Startup Professionals Musings

NOVEMBER 24, 2012

As a startup, you as the entrepreneur are the brand, the brand builder, and the major lead generator. Your skills will be implicitly critiqued by industry analysts, potential strategic partners, your competitors, and the media. The other four are: new product development, writing, time management, and sales/marketing.

Entrepreneur 315

Entrepreneur Early Stage Lead Generation Media 315

Startup Professionals Musings

DECEMBER 29, 2013

As a startup, you as the entrepreneur are the brand, the brand builder, and the major lead generator. Your skills will be implicitly critiqued by industry analysts, potential strategic partners, your competitors, and the media. The other four are: new product development, writing, time management, and sales/marketing.

Startup 291

Startup Early Stage Lead Generation Hosting 291

Startup Professionals Musings

JULY 29, 2016

Continually add new marketing and distribution partners. Now is the time to formalize lead-generation efforts, and initiate efforts to maximize the conversion rate to sales closure. Unfortunately, the challenges of scaling a business, and making it profitable, often last longer than the product development phase.

Social Media 120

Social Media Metrics Viral Channel 120

ConversionXL

JANUARY 24, 2017

As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ).

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads. Cognism previously operated a leads-based paid media model.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. How a product launch strategy creates awareness and earns consideration from potential buyers.

Product 96

Product Social Media Audience Software Review 96

infochachkie.com

SEPTEMBER 24, 2011

Basing a consultant’s compensation on the incremental revenue they generate is a great example of a deal that is on The Fringe (for other creative approaches to partnering, see Agreements on The Fringe). In the ‘normal’, non-startup world, a consultant will generally accept any engagement in which the client can pay for their services.

Equity 40

Equity Silicon Valley Cofounder PR 40

ConversionXL

NOVEMBER 19, 2019

We had that luxury—we had three other profitable companies (focused on web design and development) when we decided to launch Chanty. We wanted to spend money on product development, not market research. Instead, we saved most of that money for product development. Chanty was, at its outset, a fun side project.

Differentiation 108

Differentiation Non-Compete Audio Algorithm 108

Up and Running

MAY 23, 2016

List key partners and resources you will need, and then list your core team as well as their roles. List key partners and resources you will need, and then list your core team as well as their roles. Another great way to test your idea is to create a minimum viable product, or MVP. Keep core development in-house.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

NOVEMBER 19, 2019

We had that luxury—we had three other profitable companies (focused on web design and development) when we decided to launch Chanty. We wanted to spend money on product development, not market research. Instead, we saved most of that money for product development. Chanty was, at its outset, a fun side project.

Differentiation 48

Differentiation Non-Compete Audio Algorithm 48

SoCal CTO

DECEMBER 1, 2010

Today, brands are hiring social media specialists for customer support, crowdsourced product development, promotions and even leads generation. Naturally, a big part of the go-to-market includes partnering with other players in the market. The Proof Is In The Revenue. Hiring The Right Candidate. Not a good sign.

Technical Review 175

Technical Review Technology Product CTO Hire 175

Hippoland

FEBRUARY 12, 2018

V5: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists and are doing lead generation for free trials / webinars / and content get customers profitably. Etc… At the pre-seed stage, a big way to stand out is if you have a V3 statement (as opposed to a V1 statement).

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

V5: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists and are doing lead generation for free trials / webinars / and content get customers profitably. Etc… At the pre-seed stage, a big way to stand out is if you have a V3 statement (as opposed to a V1 statement).

Seed Stage 48

Seed Stage Business Model B2B Email 48

Duct Tape Marketing

OCTOBER 3, 2018

This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. I’ve always said that one of the best sources of lead generation is happy customers, and a lot of companies are investing pretty significantly in customer experience and service. Back to Podcast. Transcript.

Sales 57

Sales Marketing Kansas City Kansas 57

unbounce.com

DECEMBER 11, 2012

Do you show certifications or logos of partners/affiliates/security registrations (like Verisign)? Lead Generation. Lead Generation. Product Development. Build, Publish & A/B Test Landing Pages Without IT. Support | Log In or. Landing Page Examples. Contact Us 1-888-515-9161. The Unbounce Blog.

PPC 94

PPC Social Media Conversion Elevator Pitch 94