ReadWriteStart
MARCH 8, 2021
You could work to get more PR exposure. PR and reputation management can be huge in getting your brand established. . While there’s nothing inherently wrong with this approach, and you do need customer acquisition to help your company grow, it often neglects an important counterpoint: customer retention. . Or is it? .
Both Sides of the Table
APRIL 26, 2016
In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. What are the re-marketing or retention cost assumptions? What is the LTV?
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Both Sides of the Table
JANUARY 11, 2014
” Sean is somebody widely respected in Silicon Valley (although he now lives in SoCal) for having helped many early-stage companies go through major growth periods by quantitatively testing features with audiences to help diagnose what led to growth. Growth hacking is a mentality that a company needs to be committed to.
Both Sides of the Table
OCTOBER 26, 2014
Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.
Hearpreneur
OCTOBER 25, 2023
Thanks to Danielle Sabrina, Society22 PR ! #3- And that can make or break your customer retention, especially in the early stages. Another critical attribute for a CEO is an acute sense of self-awareness. And yet, it’s surprising how hesitant small businesses are to engage in loyalty programs.
View from Seed
JULY 22, 2020
Early stage companies often debate what they ought to be prioritizing in the early days. Early stage investors ask themselves a similar question. PR or partnership opportunities that may not have been available at one stage can become much more accessible once you are bigger and better known.
ConversionXL
FEBRUARY 3, 2022
Acquisition: Generating leads and new users; Activation: Increasing product usage and improving customer experience; Retention: Reducing churn and encouraging repurchasing; Referrals: Encouraging brand advocacy; Revenue: Turning leads into customers. These stages aren’t a strict pathway. Image source.
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