Employee Matching Revenue Sales Cycle 
Steve Blank
MARCH 17, 2020
Large companies are sending employees to work at home. If you’re running a startup or small business, your first priority (after your family) is keeping your employees and customers safe. Next, take a look at your actual revenue each month – not forecast, but real revenue coming in each month. Laying off people?
ConversionXL
MARCH 6, 2019
The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. LinkedIn offers the chance to connect with customers—or potential employees.
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Austin Startup
NOVEMBER 12, 2017
The decision is yours as to how you package up your offering in a way that matches your goals. If you have a sales model that involves relationship selling to high-level decision makers, you can be sure they would prefer a detailed proposal from you with a request to “sign here.” Is third-year revenue of $10M good or bad?
Up and Running
SEPTEMBER 10, 2020
Tell me about their star employees you wish you had. Some of the best plans I have seen define the size of the market by amalgamating the revenues (reported or estimated) of their competitors. Knowing how you determined revenue and costs over a 5-year projection period let me know if you really understand your business or not.
Startup Lessons Learned
APRIL 14, 2009
Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.
Cracking the Code
NOVEMBER 10, 2009
Build Employee Software. Employees are now powerful customers, not just their managers! By definition, your sales prospects are online - Savvy online marketing is a core competence (sometimes the only one) of every successful Cloud business (more.) Forget everything you learned about software channels. Mind the GAAP!
Duct Tape Marketing
FEBRUARY 22, 2017
While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. Step 2: Determine your targets’ revenue floor and ceiling. How can you estimate total yearly revenues if they’re not public?
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