Both Sides of the Table

JANUARY 11, 2014

I have seen many teams pour tons of money, time and effort into PR strategies without thinking about how product tweaks could drive more consumption, more retention and more referrals. Growth hacking is a mentality that a company needs to be committed to.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Brandanew

MAY 29, 2015

Startups need PR, publicity and proof of visibility for investors and while you may have a PR agency, many struggle with producing enough or high quality content. Raj_S Hi Raj, fair enough, a retention mail & request to help make something great have the same pitch. What IS wrong with people!! hCSyIsDQzd.

Curation 100

Curation Social Media Viral Startup 100

crowdSPRING Blog

JUNE 6, 2014

Customer] Retention is King (good insights on measurement) – crowdspring.co/1haiyJt. Customer] Retention is King (good insights on measurement) – crowdspring.co/1haiyJt. Customer] Retention is King (good insights on measurement) – crowdspring.co/1haiyJt. Need a great name & URL for your new business?

Social Media 94

Social Media Small Business Design Software Review 94

Hearpreneur

OCTOBER 25, 2023

Thanks to Danielle Sabrina, Society22 PR ! #3- And that can make or break your customer retention, especially in the early stages. Often underestimated, intuition serves as a vital resource for an effective CEO, allowing them to navigate situations characterized by limited data yet full of potentially lucrative opportunities.

eCommerce 133

eCommerce Omaha Entrepreneur SEO 133

YoungUpstarts

OCTOBER 13, 2020

Retention of Staff. Compounded with recent events – start-ups top priority should be staff retention, not sales. Retention of Clients. We identified three fundamental areas where founders need to direct their attention over the coming 12 months, in order to set the stage for KPIs to create positive outcomes.

Management 194

Management Founder Asia Cofounder 194

ConversionXL

FEBRUARY 3, 2022

Acquisition: Generating leads and new users; Activation: Increasing product usage and improving customer experience; Retention: Reducing churn and encouraging repurchasing; Referrals: Encouraging brand advocacy; Revenue: Turning leads into customers. Image source. These stages aren’t a strict pathway.

Marketing 115

Marketing Framework Metrics Channel 115

crowdSPRING Blog

MAY 23, 2014

Creating Customers for Life: 50 Resources on Loyalty, Churn, and Customer Retention | Help Scout – crowdspring.co/1lD094d. Creating Customers for Life: 50 Resources on Loyalty, Churn, and Customer Retention | Help Scout – crowdspring.co/1lD094d. – crowdspring.co/1j2mWos.

Social Media 93

Social Media Small Business Design Media 93

Hearpreneur

JANUARY 26, 2022

Thanks to Kevin Burke, Extension PR ! #7- 8- Growth factor- labor retention rates. With the current labor market , 2022 is the year in which businesses are going to sink or swim based on their labor retention rates. At some point soon, Apple will upgrade the laptop cameras too. 7- 6G will rule. Photo Credit: Anjelica Rivera.

Software Review 123

Software Review Technical Review Artificial Inteligence Entrepreneur 123

YoungUpstarts

AUGUST 14, 2013

Deliver ZMOTs : Develop a way to generate a “Zero Moment Of Truth” (ala Google), that is a shared word-of-mouth experience which reinforces one’s advertising and PR efforts; 14. Retention strategies are key here (read more about this in Joseph Jaffe’s book here ); 15.

Technical Review 145

Technical Review Social Media Curation Mobile 145

Both Sides of the Table

NOVEMBER 9, 2012

Often they are “soft landings” for PR purposes. So, too, does PR. Remote teams can be higher retention for staff. The median VC exit price for deals is $70 million (FLAG Capital via Bryce.VC). I’m assuming that’s for positive outcome deals. Being a radar screen of a buyer helps. Often it does.

Technology 323

Technology PR Startup IPO 323

YoungUpstarts

OCTOBER 10, 2012

SAS Canada “customer champions” helped the firm restore declining customer retention rates—which had fallen as low as the mid-80s percent — back to the firm’s traditional high retention rates of 97-98 percent. It’s better to be a thought leader than to depend on the kindness of strangers. Rock Star advocates can help.).

