Seeing Both Sides

FEBRUARY 25, 2016

Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley.

Management 20

Management Analytics Technical Review Framework 20

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. The metrics were good but we wondered how much better they would be when we expanded our product.

Startup 150

Startup Seed Money DC Software Review 150

www.forentrepreneurs.com

FEBRUARY 2, 2010

SolidWorks 2: The best VAR management program in the world? SolidWorks 3: The best VAR management program in the world? Failure to get product/market fit right is very likely the number 1 cause of startup failure. I agree with Marc’s view that product/market fit is extremely important.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Lessons Learned

NOVEMBER 7, 2008

Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. Nothing made any difference. Just put in your credit card.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Up and Running

JULY 26, 2016

If you’re building a startup, you’re likely to be in one of these two situations: Launching and selling a new product that nobody’s ever heard about, and probably don’t even know they need, or… Improving an existing product or service, which means that you’re going head on against someone with more traction, people, and money than you.

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

DECEMBER 7, 2010

Others emphasize how to build a product. If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. Therefore we developed a class to teach students how to think about all the parts of building a business, not just the product.

Wiki 311

Wiki Lean Management Business Model 311

Startup Lessons Learned

SEPTEMBER 15, 2008

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. My belief is that these lean startups will achieve dramatically lower development costs, faster time to market, and higher quality products in the years to come. July 15, 2009 11:18 PM markmontgomery said.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Don’t forget the metrics and analytics.

Social Media 120

Social Media Media SEM Startup 120

Steve Blank

APRIL 30, 2009

Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. And the product that “talked to me&# , the loudest and most seductively, was the one that went home with me. It was a management problem.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Traditional marketers work to build awareness and emotional connections to product and brand. What are “pirate metrics?”. The results?

Framework 102

Framework Marketing Acquisition Retention 102

Startup Lessons Learned

SEPTEMBER 18, 2008

You can find out what it would take for them to adopt your product, and then follow up a week later and see if they did. Same with finding out what it would take to get them to recommend your product to a friend. My background isnt metrics, but we came to it as a matter of practicality. You can even meet the friend.

San Francisco 133

San Francisco Lean Continuous Deployment DC 133

Startup Lessons Learned

SEPTEMBER 2, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Amazing lean startup resources Is Entrepreneurship a Management Science? Amazing lean startup resources Is Entrepreneurship a Management Science?

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

Startup Lessons Learned

SEPTEMBER 15, 2008

In my experience, the majority of changes we made to products have no effect at all on customer behavior. This kind of result is typical when you ship a redesign of some part of your product. Without split-testing, your product tends to get prettier over time. First of all, why split-test? One last note on reporting.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

This is going to be BIG.

FEBRUARY 26, 2010

By managing the storage and analysis of sequence data, DNAnexus allows life science researchers to focus on what matters to them most: understanding the functioning and genetic basis of life, instead of worry about data center issues. Interested candidates should e-mail keyhirewire@firstround.com with "ROBLOX COO" in the subject.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Startup Lessons Learned

SEPTEMBER 30, 2008

So what does CTO mean, besides just "technical founder who really cant manage anyone?" I always assumed I wouldnt manage anybody. Being a manager didnt sound fun - deep down, who really wants to be held accountable for other peoples actions? So I wound up learning the discipline of managing other people.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Startup Lessons Learned

SEPTEMBER 7, 2008

In a startup, both the problem and solution are unknown, and the key to success is building an integrated team that includes product development in the feedback loop with customers. If you can build cars with it, Im pretty sure you can use it to add agility and flexibility to any product development process.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

SEPTEMBER 10, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Amazing lean startup resources Is Entrepreneurship a Management Science? Amazing lean startup resources Is Entrepreneurship a Management Science?

Software Review 68

Software Review San Francisco Technical Review Continuous Deployment 68

Startup Lessons Learned

SEPTEMBER 12, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Amazing lean startup resources Is Entrepreneurship a Management Science? Amazing lean startup resources Is Entrepreneurship a Management Science?

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

SEPTEMBER 2, 2008

Its inspired by the classic OODA Loop and is really just a simplified version of that concept, applied specifically to creating a software product development team. There are three stages: We start with ideas about what our product could be. Amazing lean startup resources Is Entrepreneurship a Management Science?

