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Why Public Relations Should Be Part Of Your Business Plan

YoungUpstarts

Public Relations (PR) involves efforts to raise the profile of your company, manage your reputation, and build relationships with key people or organizations to attract customers and increase sales. The primary aim of public relations is to inform or raise awareness among the general public and gain appropriate media coverage.

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Finance and PR – The Bottom Line

Rembrandt Communications

CFOs, Before You Turn Down That Public Relations’ Proposal…. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. When your customers see a story about your business in a reputable publication, you gain credibility. Finance and PR… hmmm.

PR 147
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How Do You Get the Full Value of PR From Your B2B Team?

Rembrandt Communications

This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. Plus, as the CRO, you can review this document to know exactly what your team is working on throughout the year and how it may affect other things going on within the organization.

B2B 100
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How Do You Get the Full Value of PR From Your B2B Team?

Rembrandt Communications

This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. Plus, as the CRO, you can review this document to know exactly what your team is working on throughout the year and how it may affect other things going on within the organization.

PR 100
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10 C-Level Positions That Are Red Flags For Funding

Startup Professionals Musings

It’s your startup, so you can give early partners any title you want, but be aware of potential investor and peer implications. The more conventional VP of Marketing role should cover branding, as well as other marketing advertising, design, public relations and customer service requirements. Chief Risk Officer.

CTO Hire 252
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15 Steps to Fundraising for Your New Venture Capital or Private Equity Fund

David Teten

I’ve been fortunate to be a Partner at two different VC firms over the past 9 years, and we’ve grown AUM 10X both times. If you take the fifteen steps below, you’ll have the core of a high-performing fundraising and investor relations function. . Build the firm as much as possible before you solicit limited partners. .

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10 Job Titles Never Found in an Investable Startup

Startup Professionals Musings

It’s your startup, so you can give early partners any title you want, but be aware of potential investor and peer implications. The more conventional VP of Marketing role should cover branding, as well as other marketing advertising, design, public relations and customer service requirements. Chief Risk Officer.

CTO Hire 244