Customer 154

Customer Fractional CTO Canada Technical Review 154

View from Seed

JULY 22, 2020

PR or partnership opportunities that may not have been available at one stage can become much more accessible once you are bigger and better known. This may allow you to monetize your customers better by improving retention and increasing the ROI on your marketing spend. For example: Traction creates more traction.

Early Stage 254

Early Stage Retention PR Founder 254

crowdSPRING Blog

MARCH 7, 2014

Employee Retention - crowdspring.co/1f2fAz5. Don’t fear competition. Many of the best companies embrace it - crowdspring.co/1kgAen9. The simplest and most important dashboard for early stage startups - crowdspring.co/1gMgfqV. How Modern Marketplaces Like Uber and Airbnb Build Trust to Achieve Liquidity - crowdspring.co/Ntc8Yi.

Social Media 98

Social Media Small Business Design Media 98

Both Sides of the Table

OCTOBER 10, 2011

Given how badly the announcement of the splitting went and their inability to control the PR cycle (or their stock price!) But they sure need somebody at the top handling their marketing and PR better. Dumb, da-dumb, dumb, dumb. The decision to back-out of the splitting of the business : 3 out of 5. I pay for them separately.

Customer 287

Customer Technical Review Caching PR 287

YoungUpstarts

MARCH 11, 2020

We saw this recently with Uber in the wake of harassment and fair wages scandals that rocked the company in a PR nightmare. At ARTA, Meredith oversees all aspects of marketing, PR, and partnerships. A rebrand can signal a moment of change in the eyes of your target consumers to indicate a new beginning and path forward for the company.

Developer 182

Developer PR Differentiation Retention 182

Hearpreneur

AUGUST 21, 2020

Innovation drives media attention and fosters customer retention rate, which is why most companies strive to have it in their mission statement. Thanks to Steve Turner, Solomon Turner PR ! #4- Innovative if a word often used to describe successful companies. One of the companies that’s known for innovation is Apple.

Entrepreneur 149

Entrepreneur St. Louis Technical Review Mobile 149

Mike Michalowicz

FEBRUARY 11, 2013

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Surprises always work to instill loyalty and retention. PR Marketing Strategies. It’s a great PR technique too.

Small Business 167

Small Business Marketing PR Social Media 167

crowdSPRING Blog

APRIL 5, 2013

Online Education’s Dirty Secret — Awful Retention – [link]. Online Education’s Dirty Secret — Awful Retention – [link]. Why I No Longer Advise Startups to Hire M.B.A.s | The Accelerators-WSJ – [link]. 5 Most Important Writing Lessons Learned after Pivoting our Blog twice – [link].

Social Media 92

Social Media Small Business Design Media 92

Steve Blank

APRIL 20, 2021

In other words, you prove retention. With both growth and retention, you earn the right to build more. Economic paid acquisition: Contribution margins from customers are recycled into advertising, marketing, and other PR activities that successfully drive additional customers. It’s really all that matters at the earliest stage.

Product 436

Product Viral Channel San Francisco 436

VC Cafe

JULY 15, 2021

Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps. ProductHunt/ Reddit/ Directories – another form of PR/social media, directories of new products and forums solicit feedback from users and contribute to discovery. Unfortunately not.

Mobile 190

Mobile Social Media Distribution PR 190

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Hearpreneur

DECEMBER 15, 2017

#7- To prioritizes employee and client retention. The company that employed us began putting profits above people and new sales above client retention. The three of us had the exact opposite mentality and created a company that prioritizes employee and client retention. Photo Credit: Steven Randall. 17- To help start-ups.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Hearpreneur

JANUARY 8, 2017

So along with launching new locations in Boca and West Palm, we are now also offering PR services to our tenants to help their business grow. Expanding and growing are yearly goals, and the feeling of making that happen is amazing. I like to always go big and really exceed what competition is doing.

Entrepreneur 48

Entrepreneur Miami Social Media PPC 48

Hearpreneur

OCTOBER 1, 2023

With each job I had, the directors of these agencies had no idea how Digital PR truly worked. Thanks to Aileen Day, Aileen Day Advisory ! #8- 8- To have good work-life balance Photo Credit: Stephanie Roberts I started my business as a mechanism to work flexibly while raising my children. #13-

Entrepreneur 136

Entrepreneur ChatGPT PR Leadership 136

SVPG

APRIL 28, 2012

Product communications/PR/social media (what can we say that will make others do the talking about us?). In consumer companies, product marketers focus on enabling activities driving acquisition, activation, retention, and referral. Product positioning (what is it, why is it different, and why should the world care?).

