Steve Blank
APRIL 5, 2017
This is often a tough concept for engineering founders who believe that if we just tell customers about the features that make their product faster, cheaper, etc. Is could be print (newspapers/magazine), Internet (website, podcasts, etc.), Founders ask me all the time whether they should hire a PR agency. they’ll win.).
Both Sides of the Table
OCTOBER 26, 2014
Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.
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Up and Running
JUNE 12, 2014
The growth of her startup is all due to her own efforts: “I wasn’t able to afford a PR firm. Once you’ve got that ready, you can begin writing to newspapers, magazines, editors, and journalists. You can also use websites like Help a Reporter Out, My Local Reporter, and ProfNet to do some easy PR outreach.
Both Sides of the Table
JANUARY 23, 2011
One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. PR is a process, not an event - For starters let me say that you shouldn’t do PR around milestones. There is one carve out.
Hearpreneur
NOVEMBER 10, 2021
Simply gather a stack of old magazines and catalogs to create a mood board. When I had the idea for the company nearly 8 years ago, I told a former manager of mine at a different PR firm who was a bit of a mentor to me. I said I want to call it FischHook PR, like ‘hook' for a story' or something like that.
crowdSPRING Blog
SEPTEMBER 11, 2014
6 Suggestions for an Aspiring Startup Founder – crowdspring.co/1o6CzhV. Good look at the value of a founder’s time (with a useful spreadsheet) | by Marc Barros – crowdspring.co/1tNDFGJ. Startup founders reveal why their startups failed (free PDF book) – crowdspring.co/YtlN77. What Is a Font License?
YoungUpstarts
JULY 3, 2012
@jack : Twitter founder Jack Dorsey is on Twitter as well, sharing updates from his work as the CEO of Square. dens : Co-founder and CEO of Foursquare Dennis Crowley gets personal on his Twitter account, sharing his interests in soccer and hidden urban art. MichaelDell : Follow Michael Dell, Chairman and CEO of Dell.
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