Thu.Apr 12, 2018

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How Flawed Web Design Undermines Your Brand Image

YoungUpstarts

G??d w?b d???gn ?? n?t ?nl? ?b?ut th? l??k ?f ??ur ??t?, th?r? ?r? fund?m?nt?l ?l?m?nt? th?t m?k? ?t ??nv?n??ng, u??ful ?nd ?l????ng t? u??r?. An??n? wh? w?nt? t? und?r?t?nd h?w w?b d???gn w?rk? mu?t l??k b???nd th? v??u?l ?????r?n?? ?f th??r ??t?. Th? th?ng ??: th?r? ?? n? wr?tt?n rul? f?r w?b d???gn, ?nd b???u?? m?n? w?b d???gn?r? ?r? ??lf-t?ught, th?

Web 145
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Extremely Valuable Tips for Creating a Financial Forecast During the Early Stages of an Entrepreneurial Journey

Up and Running

Working on a startup can be exciting, exhilarating, fulfilling and maybe even a little terrifying. Creating financial forecasts and budgets are not typically how many entrepreneurs envision spending their time, but these tools are incredibly necessary. An accurate and thoughtful forecast can be time-consuming, but it will help you to make informed decisions regarding staffing and growth, and it will help you attract investors.

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Five Whiteboard Coding Interview Tips

Austin Startup

Silicon Valley I recently volunteered to help code newbies practice whiteboard interviews, and below are some of the tips I shared that helped me when I was the interviewee, and that I use now to judge candidates as I help interview at work. It’s more about your thought process and engagement than it is about getting the right answer. * Whiteboard interviews are a great way to gauge how someone will work with other engineers on the team.

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Why Your Small Business Needs Insurance For Key Employees And The Types You Need

YoungUpstarts

If you run a small business in Winnipeg, you might not think that being insured is that important. However, you should stop to consider that one small incident could be enough to lead to the financial dissolution of your company! For that reason, making sure that you are covered for everything that could happen, whether major or minor, is integral to protecting what you have worked so hard to build.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Three Reasons Creative “Passion Projects” Add Value for Clients

Austin Startup

“M” by Igor Bastidas As providers of design and creative services, we’re constantly sized up for client projects. But we also frequently find ourselves at the other end of the table, looking for talented folks for our own projects or as partners to build solutions. As clients, we’ve done our fair share of portfolio reviewing and research. Back in the day, we regarded passion projects simply as a student affectation, or eye candy from creatives who wanted to let off some steam.

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How To Build Trust With Potential Clients

YoungUpstarts

by Tom McMakin, author of “ How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services “ The notion of trust in others is ancient. It allows one buddy to lean on another in war or commerce and combat, but, more importantly, it is sinew that binds communities together, enabling them to do together what they cannot do as individuals.

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The Impact Of Rising Inflation On Small Businesses

YoungUpstarts

by Rohan Duggal, owner of Columbia Wine Company. The Year of 2018 has been like a different animal from a retailer’s prospective. It’s something I have never experienced before. Here’s what I’ve noticed thus far. People have increased their online ordering to an all time high. People are more dependent on third party platforms to have items delivered to their homes, customers are more savvy than ever on purchasing, and loyalty has fallen off dramatically.

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Predicting Winning A/B Tests Using Repeatable Patterns

ConversionXL

If you ever ran a highly trustworthy and positive a/b test, chances are that you’ll remember it with an inclination to try it again in the future – rightfully so. Testing is hard work with many experiments failing or ending up insignificant. It would only seem optimal to try and exploit any existing knowledge for more successes and fewer failures.

Metrics 114
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3 Digital Marketing Mistakes You Can’t Afford To Make In 2018

YoungUpstarts

Digital marketing is being used by companies of different sizes for its effectiveness and measurability. Small businesses now have the opportunity to compete with large corporations for the same market segment thanks to digital marketing and the available instruments. In fact, digital marketing is shifting the balance towards companies that can be very agile with their online marketing strategies.

Marketing 145
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Improve Conversions with Website Reviews

ConversionXL

Do you want to make your website better? There are many ways to optimize a landing page for higher conversions. One method is to perform an expert reviews to understand what you should change. Watch my step-by-step framework. On this episode of The Pe:p Show, conversion optimization champion Peep Laja breaks down how you can improve landing page conversions with expert reviews and heuristic analysis.

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[INTERVIEW] Peter Tassiopoulos, President Of Sphere 3D Inc.

YoungUpstarts

Nature or nurture? It’s an age-old debate, and as relevant to academic whiz kids as it is to the most seriously successful entrepreneurs. And while Peter Tassiopoulos may not have a side to take on the academic front, when it comes to business, there’s no issue. “Both,” is his informed take. And he has the experience to make that call. Toronto’s Peter Tassiopoulos has spent pretty much his entire career both advising startup businesses on management, strategy and funding and also applying his kn

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Entrepreneurs: Employment law is not on your side!

Berkonomics

Small companies most often scrape by with borrowed or invested funds, doing everything possible to grow and prosper with limited resources. So, it is like a punch in the gut when an employee makes a claim against the company for a perceived or actual but unintentional violation of a law or regulation. Or when a former employee strikes out with a suit claiming discrimination for one of a thousand causes.

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How Do You Qualify For A Business Startups Loan?

YoungUpstarts

If you are readying the launch of a startup , you might have a lot of confidence in that company’s ability to amass major financial returns in the long run. However, you need to get that business off the ground before those returns can start rolling in – and this calls for early expenditure on your part. You might to able to dip into personal savings, as implied by Entrepreneur – but what if you are still left with a funding shortfall?

Startup 140
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What Can You Learn From Ring’s Astounding Success?

Both Sides of the Table

Many people will write the history on why Ring became an enormously successful company and why it became a real-world unicorn in a world when many startups are anointed that merely on paper. Since I had a ringside seat to the company before it really existed all the way through the end I thought I’d offer my version and what I think it means for our future.

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Should You Start A Business With Friends Or Family?

YoungUpstarts

Starting a business with family or friends has good, bad, and ugly sides. In truth, not starting a business with family members or friends is one of the most common pieces of business advice. Starting a business or joining an existing family-owned business has to take time and consideration before you make a decision. You are considering entering a business with your spouse, parent, sibling, another relative or a friend.

Partner 140
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The Value of Discoverable, Shareable, and Useful Content

Duct Tape Marketing

The Value of Discoverable, Shareable, and Useful Content written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Creating Useful Content. There’s no way around it, there are a lot of marketing channels today. I’m counting eighteen as of now (which can obviously change very quickly). When I started my business we had six or seven ways to reach our prospects and customers.

SEO 74
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How to Turn Failure into Success: Lessons from Slack’s Stewart Butterfield on the Masters of Scale podcast

Reid Hoffman

4 lessons on how to turn failure into success from Stewart Butterfield: A great pivot almost always springs from failure. Stack rank your best idea, dig in… and know when to quit. Take responsibility for and care of your employees. Storytelling may be the most potent tool in a pivot. Read the full post on LinkedIn.