Product 108

Product Technical Review Marketing Affiliate 108

Both Sides of the Table

APRIL 4, 2011

Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. Retention / Churn. If so, make sure you can track which leads come from this. Measuring viral adoption is obviously important. If you have multiple versions of your product, how many are web vs. mobile?

Metrics 346

Metrics Startup Acquisition SEM 346

Both Sides of the Table

OCTOBER 25, 2014

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts. PR pays dividends in Biz Dev.

PR 415

PR Early Stage Dividend Acquisition 415

Duct Tape Marketing

MAY 25, 2022

Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. He's the founder and CEO of marketing AI Institute, founder of PR 2020 HubSpot's first partner, agency HubSpots and sponsor of this show. Marketing Podcast with Paul Roetzer. Who's gonna open emails.

Artificial Inteligence 90

Artificial Inteligence Marketing Cofounder SMS 90

Both Sides of the Table

FEBRUARY 20, 2017

If you aren’t careful every PR team will measure inches over impact. Vanity metrics will make you feel good about site traffic of SEO over conversion rate or purchases of your product will get more attention than retention. You get a lot of traffic — not always results. Efficiency can be an addictive drug.

Cofounder 164

Cofounder Retention PR SEO 164

Up and Running

JANUARY 22, 2020

PR and media outreach. And when done right, it can have a remarkable impact on customer engagement and retention. Incorporating referral links into your communications and incentivizing folks to share them facilitates “viral lopping” and organic growth. Schedule a few public speaking events to boost customer reach and loyalty.

SMS 101

SMS Marketing Affiliate Social Media 101

The Startup Toolkit

DECEMBER 12, 2012

For example, succeeding at PR before you have retention is actively unhelpful. You need to decide which questions matter to your particular business, and then obsess about answering those. When you talk to your team or VCs, bring them back to your own questions. A few tools from lean startup.

Lean 54

Lean Startup Metrics Retention 54

The Startup Magazine

DECEMBER 10, 2018

It Improves Retention. New marketing , PR, and customer service strategies emerge by the day. Online learning, on the other hand, allows you to talk to the facilitator as frequently as you would like considering that the communication is done via an instant communication channel over the internet.

Startup 98

Startup Retention PR Channel 98

crowdSPRING Blog

NOVEMBER 30, 2012

The Biggest Problem in Mobile: Retention – [link]. The Biggest Problem in Mobile: Retention – [link]. – [link]. AppBot – Lessons Learned Launching A Minimum Viable Product – [link]. Seth’s Blog: Persuade vs. convince – [link]. What’s the secret to a great team?

Social Media 100

Social Media Small Business Central African Republic Design 100

ConversionXL

SEPTEMBER 15, 2020

This contractless model means giffgaff has to work “bloody hard” on retention, according to Sophie Wheater , giffgaff’s current CMO. This led giffgaffs’ social media and PR manager, Heather Taylor, to blog about the unfair practice of allowing consumers to comment for free on Pownum but charge companies to reply. Image source ).

Customer 85

Customer Community Revenue Software Review 85

ConversionXL

APRIL 4, 2017

There are many who aren’t doing it well , but to me it seems this is a natural extension of any other acquisition channel, and a super important lever for retention and relationship building. It’s sometimes not entirely clear where content marketing starts and where SEO or PR end. Content marketing is kind of a wide field.

Channel 118

Channel Marketing Viral SEO 118

Hearpreneur

SEPTEMBER 20, 2023

With each job I had, the directors of these agencies had no idea how Digital PR truly worked. Thanks to Aileen Day, Aileen Day Advisory ! #8- 8- Made Photo Credit: Stephanie Roberts I started my business as a mechanism to work flexibly while raising my children. #13-

Entrepreneur 71

Entrepreneur ChatGPT PR Leadership 71

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Earned Media: SEO, PR, Word of Mouth. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Management 20

Management Analytics Technical Review Framework 20