Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. Technology? Waterfall, Agile, Lean? For example, How does sales differ from one market to another?

Vertical 125

Vertical Silicon Valley RSS Marketing 125

Steve Blank

APRIL 20, 2009

By the late 1930′s when HP started, a small group (measured in hundreds) of engineers who made radio tubes were building the valleys’ ecosystem for electronics manufacturing, product engineering and technology management. link] [link] I guess you could call it the “Continuous Wave Radio&# technology period.

Silicon Valley 297

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Steve Blank

OCTOBER 5, 2009

It was the best of times, it was the worst of times Ardent would be my third technology company as a VP of Marketing (Convergent Technologies and MIPS Computers were the other two.) It was my ex boss from Convergent Technologies, “Steve we’ve all just resigned from Convergent and we’re starting a new company.

North Carolina 131

North Carolina Silicon Valley Fractional VPE Part-Time VPE 131

ConversionXL

NOVEMBER 10, 2021

For example, instead of bidding on the same terms as rival platform Asana, which will probably be more expensive, monday.com bids on its competitor’s name: Because of lower competition, competitor brand names tend to be cheaper. They’ve also leaned on short, benefit-driven copy.

Advertising 131

Advertising Cost Customer PR 131

Steve Blank

SEPTEMBER 14, 2009

Posted on September 14, 2009 by steveblank Over the last 30 years Wall Street’s appetite for technology stocks have changed radically – swinging between unbridled enthusiasm to believing they’re all toxic. Large companies were acquiring technology startups just to get in the game at the same absurd prices.

Silicon Valley 235

Silicon Valley IPO Technical Review Venture Capital 235

ConversionXL

JUNE 30, 2019

As you’re doing your analysis, write down your observations, take screenshots, and give them descriptive names to make it easier to browse later. The lean, aggressive ones do. What I’m looking for are common trends within that vertical. and compare to what you have on your website and in your idea backlog.

SEO 126

SEO Conversion Analytics Design 126

Steve Blank

OCTOBER 8, 2009

My boss, the CEO, had just come from a string of successes at Convergent Technologies, Intel and Digital Equipment, names that at that time carried a lot of weight. Your response and version #3 begs another question, namely: was everyone treated this way or just you? However the U.S. Thanks for both. Getting out of the building.

Silicon Valley 283

Silicon Valley RSS Customer Development California 283

Steve Blank

APRIL 2, 2009

We had thought really hard about “ market type ” and decided to reposition the company from a technology provider to a solutions provider. Now we needed to put the tactical programs in place to make this repositioning strategy happen.

Silicon Valley 127

Silicon Valley Technical Review RSS Software Review 127

ConversionXL

MAY 11, 2017

As you are doing your analysis, write down your observations, take screenshots and give them descriptive names to make it easier to browse later. The lean, aggressive ones do. What I am looking for is common trends within that vertical. and compare to what you have on your website and in your idea backlog.

SEO 131

SEO Analytics Conversion Search 131

Steve Blank

OCTOBER 12, 2009

Follow the Leader At the conference I attended a bunch of technical sessions, and got lost when the speaker got past, “My name is xxx.” When I learned that Cray users would be giving papers at the Society of Petroleum Engineering conference in Denver the next day, I got on a plane to listen and learn.

Silicon Valley 167

Silicon Valley RSS Software Review Technical Review 167

Steve Blank

JULY 20, 2009

Zilog Zilog was my first Silicon Valley company where you could utter the customer’s name in public. Zilog produced one of the first 8-bit microprocessors , the Z-80 (competing at the time with Intel’s 8080 , Motorola 6800, and MOS Technology 6502.) Burnout can turn productive employees into emotional zombies and destroy careers.

Silicon Valley 200

Silicon Valley Chad RSS San Francisco 200

Steve Blank

AUGUST 24, 2009

If you’re a startup raising money or just want to see your name online, there’s not a better blog on the web. Reading this TechCrunch post made me remember the first time I saw someone confront a worldview they didn’t expect. Discovering that your worldview is wrong or mistaken can be a life-changing event.

Silicon Valley 210

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steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Steve Blank

APRIL 6, 2009

In building ESL Perry made a conscious choice to emulate Hewlett Packard (then considered the “gold standard” of a great technology company.) Filed under: ESL , Secret History of Silicon Valley , Technology | Tagged: Steve Blank , Bill Perry , ESL , Signals Intelligence , Cold War « Startup Ethics: Albatross or Essential?

Silicon Valley 194

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Steve Blank

MAY 11, 2009

I didn’t recognize the behavior at the time, but anyone who loves technology and gadgets has at one time or another has bought a technology toy – USB memory sticks, iPod Shuffles, umbrellas with LED lights, alarm clocks that talked, Flip Video Cameras, etc. You may know it by its final name. The Novelty effect?

Video 184

Video Silicon Valley RSS California 184

Where to Play

MARCH 14, 2018

Augury is bringing predictive maintenance technology to new markets. The technology combines two key shifts in the industry: artificial intelligence and the Internet of Things. An initial technological investigation revealed that developing this technology would be challenging yet doable. Using the right business tools.

Artificial Inteligence 91

Artificial Inteligence Marketing Vertical Startup 91

Steve Blank

APRIL 9, 2009

This year, marketing need to provide sales with 40,000 active and accepted leads, company and product name recognition over 65% in our target market, and five positive product reviews per quarter. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The Sharp End of the Stick?

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

Hearpreneur

JUNE 26, 2016

My name is Dmitri Oster. Our company is unique in taking an industry that has had very little innovation and created a scalable business model that leverages technology. We are the best example of using modern technology to produce one of civilization’s oldest products – coins. 3 – Helping Overlooked Groups.

