vccafe.com

MARCH 11, 2013

customer retention, churn reduction, lifetime value. turn customer feedback into sales and relationships. free, distributed source code control management system. SaaS Sales Team Compensation â?? Startups For Sale. SEO Keyword Analysis Tool. Online Marketing Suites. Performable â?? Custora â?? Highrise â??

Software Review 53

Software Review Technical Review Startup 53