Remove France Remove Lean Remove PR Remove Product
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Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

You see, coming from a UX background where the focus is on giving people a great product experience, I tended to look at the marketing side of business as something reserved to slick types – characters often played so well by George Clooney. Italy, France and Germany are now in our top 15 download countries. Next: A one-woman PR team.

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Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Its a key lean startup concept.

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Lessons Learned: Don't launch

Startup Lessons Learned

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. Establish credibility with potential partners.

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Lessons Learned: Achieving a failure

Startup Lessons Learned

Build a truly mainstream product. Launch with a PR blitz, including mentions in major mainstream publications. Launch with a PR blitz, including mentions in major mainstream publications. Build the product in stealth mode to build buzz for the eventual launch. Everyone had fun; the product worked. Focus on quality.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

You get increasing growth by optimizing the viral loop , and you get revenue as a side-effect, assuming you have even the most anemic monetization scheme baked into your product. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.

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Lessons Learned: What is customer development?

Startup Lessons Learned

When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." We know some products succeed and others fail, but the reasons are complex and the unpredictable. a roadmap for how to get to Product/Market Fit."

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Lessons Learned: About the author

Startup Lessons Learned

Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. Ive founded and self-funded a (lean) startup on my own.