Entrepreneur 90

Entrepreneur Technical Review Harvest Portfolio 90

Steve Blank

MARCH 19, 2009

A large number of these customers had mailed back their registration cards (this was pre-Internet) with their names, phone numbers, job titles, etc. All with names, addresses, phone numbers, job titles; all wonderful data longing for human contact. This was a company that had sold 15,000 graphics boards and monitors to consumers.

Silicon Valley 210

Silicon Valley RSS Software Review Technical Review 210

Steve Blank

APRIL 27, 2009

—————- The next piece of the Secret History of Silicon Valley puzzle came together when Tom Byers , Tina Selig and Mark Leslie invited me to teach entrepreneurship in the Stanford Technology Ventures Program ( STVP ) in Stanford’s School of Engineering. My office is in the Terman Engineering Building.

Silicon Valley 203

Silicon Valley Technical Review Europe Germany 203

Steve Blank

APRIL 30, 2009

Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. That meant that our boards were packaged in boxes sold to retailers and were displayed on shelves in their computer stores.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

JUNE 1, 2009

This was about the time Christies and Sotheby’s were starting to auction Soviet space program artifacts , and I was thinking that perhaps a spacesuit in the lobby would be appropriate given our name.

Silicon Valley 137

Silicon Valley San Francisco RSS Vertical 137

crowdSPRING Blog

DECEMBER 13, 2018

Branding is a process designed to develop, among other things, a unique business name and custom logo design for a company, product, or service. But branding isn’t solely about tangible concepts like a company’s name and logo. A simple but effective way to do this is to ask yourself, “would [persona name] do [action]?”.

Marketing 162

Marketing Charlotte Naming Design 162

Steve Blank

MARCH 22, 2009

Steve my name is Donald xx, and I’m the head of external affairs of the CIA’s venture capital firm and we’d like you to keynote our conference.” Except at this VC conference, 100 or so of the 300 attendees had badges that had their first name and only the last initial of their last name. (And

Silicon Valley 267

Silicon Valley Thailand RSS Venture Capital 267

Steve Blank

OCTOBER 1, 2009

Where are the charitable foundations, business schools and hospitals named after him? Sure one guy got kicked out – which could have been avoided if he ran company well enough to keep financial control – and the other hung in there and got institutions named after him. Yet you never hear who built that company. Who was he?

Silicon Valley 179

Silicon Valley United States RSS Customer Development 179

cdixon.org

SEPTEMBER 17, 2011

But it’s probably wise to be more secretive in some vertical markets: [link]. link] Lean Startups Blog – rants and raves from the startup trenches. Then again, there’s a difference between publishing a description of the idea on your website and simply announcing a name and perhaps a tag line. link] Nivi.

Stealth 68

Stealth Startup NDA Cofounder 68

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Perhaps you can determine whether a product is new by asking customers to name the competition. It was a new product.

Customer Development 220

Customer Development Developer Customer Silicon Valley 220

Steve Blank

APRIL 22, 2009

And that he might want to think about aligning all his video and Internet products under that name. As we were plotting marketing strategy, I mentioned that the phrase “Speaking to the Big Dogs” might end up as his corporate brand.

Silicon Valley 201

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Steve Blank

JUNE 22, 2009

The remaining company kept the Hewlett Packard name and focussed on computers. After failing dismally at making disposable digital cameras in 2003 Pure Digital Technologies reinvented their company in 2007 to make the Flip line of camcorders. Agilent is a $5.8 billion dollar test and measurement company.

Silicon Valley 186

Silicon Valley RSS California Agile 186

Steve Blank

JULY 9, 2009

In previous companies I could talk about technology details and how the product features could solve a customers problem. Hollywood Meets Silicon Valley was an Oxymoron A key premise of our new company was that our video compression and authoring technology would revolutionize how games were made and played.

Silicon Valley 155

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Steve Blank

SEPTEMBER 17, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development. This post describes a solution – the Customer Development Model. Each step results in specific deliverables.

Customer Development 253

Customer Development Developer Customer Silicon Valley 253

Steve Blank

DECEMBER 3, 2009

If you present slides privately, assume a high probability that your competitors will acquire them Do not put your trade secrets, proprietary algorithms, patentable technology, secret sauce, etc. I just found out that someone stole my idea today and also is using my name with “The&# in front of it. on presentation slides – ever.

Silicon Valley 166

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Steve Blank

AUGUST 20, 2009

An existing market is one where competitors have a profitable business selling to customers who can name the market and can tell you about the features that matter to them. An Existing Market All four were trying to resegment an “Existing Market.”

Silicon Valley 206

Silicon Valley Startup RSS Customer Development 206

ConversionXL

NOVEMBER 5, 2020

Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. These days, many agencies start as a lean operation. Inversely, if you’re using the agency model to fund another startup or product, you should probably keep things lean. Image source ).

PR 120

PR B2B Lean Audience 120

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. It was adopted by the consumer packaged goods industry in the 1950s and spread to the technology business in the last quarter of the twentieth century. My pet name for the process is “Ortho.&#

Silicon Valley 269

Silicon Valley Product Startup Product Development 269

Steve Blank

MAY 21, 2009

Home Books for Startups Secret History-Bibliography Steve Blank Startup Resources Steve Blank Entries RSS | Comments RSS Categories Air Force (9) Ardent (9) Big Companies versus Startups: Durant versus Sloan (29) California Coastal Commission (3) Conservation (2) Convergent Technologies (1) Customer Development (98) Customer Development Manifesto (..)

Silicon Valley 203

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Steve Blank

JULY 23, 2009

While it may seem like an easy choice, few people who love technology and who work on black projects leave. These technologies which allowed the U.S. If you love technology, these projects are hard to walk away from. How delightful it would be to have a presidential candidate named Frost. Let me explain why.

Silicon Valley 121

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