San Francisco 142

San Francisco Continuous Deployment Lean DC 142

Startup Lessons Learned

SEPTEMBER 1, 2008

Lessons Learned by Eric Ries Monday, September 1, 2008 Test-Driven Development as andon cord You cannot control what you cannot see, and the hardest part of managing software projects is that the final product is so intangible. This is equivalent of the andon cord in a Toyota production plant.

San Francisco 68

San Francisco Developer Continuous Deployment DC 68

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. on a scale of 1-4). on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public).

Software Review 48

Software Review SEM Marketing Las Vegas 48

Startup Lessons Learned

SEPTEMBER 10, 2008

I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software product development team. Please leave feedback!) Joels Painless Bug Tracking is still the gold standard.

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

Startup Lessons Learned

SEPTEMBER 14, 2008

In the very early days, the trick is to find anyone at all who can understand you when you are talking about your product. In our first year at IMVU, we thought we were building a 3D avatar chat product. As product people, we thought of competition in terms of features. that we learned different.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

Cracking the Code

NOVEMBER 10, 2009

Platform as a Service (PaaS) is the service and management layer of the cloud platform, and is evolving dynamically to include things such as intelligent provisioning, as well as application and network management. Employees are now powerful customers, not just their managers! Build Employee Software. Posted by Philippe Botteri.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Duct Tape Marketing

NOVEMBER 10, 2015

The 5 Types of Metrics Every Small Business Must Track written by John Jantsch read more at Duct Tape Marketing. Management consultant extraordinaire Peter Drucker famously said, “What gets measured, gets managed.” Below are the five types of metrics every small business must rely on to navigate growth and profit.

Metrics 28

Metrics Small Business Analytics SEM 28

Startup Lessons Learned

SEPTEMBER 2, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Amazing lean startup resources Is Entrepreneurship a Management Science? Amazing lean startup resources Is Entrepreneurship a Management Science?

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. In a mature company with a mature product, the goal is to pay for lots of people to come to your website.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), It Starts with the Product. It should go without saying that growth starts with the product. before continuing.

Marketing 48

Marketing Distribution Retention eCommerce 48

Startup Lessons Learned

SEPTEMBER 10, 2008

but its really about how to manage your effort between what he calls the frontlist and backlist. You have customers, they are using your product, and you are trying to help them. Amazing lean startup resources Is Entrepreneurship a Management Science? Amazing lean startup resources Is Entrepreneurship a Management Science?

San Francisco 76

San Francisco Continuous Deployment Lean DC 76

Startup Lessons Learned

SEPTEMBER 10, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Amazing lean startup resources Is Entrepreneurship a Management Science? Amazing lean startup resources Is Entrepreneurship a Management Science?

San Francisco 60

San Francisco Continuous Deployment DC Lean 60

Up and Running

MARCH 3, 2021

It is often used interchangeably with SEM, or “Search Engine Marketing.” There are a handful of useful benefits that make it easier to manage, more effective for targeting customers, and far less time-consuming. Building awareness of a new product or service you offer? Actively manage your PPC Ads to find success.

PPC 81

PPC Small Business Management Advertising 81

Startup Lessons Learned

SEPTEMBER 2, 2008

A growing startup with a well-run product team will have a history of steady progress. For readers concerned about the chasm, I recommend reading Seth Godin's thoughts on "Being remarkable" and finding a unique edge/twist for your products and marketing (edgecraft). How do you plan for it?

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 8, 2008

So did I when I finally found myself building an app with real scalability, a few years later, but a combination of our just-in-time scalability technique and great open source scaling tools, made it manageable. Amazing lean startup resources Is Entrepreneurship a Management Science? Were in a new wave of platform evolution.

San Francisco 68

San Francisco Technology Continuous Deployment Lean 68

Startup Lessons Learned

SEPTEMBER 16, 2008

Usability testing is great for coming up with ideas about what to change in your product, but dont forget to split-test those ideas to make sure they work, too. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 6, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Amazing lean startup resources Is Entrepreneurship a Management Science? Amazing lean startup resources Is Entrepreneurship a Management Science?

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

crowdSPRING Blog

SEPTEMBER 14, 2014

The best of these reduce workloads, improve productivity, increase capacity, and (yes) can pay for themselves through reduced expenses in other parts of the budget. Do you manage your own keyword campaigns or work closely with the person who does? Here , here , here , here , and here ).

Small Business 79

Small Business SEM Social Media Mobile 79